Evaluation of National Tourism Policy 2010with the Context of

Md. Abu Bakr Siddique

Development of Sea Beach and Natural Tourism

2

Presentation Outline

Introduction Purpose and scope Methodology & Limitations Findings Analysis of Findings Conclusions Recommendations Lessons learnt

3

Introduction

Tourism is an important human activity

It has economic, social, cultural & educational impacts

It accounts 6% of world’s service sector exports

In many countries, it is major source of FE income

Bangladesh has many potential tourist attractions

But growth of tourism industry is very slow

4

Beach and Natural Tourism inNational Tourism Policy 2010

Evolved from earlier policy of 1992

Main goal is to establish tourism industry as one of the main sectors for economic development

It has 30 specific objectives and 11 policy targets

Development of beach and natural tourism is number one policy target

5

Purpose and Scope of the Evaluation

To examine overall effectiveness of the policy

With the context of development of beach tourism

Beaches are main tourist attractions in Bangladesh

Success of tourism industry largely depends on it

Aligned with of 7th FYP (GDP growth, good job creation)

Hence it is significant to conduct this evaluation

6

Evaluation Methodology

Based on secondary data

Sources: books, reports, articles, websites, newspapers

Discussions with Honorable Minister and officials of • Ministry of Civil Aviation and Tourism• Bangladesh Parjatan Corporation(BPC)• Bangladesh Tourism Board(BTB)• Association of Travel Agents of Bangladesh(ATAB)

Report prepared according to module guideline

7

Limitations

Time was short and within busy schedule of SSC

No beach is visited for evaluation purpose

There is no separate data on beach tourism

Evaluation conducted on secondary data, so facts and information may not be updated in some cases

8

Categories of World Tourists

Recreation and Leisure

53%

Business & Professional

Travel14%

Other 6%

Source: World Tourism Organization (WTO)

Visiting friends relatives, religious,

health 27%

9

Development of Tourism IndustryExample of Malaysia

Tourism is the second contributor to Malaysian economy

Tourism Promotion Board under Ministry of Culture, Arts and Tourism

Last 3 decades, gov invested huge money in tourism

Separate fund for tourism infrastructure

43 overseas offices to promote tourism

Tourists can enjoy all kinds of food and drinks

10

Bangladesh has 580 km coastline

with the northern shore of Bay of Bengal.

Cox’s Bazar, Teknaf,St Martin’s Island,Sonadia, Patenga,

Parki, Kuakata are the beach tourist

spots

Beach Tourism in Bangladesh

11

Development of Sea Beach TourismTargeted Activities

1. Establishing ideal holiday making-destination based on beaches and islands

2. Development beach based facilities such as beach football, volleyball, surfing, cultural centers, club and international standard resorts

3. Development of beach based tourist spots

12

4. Construction of Cox’s Bazar to Teknaf marine drive 5. Development of railway, airway and land communication

related to tourism

Contd… Development of Sea Beach TourismTargeted Activities

13

Implementation Progress of Development of Beach Tourism

During world cup cricket, Cox’s Bazar beach video and photos were promoted through international media

Cox’s Bazar beach was placed in ‘new 7 wonders’ world competition

A tourism village is under construction through PPP at 120 acres land of Shaibal motel of BPC

14

Established Tourist Police headed by a DIG

A Project is implementing to upgrade Cox’s Bazar Airport

Established Cox’s Bazar Development Authority

Tourism year 2016 campaign was kicked off by organizing 3 day long beach carnival at Cox's Bazar

Contd…Implementation Progress of Development of Beach Tourism

15

16

Establishing an Exclusive Tourism Economic Zone for foreign tourists at Sabrung, Teknaf

Plan to upgrade Cox’s Bazar –Teknaf highway to four lane

Develop facilities at Parki and Patenga beaches

Improve road communication to Kuakata

Plan to establish Kuakata Development Authority

Future Plan for Development of Beach Tourism

17

Relevance, Efficiency, Effectiveness, Impact and Sustainability

Policy is relevant with the socio- economic development strategy of the country

Policy has been implementing within resource constraints

Activities taken demonstrate effectiveness of the policy

Has direct economic impact to the local people

Conservation of natural resources has addressed for sustainable tourism

18

Problems and Barriers

Government allocation is not sufficient

No field offices both of BPC and BTB

Lack of skilled manpower to meet increasing demand

“Beautiful Bangladesh” does not represent any special identity for Bangladesh

Do not have any country icon to promote tourism

19

Poor tourist friendly facilities, inadequate infrastructure

Poor communication system

Weak security specially for the foreign tourists

Tourists do not find any night-life activities

Foreign tourists face problem to enjoy food and drinks

No separate data related to beach tourists

Contd.----- Problems and Barriers

20

Conclusions

Inadequate investment, poor promotional activities,management problem and scarcity of skilled manpower are major weaknesses for beach tourism development

Private investment is necessary to develop beach tourism

Effective implementation of the policy may reduce these weaknesses and able to develop beach tourism industry

21

Recommendations

More government allocation for tourism development

Creating tourism offices at filed level

Capacity development to meet increasing demand

Re-branding of tourism and introduce a country icon

Fostering beach tourism

Create friendly environment for foreign tourists

Introducing Tourism Satellite Account System

22

Lessons Learnt

Policy is being implemented within limited resource

Beach tourism has potentiality to generate huge employment, poverty reduction, earning foreign exchange

Beaches and islands need careful use to maintain ecologically balance and sustainability

23

Bangladesh A Land of Stories

24

wek^Kwei †mvbvi evsjvbRiæ‡ji evsjv‡`k

Rxebv‡›`i iæcmx evsjviæ‡ci Zvnvi †bB†Kv †kl

evsjv‡`k|

25

Thank you for your attention