cloudforce sydney 2012 - partner with salesforce.com and seize the social enterprise opportunity
DESCRIPTION
Learn more about the advantages of partnering with Salesforce. Presented by Avanish Sahai - VP of Alliances @avanishsahaiThis was a presented during a Breakout Session at Cloudforce Sydney 2012 (http://www.salesforce.com/au/cloudforce/ ).TRANSCRIPT
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Partner with Salesforce.com and Seize
the Social Enterprise Opportunity
Avanish Sahai, VP of Alliances
@avanishsahai
in/ asahai
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Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may
contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ
materially from the results expressed or implied by the forward-looking statements we make. All statements
other than statements of historical fact could be deemed forward-looking, including any projections of
subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or
plans of management for future operations, statements of belief, any statements concerning new, planned, or
upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing
and delivering new functionality for our service, our new business model, our past operating losses, possible
fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of
our security measures, risks associated with possible mergers and acquisitions, the immature market in which
we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees
and manage our growth, new releases of our service and successful customer deployment, our limited history
reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further
information on potential factors that could affect the financial results of salesforce.com, inc. is included in our
annual report on Form 10-K for the most recent fiscal year ended January 31, 2012. This document and
others are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not
currently available and may not be delivered on time or at all. Customers who purchase our services should
make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes
no obligation and does not intend to update these forward-looking statements.
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Prime Targets for this Session
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Where the Puck is Going
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We’re Focused
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We’re Making it Real in Our Own Products
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Customers Get it
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Your Opportunity: They Want More Apps
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Here’s How
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Build apps that solve business
problems
Make them “social” through
and through
Make them fit well into social
enterprises large and small
Market and sell in a social
enterprise context
The Social
Enterprise
Opportunity
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The Social
Enterprise
Opportunity
Build apps that solve business
problems
Make them “social” through
and through
Make them fit well into social
enterprises large and small
Market and sell in a social
enterprise context
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Deliver Business Value = Table Stakes
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The Social
Enterprise
Opportunity
Build apps that solve business
problems
Make them “social” through
and through
Make them fit well into social
enterprises large and small
Market and sell in a social
enterprise context
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Building Blocks of Social Enterprise Apps
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One More Thing…
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The Social
Enterprise
Opportunity
Build apps that solve business
problems
Make them “social” through
and through
Make them fit well into social
enterprises large and small
Market and sell in a social
enterprise context
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Every Social Enterprise is Multi-app and Unique
Your
Product
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Social
Contract
Management
File
Collaboration
Identity
Management
Social
Digital
Signature
Social
Incentive
Management
Customer
Support
Social
Procurement
Social
Accounting
Example: Pandora’s Social Enterprise
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The Social
Enterprise
Opportunity
Build apps that solve business
problems
Make them “social” through
and through
Make them fit well into social
enterprises large and small
Market and sell in a social
enterprise context
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Sell Your Part of the Big Vision
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Align and Amplify the Messages
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Be a Great Social Enterprise Example
Listen &
Analyze
Social
Marketing
Product &
Partners
Collaborate
Service &
Engage
Automate
& Extend
Connect &
Sell
Social Customer
Profile Employee
Social
Networks
Customer Social Networks & Product Social Networks
Social Enterprise
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Our ISV Program Delivers the Right Tools for Success
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ISVforce is Our Leading Technology, Packaged for ISVs
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ISVforce Allows You to Build, Deliver and Support Your App
Like No Other Cloud Service
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1500+ Apps for All Departments & Industries
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1000+ ISVs are Standardizing on Our Platform
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AppExchange Delivers a World-Class Marketplace
•
•
•
•
•
•
•
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And Our Partnership Model is Built on Shared Success
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A Distribution Model for Every Partner
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Planning & Enablement Resources Ensure Partner Success
Go -to-Market
Planning
Technical
Enablement
Hands-On
Training
Self-Service
Portal Content
Sales
Enablement Co-Marketing
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Concur Finds Success with AppExchange Partner Program
“Salesforce.com is a
great partner – we share
a vision for the Social
Enterprise.”
Steve Singh
CEO and Chairman
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Don’t Miss these ISV Sessions
Time Session Location
3:10 PM How to Architect & Design Your App for Commercial Success
Got an idea for a killer commercial app? Want to learn how to get it in the hands
of paying customers? Whether you are building for 10 or 10,000, learn the most
important factors you should consider when architecting & designing your app. In
this session, we'll show you how to leverage the Force.com platform's developer
tools, environments, and distribution technologies to get your app to
market. You’ll walk away with the key tools and best practices you need to
launch your commercial application in the cloud.
Bayside 202
4:30 PM Behind the Cloud: How Salesforce.com Became the Leading Cloud ISV You
have a great product but what’s your path to marketing success? Discover key
marketing methods that helped propel salesforce.com from a start-up ISV to the
leader in enterprise cloud computing. From messaging through demand
generation, learn how salesforce.com created a winning formula. Also find out
how social media transformed salesforce.com’s marketing approach and metrics.
Bayside 202
June 14, 2012 - Sydney
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Don’t Forget to Submit Your Survey!
Stop by the registration kiosks to complete your
session surveys. We have 200 KeepCups to
give away as well as the chance
to win a $500 iTunes voucher!
Thank you!
NSW Permit No. LTPS/12/05010