china sports wear online stats
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IncitezData Source: Baidu May 2011
China Sports Wear Search Stats Q1 2011
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sports wear related daily searches in Q1
640,000/day
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In March, higher volume of searches areon Sundays
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the highest daily search 769,000on March 19
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Local Brands32.42%
Int’l Brands67.58%
Online Interest in Sports Wear
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Products
Brand
Official Website
Stores
Ads/Logos
Authentic/Fake Pdt
Official Online Store
Unofficial Online Store
Franchise
Forums 0.59%
6.04%
0.75%
6.53%
1.86%
10.23%
8.75%
13.38%
17.18%
30.21%
0.71%
1.55%
1.74%
2.24%
2.28%
3.24%
6.09%
15.02%
15.14%
50.33%
Sports Wear Related Searches in Q1 2011
Int’l Brands Local Brands
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Nike
Adidas
Li Ning
Converse
Anta
Xtep
Kappa
361
Puma
Erke 2.24%
2.35%
2.67%
2.86%
3.39%
6.56%
7.56%
12.88%
22.85%
26.44%
Top 10 Sports Wear Brands by Searches in Q1 2011
China Internet WatchData: Baidu, May 2011
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Avg Daily Searches
Nike169,000
Adidas138,000
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Nike
Adidas
Converse
Kappa
Puma
New Balance
Yonex
Reebok 1.14%
1.16%
2.91%
3.48%
4.23%
11.19%
33.81%
39.13%
Int’l Sports Wear Brands by Total Searches
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Li Ning
Anta
Xstep
361
Erke
Peak
Deerway
Double Star 1.54%
2.28%
6.26%
6.91%
8.23%
10.45%
20.24%
39.71%
Top Domestic Sports Wear Brands By Total Searches
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Others0.70%
Sports Equipment1.95%
Cosmetics2.63%Bags
5.40%
Clothes19.04%
Shoes70.28%
Categories of Sports Wear Related Searches in Q1 2011
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Sports Shoes Avg Daily Searches:
151,000
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Nike
Adidas
Li Ning
Converse
Anta
New Balance
Xstep
Puma
361
Peak 1.34%
1.38%
1.64%
2.16%
3.73%
5.43%
8.03%
9.56%
16.98%
43.51%
Top Shoes Brands by Searches in Q1 2011
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Others10%
Warrior6%
Erke5%
3619%
Kappa3%
Xstep8%
Anta14%
Converse8%
Li Ning13%
Adidas10%
Nike14%
Top Shoes Brands by Total Online Sales in Q1 2011
Data source: Letao.com
incitezData source: Letao.com
Local Brands43%
Foreign Brands57%
Online Sales of Shoes in Q1 2011
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Adidas
Nike
Li Ning
Anta
Xstep
361
Kappa
Erke
Puma
Converse 1.02%
2.25%
3.06%
3.83%
4.86%
6.83%
10.37%
15%
21.31%
27.67%
Top Sports Wear Brands by Clothes Related Searches in Q1 2011
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for more China Internet Insights, visit
ChinaInternetWatch.com
