2010 fashionbiz special book_golf sports wear
DESCRIPTION
Korean's Golf & Sports wear fashion special guide bookTRANSCRIPT
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. 2010/2011
FW (Survival)
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,
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,
(protective) .
(protective) .
. .
,
. 2010/11 F/W (Retro)
(Luxury) (Protective) .
, , .
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& .
. CNT
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, D&G .
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60~70 .
.
(www.ifp.co.kr)
PFIN_ (www.firstVIEWKorea.com)
(www.ifp.co.kr)
Emporio A
rmani
Bottega V
eneta
Herm
es
Herm
es
G S
tar
Comme d
es G
arc
ons
10
style issue
2010~2011 S/SF/W TrEnd
Emporio A
rmani
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Directors Picks
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FnC
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FnC
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K2
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Cynthia r
owley
Versace
Balenciaga
Band o
f Outsiders
d&G
CP C
ompany
Walter Van B
eirendonck
Louis V
uitton
11
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outdoor
, , !
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( )
( )
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. 1
( )
. ( )
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FnC( )
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. K2
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MTB .
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(Beginner) (Comfort)
,
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2
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2 .
, 3
2 .
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, .
19.
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. K2(
ww.eiderkorea.co.kr) 2010 S/S
. S/S
(Hybrid), (Vivid Edge), (Mega light)
3
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30~39
,
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(Xenium)
, .
,
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(Hike Tech)
,
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12
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(Gravical) .
( ) (MERRELL)
. & (Outventure & Fusion Outdoor)
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. (Travel Wear), (Outventure),
(Trail Running) .
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( ) .
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( )
(Commute Line) .
.
(Omni-Shield) (Omni-Shade)
, .
, , , ,
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( )
30
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1980
1980
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2000
2001 .
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. 2010
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1990
1990 .
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~
13
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Golfwear
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. 3
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FnC( )
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( ) ,
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KNC-FC( )
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( )
( ) .
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. ( )
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( ) SGF ,
, 67 .
67
, 30
40 .
( )
, ( )
.
BLF( )
2
.
3
.
,
,
.
Doing Glof + Seeing Golf(!)
18
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.
,
. ( ) JDX
. . JDX PLUS 20
~30 JDX .
( )
. . (
) ( )
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( )
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.
( ) Equipment For Your Body(
)
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.
(Nike Fit Dry)
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. ( ) ,
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.
STEP by STEP
NEw ThirTy(2000~2003)
2000 2000
30
.
NEw youNg(2008~2010)
.
,
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FaShioN + FuNcTioN(2004~2007)
.
19
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go lfGolfwear Items
J.Q.D
. .
. .
. 2010 S/S . . ,
. . ,
. . . [email protected]
24
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go lf
7 .
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LPga
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LPg
a
Sg
F
JDX
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SgF
.
UV
.
.
TB
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.
JDX
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25
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golfGolfwear Items
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25
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26
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golf
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UV
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2 .
27
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outdoor
Outdoor Items
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Pelias
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XCR
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,
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Felix
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K2
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.
Shoes& . S/S . . .
32
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outdoor
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.
orrel 20L
100%
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.
2
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28L
. .
aster 35L
. 3
. .
28
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. .
35+5L
210D
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12
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K2
Backpack
Shoes
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33
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Stage Fantasy
, , , (Elord Hills)
500 . (i-Fashion)
, , , 8 . ,
, .
. .
, , 9
, , , 9
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5 .
. ,
. (Wine-Bar) VIP
.
(Elord Hills)
. .
. . . [email protected]
38
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. FnC(
www.kolonsport.com) !
. Creative,
protect, eco friendly, challenge .
. ,
. , ,
899(300 ). 1 .
, (O.D Bike)
. MTB( ) ,
, , ,
.
.
( )
. 3,333( 1008.16) 1
6 . 1, 2 826.45m(250)
, , , , ,
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3 ,
,
. 4 12.5m( 707)
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.
39
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Hot Sketch
. !
. ~
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!
, .
~ .
(?)
1(?)
! ~ .
40
(?!) . ,
. , . . , S/S
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(?)
~
. ...
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!
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41
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Talk Talk Talk , ? .
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FnC
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42
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FnC
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KNC-FG
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JDX
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43
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Outdoor Market in Japan
+ @,
?
.
.
40~50
,
.
, .
.
() ,
.
.
104.9%(573) .
.
.
,
.
.
20
.
.
5~6
.
3
10%
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.
.
,
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,
, , , ,
. ,
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.
.
,
.
.
*
44
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3 .
.
.
. ,
.
,
/, ,
, 5
86( 15.9%)
110.1% , .
/ 68 12.5%( 0.7%
), 62 11.4%(4.8%),
45 8.2%, 345000 6.3% .
3 .
, 3
.
, .
,
.
.
.
,
. ,
() ,
.
,
. ,
, ()
()- . ,
-
. , -
- .
2008 , 29%,
28.5%, 19.5%, 17%, 3%, GMS 1%
.
() ,
.
.
.
( )
,
() .
,
.
. ,
,
(run up) .
,
MD .
45
5
2006 2007 2008 2009
70,000
60,000
50,000
40,000
30,000
20,000
10,000
0
( : )
50,500 52,90054,600
57,300
2006 2007 2008 2009
10,000
9,000
8,000
7,000
6,000
5,000
4,000
3,000
2,000
1,000
0
( : )
ENJOY DO
YOUNG
OLD
NATUREING
- ECO
-
- WORKING
[ ] [ ]
- Comfort
- Luxury nature travel
TREKKING
- Shower climbing
-
-
-
- ,
- Puddle
-
.
. 40~50 10
.
,
.
.
.
.
.
.
(
)
.
(DOME)
(Mizuno) .
,
.
.
.
.
.
,
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.
, ,
. , ,
.
.
, ,
.
,
.
20 40
.
40~50
.
.
.
,
. ,
.
40.5%
. 25.3%,
15.5%, 8.2%, (GMS) 1.5%, 1.9%
. .
2007
.
.
,
,
. 40~50
10
.
,
.
Golfwear Market in Japan46
-
.
.
.
( )
.
.
5
2006 2007 2008 2009
120,000
100,000
80,000
60,000
40,000
20,000
0
( : )
87,50091,600 93,900
95,200
2006 2007 2008 2009
14,000
12,000
10,000
8,000
6,000
4,000
2,000
0
( : )
ENJOY
Value Pre-stage
* 2008 S/S .
YONEx
PRGR
xxIO
TOuP STaGE
Mizuno
THE OPEN
DaKS GOLFLakeland
KENZO GOLF
MunsingwearUNAITAS sports
Heal Creekadabat
PEARY GATES
Mu SPORTS
Mila shon sports
Callaway Golf apparel(COLLECTION)
LANVIN Sport
CHERVO
nuni
BURBERRY GOLFDa TRuSSaRDI GOLF
NIKE GOLF
Callaway Golf Apparel (SPORTS)
NIKE GOLF( / )
( )
RaLPH LauREN POLO GOLF
STREET@GREENKaPPa
DANCE WITH DRAGONPuMa GOLF
Black&White
SRIXON
CuTTER&BuCK
23
CW-X Golf
ParadisOASHWORTH
Callaway Golf apparel(X-SERIES)
uNDERaRMOuR
ROSASEN
NIKE GOLF
Taylor Made
adidas Golf
VIVA HEART
Lecoq GOLF
Volume Better
Value Pre-stage
* 2008 S/S .
Volume Better
DO
YOUNG
OLD
YONEX
ParadisO
HL GOLF
ASHWORTH
Lecoq GOLF
NIKE GOLF
uNDERaRMOuR
adidas Golf
VIVa HEaRT
marie claire
CuTTER&BuCK
uNaITaS sports
ROSaSEN
Heal Creek
adabat
Munsingwear
KENZO GOLF
Mu SPORTS
THE OPEN
DaKS GOLF
BuRBERRY GOLFBlack&White
Mila shon sports
Callaway Golf apparel(COLLECTION)
LANVIN Sport
nuni
Da TRuSSaRDI GOLF
RaLPH LauREN POLO GOLF
PEARY GATES
Callaway Golf apparel (SPORTS)STREET@GREEN
KAPPA
DaNCE WITH DRaGON
PuMa GOLF
Mizuno
Callaway Golf apparel(X-SERIES)
23
CW-x Golf
47
-
Index
golf&OUTDooR
GolfwearBLF 02)583-4373
KNC-FG 02)543-7670
KNC-FG 02)543-6653
LG 02)3441-8024
02)3463-8800
051)864-4478
PGA LPGA 02)530-7000
02)2006-5867
02)455-1235
02)3443-8187
02)3486-0525
02)531-5281
02)2057-2004
G&C 02)447-7878
02)531-1999
02)576-7529
02)518-6456
02)3403-9300
02)519-6581
02)2192-3078
SGF 02)2192-3019
JDX 02)2635-2081
02)473-2233
F&G 02)3218-4000
MU 02)850-0500
02)2076-7114
02)2202-1150
FnC 02)3677-8595
FnC 02)3677-8631
02)3409-4400
02)6925-2006
02)2186-0800
02)3471-0785
02)3407-0845
02)554-2989
02)3471-9166
02)2007-8848
02)779-8110
02)2248-1300
02)523-6100
LPGA
SGF
78
-
&OUTDooR
Outdoor wearLG 02)3441-8232
02)940-1264
02)3434-3400
02)553-3346
02)3219-7600
02)2027-0800
051)202-8961
1588-5515
02)2666-2484
02)306-7033
02)2015-2045
02)2012-5492
02)403-2915
02)540-0277
K2 080-468-7782
FnC 02)3677-8518
02)2244-8848
051)309-3500
02)3407-0195
02)320-0875
JDX
K2
79