chapter 11 mktg mgmt quiz
DESCRIPTION
special quiz for marketing management students , which will help them for their quizTRANSCRIPT
1.In a(n) _____ only one firm provides a certain product or service in the area.Your Answer:pure monopoly
Correct
2.In a(n) _____ a small number of large firms produce products that range from highly differentiated to standardized.Your Answer:oligopoly
Correct
3.Firms often face _____ such as legal or moral obligations to customers.Your Answer:ethical barriers
Correct Answer:exit barriers
exit barriers
4.The firm with the largest market share in the relevant product market is called the _____.Your Answer:market leader
Correct
5.In a pure _____ attack, the attacker matches its opponent's product, advertising, price, and distribution.Your Answer:frontal
Correct
6.A(n) _____ attack can be directed along two strategic dimensions, geographic and segmented.Your Answer:bypass
Correct Answer:flank
flank
7.A(n) _____ attack attempts to capture a wide slice of the enemy's territory through a "blitz."Your Answer:guerilla
Correct Answer:encirclement
encirclement
8.A(n) _____ duplicates the leader's product and package and sells it on the black market or through disreputable dealers.Your Answer:cloner
Correct Answer:counterfeiter
counterfeiter
9.A(n) _____ emulates the leader's products, name, and packaging with slight variations.Your Answer:imitator
Correct Answer:cloner
cloner
10.The _____ takes the leader's products and improves them.Your Answer:innovator
Correct Answer:adapter
adapter
11.When 3M typically enters new markets by introducing a product improvement, this strategy is called ___________ .Your Answer:product innovation
Correct
1.A _____ consists of a few companies producing essentially the same commodity.Your Answer:pure oligopoly
Correct
2.A _____ consists of a few companies producing products partially differentiated along lines of quality, features, styling or services.Your Answer:differentiated monopoly
Correct Answer:differentiated oligopoly
differentiated oligopoly
3.A _____ defence involves occupying the most desirable market space in the minds of consumers.Your Answer:position
Correct
4.In a _____ defence the market leader erects outposts to protect a weak front.Your Answer:preemptive
Correct Answer:flank
flank
5._____ is a bypass strategy practiced in high-tech industries.Your Answer:Technological leapfrogging
Correct
6.A _____ strategy is another name for identifying shifts in market segments that are causing gaps to develop then rushing in to fill the gaps and develop them into strong segments.Your Answer:flanking
Correct
7.The most indirect assault strategy is the _____.Your Answer:bypass
Correct
8.In _____ the smaller firm launches a barrage of attacks in random corners of the larger opponent's market in a manner calculated to weaken the opponent's market power.Your Answer:guerilla warfare
Correct
9.In _____ the challenger introduces a product improvement or breakthrough.Your Answer:product innovation
Correct
10.A challenger can attack the leader by launching a larger product variety, thus giving buyers more choice. This strategy is called _____.Your Answer:value-priced strategy
Correct Answer:product proliferation
product proliferation
11.Which of the following, according to Carpenter & Nabanob, is not a good strategy for launching a new product into a market dominated by one brand?Your Answer:Flank defence
Correct