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Challenges, Strategies and

Best Practices in HR

Lessons from Silicon Valley

Becky Cantieri, VP Human Resources

SurveyMonkey

August 2013

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Culture isn’t an accident

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Google

3

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Facebook

4

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Zynga

5

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In Silicon Valley, we all work on it

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• Money does matter

• Hands-on approach is key

• Employees want a voice

• Employees must feel valued

• Environment must be comfortable and positive

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Does this approach resonate in

Brazil?

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Sent a survey!

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• 500+ BR employed professionals

• 50/50 male/female

• 19-65 age range (avg age 34)

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Snapshot: Average Opinions

2.7

1.9

2.4

2.8 2.8 2.5

3.7 3.8

2.8 3.2

fair s

ala

ry

get re

ward

s

care

er

gro

wth

get fe

ed

back

new

polic

ies

old

polic

ies

com

fort

le

vel

overa

llpositiv

ity

co

mpan

yca

res

get

recogn

itio

n

money hands-on voice environment parenting

“muito”

“moderamente”

“pouco”

“extremamente”

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Snapshot: Average Opinions

2.7

1.9

2.4

2.8 2.8 2.5

3.7 3.8

2.8 3.2

fair s

ala

ry

get re

ward

s

care

er

gro

wth

get fe

ed

back

new

polic

ies

old

polic

ies

com

fort

le

vel

overa

llpositiv

ity

co

mpan

yca

res

get

recogn

itio

n

money hands-on voice environment parenting

1.9

“muito”

“moderamente”

“pouco”

“extremamente”

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Brazilians do not feel rewarded at work

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• A majority (76%) of Brazilians feel slightly or not

at all rewarded financially for their good work

• Nearly 40% (39%) of Brazilians feel slightly or not

at all recognized for their work

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Surprising?

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• 70% of Americans

negative about their

jobs

• Only 30% of the

150,000 full and part-

time workers surveyed

honestly enjoyed their

jobs and their bosses

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1 in 3 Brazilian professionals likely to quit in the next six

months

19%

27%

18%

19%

17% Nada

Pouco

Moderamente

Muito

Extremamente

• Monetary

compensation

• Having a good work

environment

• Feeling “taken care of”

by the company

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Worse under the age of 25

14

14%

23%

16%

28%

19% Nada

Pouco

Moderamente

Muito

Extremamente

• Monetary

compensation

• Having a good work

environment

• Feeling “taken care of”

by the company

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In Silicon Valley, we all work on it

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• Money does matter

• Hands-on approach is key

• Employees want a voice

• Employees must feel valued

• Environment must be

comfortable and positive

Culture Initiatives

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Conversations at scale

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• Employee

engagement survey

• Follow up survey on

benefits

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20 core drivers of engagement

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Driver Category Driver

Direct Manager Quality

• Accurately evaluates employee potential

• Quality of informal feedback

• Accurately evaluates employee performance

• Clearly articulates organizational goals

• Cares about employees

• Creates clear work plans and timelines

• Accepts responsibility for success and failures

• Adapts to changing circumstances

• Helps find solutions to problems

• Open to new ideas

• Inspires others

• Encourages employee development

Organizational Culture Traits

• Internal communication

• Future orientation

• Culture of flexibility

• Culture of innovation

• Customer focus

Day-to-Day Work Environment • Importance of projects to employee’’ personal development

• Connection between work and organizational strategy

Senior Executive Team Characteristics • Is open to new ideas

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Top drivers of retention

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• Organization promotes internal communication

• HR and managers provide effective career advice to employees

• Managers puts the right people in the right roles at the right times

• Managers demonstrate a strong commitment to diversity

• Employees understand the connection between their work and organizational strategy

• Managers effectively adapt to changing circumstances

• Managers possess necessary job skills

• Managers encourage innovation

• Understanding of how to complete work projects

• Demonstrates honesty and integrity

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Clear vision, strong managers and engaged employees

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Three culture tips

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• Be deliberate - Research the type of culture you want

- Understand the culture you have

- Dedicate the time to build

• Consistently work on it - Measure it

- Build top drivers

- Nurture and reward supportive behaviors

• Don’t become distracted

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www.surveymonkey.com/brasilrh

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facebook.com/surveymonkeybrasil

twitter.com/surveymonkeybr

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thank you!

obrigado