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    Challenges Facing HR Over theNext 10 Years

    November 1, 2012

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    What will be the three biggest challenges facing HR executives over the next 10 years?Retaining and rewarding the best employees (59%), developing the next generation ofcorporate leaders (52%), and creating a corporate culture that attracts the bestemployees to organizations (36%).

    What will be the biggest investment challenge for organizations over the next 10 years?About two-fifths (43%) of HR professionals indicated that obtaining human capital and

    optimizing human capital investments will be the biggest investment challenge. Which tactics will be the most effective in attracting, retaining and rewarding the best

    employees over the next 10 years?The top four responses were providing flexible workarrangements (40%); creating an organizational culture where trust, open communicationand fairness are emphasized and demonstrated by leaders (37%); providing employeeswith opportunities for career advancement (26%); and offering a higher total rewardspackage than organizations that compete for the same talent (26%).

    How do HR Professionals expect the future workforce to evolve over the next 10 years? Interms of workforce size, the majority (69%) of HR professionals expect their organization tohave a larger workforce in 10 years. Just over one-half (54%) indicate that their use ofcontract/temporary employees will not change, and 29% expect a growing proportion ofcontract/temporary employees. Nearly one-half (47%) indicate that over the next 10 yearsthere will be a greater proportion of full-time employees, whereas the other half believethe workforce will stay the same (27%) or have more part-time employees (26%).

    Challenges Facing HR Over the Next 10 Years SHRM 2012 2

    Key Findings

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    Which HR competencies will be most critical 10 years from now? Over one-third of HRprofessionals think that the four most critical competencies in 10 years will be businessacumen (42%), organizational leadership and navigation (40%), relationship management(37%), and communication (35%).

    What components (subcompetencies) of business acumen will be most critical in 10years?HR professionals expect the top three components to be HR and organizationalmetrics/analytics/business indicators (45%), knowledge of business operations and logistics(41%), and strategic agility (41%).

    What bodies of knowledge do HR professionals rate as being the most important in 10years? The four bodies of knowledge that were rated as most important were strategicbusiness management, talent management, change management, and workforceplanning and employment.

    Challenges Facing HR Over the Next 10 Years SHRM 2012 3

    Key Findings (continued)

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    Challenges Facing HR Over the Next 10 Years SHRM 2012 4

    Challenges in HR

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    Over the next 10 years, what do you think will be the threebiggest challenges facing HR executives at yourorganization?

    Challenges Facing HR Over the Next 10 Years SHRM 2012 5

    59%

    52%

    36%

    34%

    33%

    20%

    15%

    13%

    11%

    6%

    51%

    29%

    44%

    21%

    41%

    17%

    33%

    12%

    24%

    1%

    Retaining and rewarding the best employees

    Developing the next generation of corporate

    leaders

    Creating a corporate culture that attracts the best

    employees to our organization

    Remaining competitive in the talent marketplace

    Finding employees with the increasingly

    specialized skills we need

    Creating smooth and efficient HR processes that

    ensure a good employee experience

    Finding the right employees in the right markets

    where we do business around the world

    Creating an employee-centric, service-orientedHR organization

    Breaking down cultural barriers that make it

    difficult to create a truly global company

    Other

    2012 (n = 483)

    2010 (n = 465)

    Note: Percentages do not total 100% due to multiple response options. Respondents who answered dont know were excluded from this

    analysis.

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    Over the next 10 years, what do you think will be the threebiggest challenges facing HR executives at yourorganization?

    6

    Note: Only statistically significant differences are shown.

    Comparisons by organization sector

    Publicly owned for-profit and privately owned for-profit organizations are more likely than nonprofit organizations toindicate that finding the right employees in the right markets where we do business around the world is one of thebiggest challenges facing HR executives.

    Comparisons by organization sector

    Publicly owned for-profit (24%)

    Privately owned for-profit (19%)

    > Nonprofit (8%)

    Challenges Facing HR Over the Next 10 Years SHRM 2012

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    Over the next 10 years, what do you think will be thebiggest investment challenge facing organizations?

    Challenges Facing HR Over the Next 10 Years SHRM 2012 7

    43%

    22%

    19%

    14%

    3%

    47%

    29%

    11%

    12%

    2%

    Obtaining human capital and optimizing

    human capital investments

    Obtaining financial capital and optimizing

    financial capital investments

    Obtaining technology and optimizing

    technological capital investments

    Obtaining intellectual capital and optimizing

    intellectual capital investments

    Obtaining physical capital and optimizing

    physical capital investments

    2012 (n = 484)

    2010 (n = 449)

    Note: Percentages do not total 100% due to rounding.

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    Challenges Facing HR Over the Next 10 Years SHRM 2012 8

    Talent Management Tactics

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    Over the next 10 years, which of the following tactics doyou believe will be most effective in attracting, retainingand rewarding the best employees in your organization?

    Challenges Facing HR Over the Next 10 Years SHRM 2012 9

    40%

    37%

    26%

    26%

    24%

    24%

    17%

    17%

    15%

    14%

    13%

    11%

    11%

    7%

    58%

    47%

    23%

    29%

    40%

    21%

    11%

    15%

    13%

    14%

    11%

    4%

    Providing flexible work arrangements

    Promoting a culture of trust, open communication and fairness

    Providing employees with opportunities for career advancement*

    Offering a higher total rewards package than competitors

    Demonstrating a commitment to employee development

    Providing meaningful work with clear purpose in meeting organization's objectives

    Creating a stimulating and attractive organizational culture

    Having latest tools/technology to maximize work efficiency and effectiveness

    Encouraging employees to make decisions and to take risks

    Providing employees with recognition based on job performance*

    Developing human capital managers at all levels of the organization

    Providing employees with better opportunities to use skills and abilities

    Creating a highly inclusive culture that uses diverse perspectives

    Being committed to corporate social responsibility and sustainability

    2012 (n = 486)

    2010 (n = 449)

    Note: Percentages do not total 100% due to multiple response options. An asterisk (*) indicates option was not included on 2010 survey.

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    Over the next 10 years, which of the following tactics doyou believe will be most effective in attracting, retainingand rewarding the best employees in your organization?

    10

    Note: Only statistically significant differences are shown.

    Comparisons by organization sector

    Nonprofit organizations are more likely than privately owned for-profit organizations to indicate that creating anorganizational culture where trust, open communication and fairness are emphasized and demonstrated by leaders isone of the most effective tactics in attracting, retaining and rewarding the best employees.

    Comparisons by organization sector

    Nonprofit (51%) > Privately owned for-profit (33%)

    Challenges Facing HR Over the Next 10 Years SHRM 2012

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    Challenges Facing HR Over the Next 10 Years SHRM 2012 11

    Future Workforce

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    Over the next 10 years, how do you expect the sizeof your organizations workforce to evolve?

    Challenges Facing HR Over the Next 10 Years SHRM 2012 12

    69%

    16%

    15%

    48%

    37%

    15%

    Larger workforce

    Smaller workforce

    No change

    2012 (n = 442)

    2010 (n = 470)

    Note: Respondents who answered dont know were excluded from this analysis.

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    Over the next 10 years, how do you expect the sizeof your organizations workforce to evolve?

    13Note: Only statistically significant differences are shown.

    Comparisons by organization sector

    Privately owned for-profit organizations are more likely than nonprofit and government organizations to expect the sizeof their organizations workforce to grow larger over the next 10 years.

    Comparisons by organization sector

    Privately owned for-profit (80%) >Nonprofit (62%)

    Government (36%)

    Challenges Facing HR Over the Next 10 Years SHRM 2012

    Government organizations are more likely than privately owned for-profit organizations to expect the size of theirorganizations workforce to get smaller over the next 10 years.

    Comparisons by organization sector

    Government (39%) > Privately owned for-profit (11%)

    Nonprofit organizations are more likely than privately owned for-profit organizations to expect the size of theirorganizations workforce to have no change over the next 10 years.

    Comparisons by organization sector

    Nonprofit (23%) > Privately owned for-profit (10%)

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    Over the next 10 years, how do you expect yourorganizations use of contract or temporaryemployees to evolve?

    Challenges Facing HR Over the Next 10 Years SHRM 2012 14

    54%

    29%

    17%

    22%

    65%

    13%

    No change

    Growing proportion of

    contract/temporary employees

    Growing proportion of full-time

    employees

    2012 (n = 424)

    2010 (n = 448)

    Note: Respondents who answered dont know were excluded from this analysis.

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    Over the next 10 years, how do you expect yourorganizations use of contract or temporaryemployees to evolve?

    15

    Comparisons by organization staff size

    25,000 or more employees (57%) >

    1 to 99 employees (25%)

    100 to 499 employees (21%)

    500 to 2,499 employees (29%)

    Note: Only statistically significant differences are shown.

    Comparisons by organization staff size

    Organizations with 25,000 or more employees are more likely than organizations with 1 to 2,499 employees to expect agrowing proportion of contract or temporary employees over the next 10 years.

    Challenges Facing HR Over the Next 10 Years SHRM 2012

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    Over the next 10 years, how do you expect yourorganizations employment status to evolve?

    Challenges Facing HR Over the Next 10 Years SHRM 2012 16

    47%

    27%

    26%

    19%

    30%

    50%

    Growing proportion of full-time

    employees

    No change

    Growing proportion of part-time

    employees

    2012 (n = 434)

    2010 (n = 447)

    Note: Respondents who answered dont know were excluded from this analysis. Percentages may not total 100% due to rounding.

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    Over the next 10 years, how do you expect yourorganizations employment status to evolve?

    17

    Comparisons by organization staff size

    25,000 or more employees (44%) > 1 to 99 employees (16%)

    Note: Only statistically significant differences are shown.

    Comparisons by organization staff size

    Organizations with 25,000 or more employees are more likely than organizations with 1 to 99 employees to expect agrowing proportion of regular part-time employees over the next 10 years.

    Comparisons by organization sector Privately owned for-profit organizations are more likely than nonprofit and government organizations to expect agrowing proportion of regular full-time employees over the next 10 years.

    Comparisons by organization sector

    Privately owned for-profit (58%) >Nonprofit (38%)

    Government(21%)

    Challenges Facing HR Over the Next 10 Years SHRM 2012

    Government organizations are more likely than privately owned for-profit organizations to expect a growing proportionof regular part-time employees over the next 10 years.

    Comparisons by organization sector

    Government (50%) > Privately owned for-profit (21%)

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    Challenges Facing HR Over the Next 10 Years SHRM 2012 18

    HR Competencies

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    Ten years from now, which of the following competenciesdo you see being most critical for the HR professional?

    Challenges Facing HR Over the Next 10 Years SHRM 2012 19

    42%

    40%

    37%

    35%

    30%

    26%

    25%

    21%

    17%

    Business Acumen

    Organizational Leadership and Navigation

    Relationship Management

    Communication

    Critical Evaluation

    HR Technical Expertise and Practice

    Consultation

    Ethical Practice

    Global and Cultural Effectiveness

    Note: n = 472. Percentages do not total 100% due to multiple response options.

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    Ten years from now, which of the following competenciesdo you see being most critical for the HR professional?

    20

    Comparisons by organization staff size

    2,500 to 24,999 employees (56%)25,000 or more employees (59%)

    > 1 to 99 employees (24%)

    Note: Only statistically significant differences are shown.

    Comparisons by organization staff size

    Organizations with 2,500 or more employees are more likely than organizations with 1 to 99 employees to see businessacumen as being most critical for the HR professional 10 years from now.

    Challenges Facing HR Over the Next 10 Years SHRM 2012

    Comparisons by organization staff size

    100 to 499 employees (35%) > 2,500 to 24,999 employees (14%)

    Organizations with 100 to 499 employees are more likely than organizations with 2,500 to 24,999 employees to see HRtechnical expertise and practice as being most critical for the HR professional 10 years from now.

    Comparisons by organization staff size

    2,500 to 24,999 employees (27%) > 100 to 499 employees (10%)

    Organizations with 2,500 to 24,999 employees are more likely than organizations with 100 to 499 employees to seeglobal and cultural effectiveness as being most critical for the HR professional 10 years from now.

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    Ten years from now, which of the following competenciesdo you see being most critical for the HR professional?

    21Note: Only statistically significant differences are shown.

    Comparisons by organization sector Publicly owned for-profit organizations are more likely than nonprofit organizations to see business acumen as beingmost critical for the HR professional 10 years from now.

    Comparisons by organization sector

    Publicly owned for-profit (57%) > Nonprofit (34%)

    Challenges Facing HR Over the Next 10 Years SHRM 2012

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    Ten years from now, when considering Business Acumenfor HR professionals, which of the following components(i.e., subcompetencies) will be most critical?

    Challenges Facing HR Over the Next 10 Years SHRM 2012 22

    45%

    41%

    41%

    28%

    25%

    18%

    17%

    17%

    16%

    14%

    11%

    6%

    1%

    HR and Organizational Metrics/Analytics/Business Indicators

    Knowledge of Business Operations/Logistics

    Strategic Agility

    Business Knowledge

    Knowledge of Government and Regulatory Guidelines

    Knowledge of Finance and Accounting

    Economic Awareness

    Knowledge of Labor Markets

    Knowledge of Technology

    Systems Thinking

    Effective Administration

    Knowledge of Sales and Marketing

    Other

    Note: n = 469. Percentages do not total 100% due to multiple response options.

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    Ten years from now, when considering Business Acumenfor HR professionals, which of the following components(i.e., subcompetencies) will be most critical?

    23

    Comparisons by organization staff size

    2,500 to 24,999 employees (57%) > 1 to 99 employees (34%)

    Note: Only statistically significant differences are shown.

    Comparisons by organization staff size

    Organizations with 2,500 to 24,999 employees are more likely than organizations with 1 to 99 employees to consider HRand organizational metrics/analytics/business indicators as being most critical for the HR professional 10 years from now.

    Challenges Facing HR Over the Next 10 Years SHRM 2012

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    Rate the importance of these bodies of knowledgefor HR professionals 10 years from now.

    Challenges Facing HR Over the Next 10 Years SHRM 2012 24

    Note: n = 446. Respondents rated each body of knowledge on a scale from 0 (not important) to 10 (very important).

    Body of Knowledge Average Rating (0 to 10)

    Strategic Business Management 8.8

    Talent Management 8.6

    Change Management 8.5

    Workforce Planning and Employment 8.5

    Compensation and Benefits 8.3

    Human Resource Development 8.2

    Employee and Labor Relations 8.1

    HR Technology 8.0

    Risk Management 7.7

    Global and International Human Resources 6.9

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    Challenges Facing HR Over the Next 10 Years SHRM 2012 25

    Organization Demographics

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    Demographics: Organization Industry

    Challenges Facing HR Over the Next 10 Years SHRM 2012 26

    Note: n = 461. Percentages do not total 100% due to multiple response options.

    Percentage

    Professional, scientific and technical Services 20%

    Health care and social assistance 17%

    Manufacturing 16%

    Educational services 13%Finance and insurance 12%

    Accommodation and food services 7%

    Transportation and warehousing 6%

    Arts, entertainment and recreation 5%

    Government agencies 5%Administrative and support and waste management and remediationservices

    4%

    Religious, grant-making, civic, professional and similar organizations 4%

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    Demographics: Organization Industry(continued)

    Challenges Facing HR Over the Next 10 Years SHRM 2012 27

    Note: n = 461. Percentages do not total 100% due to multiple response options.

    Percentage

    Retail trade 4%

    Construction 3%

    Information 3%

    Real estate and rental and leasing 3%Repair and maintenance 3%

    Wholesale trade 3%

    Agriculture, forestry, fishing and hunting 2%

    Mining 1%

    Personal and laundry services 1%Utilities 1%

    Other 9%

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    Demographics: Organization Sector

    Challenges Facing HR Over the Next 10 Years SHRM 2012 28

    47%

    25%

    18%

    7%

    3%

    Privately owned for-profit

    Nonprofit

    Publicly owned for-profit

    Government

    Other

    n = 462

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    Demographics: Organization Staff Size

    Challenges Facing HR Over the Next 10 Years SHRM 2012 29

    21%

    30%

    19%

    20%

    10%

    1 to 99 employees

    100 to 499 employees

    500 to 2,499 employees

    2,500 to 24,999 employees

    25,000 or more employees

    n = 454

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    Other Demographics

    Challenges Facing HR Over the Next 10 Years SHRM 2012 30

    U.S.-based operations only 71%

    Multinational operations 29%

    Single-unit organization: An organizationin which the location and theorganization are one and the same.

    28%

    Multi-unit organization: An organizationthat has more than one location.

    72%

    Multi-unit headquarters determines HRpolicies and practices

    51%

    Each work location determines HR policiesand practices

    3%

    A combination of both the work locationand the multi-unit headquarters determinesHR policies and practices

    46%

    Is your organization a single-unit organization ora multi-unit organization?

    For multi-unit organizations, are HR policies andpractices determined by the multi-unit headquarters,by each work location or by both?

    Does your organization have U.S.-based operations (business units) only,or does it operate multinationally?

    n = 470 n = 473

    n = 347

    Corporate (companywide) 71%

    Business unit/division 17%

    Facility/location 12%

    n = 348

    What is the HR department/function forwhich you responded for throughout thissurvey?

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    2012 response rate = 17%

    2010 response rate = 17%

    Sample composed of 487 (2012) and 449 (2010) randomly selected HR professionals from

    SHRMsmembership

    Margin of error +/-5%

    2012 survey fielded September 14 to September 28, 2012

    2010 survey fielded August 10 to August 23, 2010

    Challenges Facing HR Over the Next 10 Years SHRM 2012 31

    Challenges Facing HR Over the Next 10 Years

    Survey Methodology

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    For more survey/poll findings, visit www.shrm.org/surveys

    For more information about SHRMsCustomized Research Services, visitwww.shrm.org/customizedresearch

    Follow us on Twitter @SHRM_Research

    Challenges Facing HR Over the Next 10 Years SHRM 2012 32

    Challenges Facing HR Over the Next 10 Years

    About SHRM Research

    Project leader:Tanya Mulvey, survey research analyst, SHRM Research

    Project contributors:Mark Schmit, Ph.D., SPHR, vice president, SHRM ResearchEvren Esen, manager, Survey Research Center, SHRM ResearchAlexander Alonso, Ph.D., SPHR, director, HR Thought Leadership

    Copy editor:Katya Scanlan, SHRM Knowledge Center

    http://www.shrm.org/surveyshttp://www.shrm.org/customizedresearchhttp://twitter.com/SHRM_Researchhttp://twitter.com/SHRM_Researchhttp://twitter.com/SHRM_Researchhttp://www.shrm.org/customizedresearchhttp://www.shrm.org/surveys