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    CERATIZIT INDIA PVT

    LTD

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       TABLE OF CONTENTS

    1.History. 2.Product Portfoio. !.R"#"$u". %.O&"r'tio$' Str't"(y. ).Poi$t of S'"s. *.Aft"r S'"s

    S"r#ic". +.I$dustry A$'ysis. ,.Co-&"titior A$'ysis.

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      HISTOR

    1.The Ceratizit Group was created as a merger between the two companies CERAMETAL(founded in 1!1" and #$ansee Tizit(1%&".

    '.t was founded in )a$ferdange (Lu*embourg" b+ ,icho$as Lanners.

    !.The ndian production unit was opened in

    -o$ata in co$$aboration with /ie$ to form /ie$ Tizit Limited.

    0. n '1 CERAT2T and C3 Carbide combined

    their Asian acti4ities within the 5oint 4enturecompan+ C36CERAT2T in which both CERAT2T

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    :6dri$$ Turning Mi$$ing

    Eco6Cut Groo4i ng

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      REVEN/E

    1.The annua$ estimated target of Ceratizit ndia #4t

    Ltd is Rs 1611 crores. '. Ma5or customers for CERAT2T ndia come from the automoti4e sector name$+ Asho Le+$and< Tata Motors< ?ero ?onda< Tata /tee$< Tata Cummins< Mahindra @ Mahindra< ?+undai Motors< Maruti<

    3a5a5< etc. 8ther important customers are 3?EL

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    #ro=tabi$it+ 7 on sa$e

      6% %6 

    6 1 1611

    116 1' 1'61! 1!610

    E3T (7 on sa$es" + 1, 1 1, + 12 1+

    E3T9A (7 on sa$es" 1) 2! 22 21 12 1+ 21

    Prot'3iity

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      OPERATIONAL STRATE4

    1.t is committed towards the design

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      A BASIC LO4ISTIC 5ODEL OF OPERATION

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      AFTER SALES SERVICE

    1.f a purchased product sa+ a too$ is damaged then the fo$$owing steps are taen b+ the Compan+ to combat the

    situation.At =rst the too$ wi$$ be brought bac to assess itsdrawbacs in the Dua$it+ department.

    '.ReDuired technica$ modi=cations are then suggested to the concerned department and the+ are made on the improper product if permissib$e.

    !.The recti=ed too$ can function at 17 of the too$ $ife or e4en the machining performance of a new too$.

    0.The fo$$owing guarantees are c$aimedH6 a"#roduct wi$$ be returned with origina$ geometr+.

    b"Coated to origina$ speci=cation.

    &.This great$+ he$ps in reducing too$ing costs and a$so maintaining a sma$$ too$ in4entor+ due to Duic ser4ice.

    B.To ensure that these guide$ines are eecti4e$+ carried out

    technica$ support team 4isits customers time to time to chec the eFcienc+ of the compan+Is product and gi4e the reDuisite

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    IND/STR ANALSIS

    1.Ceratizit is nown to se$$ its products ranging

    from inserts to cutters at much reasonab$e prices as compared to its competitiors $ie /and4i

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    0.t is the g$oba$ $eader when it comes to wear parts.,o other competitor comes c$ose in this aspect.

    &.The traded goods of Ceratizit ha4e a &7

    higher $ife than that produced in ndia which are a$so in much demand in the ndian maret.

    B.t has absorbed a few companies $ieGunter )irth o4er the $ast +ear which means it is e*panding.Moreo4er the products of Ceratizit are so$d in the internationa$ maret under the tag of ),T a reputed sa$es

    organisation./o a$$ signs point that the

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    CO5PETITOR ANALSIS

    /A,9J-H6

    1.The+ are the g$oba$ $eaders when it comes to carbide inserts and a strong contender for Ceratizit.

    '.t is the on$+ compan+ to ha4e a R@9 sector to promote research and de4e$opment of new products un$ie others who on$+ ha4e production sites.

    !.Their main disad4antage is the high price the+ demand for their coated inserts with high producti4it+.As a resu$t on$+ the $arge sca$e and hea4+ industries are their customers.The+ fai$ to attract medium and sma$$ sca$e industries as customers.

    0.t has been seen in the maret that it ma+be a good brand for turning inserts but in case of mi$$ing inserts and cutters it is outsmarted b+ Ceratizit( A'! cutter 1B edged face mi$$ing".

    &.t is a$so a contender in boring and dri$$ing app$ications( the

    Coro9ri$$ and the Coro3ore being its main products".

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