PLMA’s 2009Annual Meeting &

Leadership ConferenceMarch 26–29 • Pebble Beach,California

PLMA’s 2009Annual Meeting &

Leadership ConferenceMarch 26–29 • Pebble Beach,California

Celebrate PLMA’s30th AnniversaryCelebrate PLMA’s30th Anniversary

DAVID BERNAUERFORMER CHAIRMAN AND CEO

WALGREENS

ERIK PETERSENDIRECTOR

GLOBAL STRATEGY INSTITUTE

JIM DONALDFORMER CEO

STARBUCKS COFFEE COMPANY

RICHARD CURTINDIRECTOR, REUTERS

UNIVERSITY OF MICHIGANSURVEYS OF CONSUMERS

PLMA’s past, present and future come together as we markthirty years of store brand growth and the founding of theassociation that helped build today’s partnership ofmanufacturers, retailers, brokers and trade suppliers.

It was a different world in 1979 when something calledgenerics gave buyers and sellers alike a new weapon tochallenge national brands at the check-out. With fifty table-top booths at the Ramada Hotel near Chicago’s O’HareAirport, PLMA’s annual trade show was born and store brands’ rise to retail stardom began.

Understanding the past can give clues to dealing withtoday’s challenges, but insight into retail thinking and thelatest information about consumer shopping behavior isessential. For its thirtieth anniversary celebration, PLMAhas assembled an all-star speaking team.

■ From Walgreens, where he served as Chairman andCEO, conference participants will hear from DavidBernauer, a retail leader known for his consistent anddetermined management approach.

■ From Starbucks, where he was President and CEO, Jim Donald, capping a career that started at Publix,continued at Wal-Mart and eventually took him to Pathmark as Chairman, President and CEO.

■ From the Global Strategy Institute, Erik Petersen,formerly director of research for Kissinger Associatesand one of America’s leading futurists.

■ From the Reuters/University of Michigan Surveys ofConsumers, Richard Curtin, Professor and Director.

Together, they will provide a stimulating and provocativeprogram that will integrate the best of past experience withcurrent data and future trends. Registration is open toPLMA member companies and their guests. Conferencespace is limited so contact PLMA today.

PROGRAM-AT-A-GLANCE

Thursday, March 2612:00pm – 6:00pm Registration

6:30pm – 8:30pm Opening Reception

Friday, March 277:30am – 9:00am PLMA Annual Meeting and Breakfast

9:00am – 10:00am The Seven Revolutions of ChangeSpeaker: Erik PetersenDirector, Global Strategy Institute

10:00am – 11:00am Retail Management and Decision-makingSpeaker: David BernauerFormer Chairman and CEO, Walgreens

Saturday, March 287:30am – 9:00am Anniversary Breakfast

9:00am – 10:00am Lessons from RetailSpeaker: Jim DonaldFormer CEO Starbucks Coffee Company

10:00am – 11:00am Lessons from ConsumersSpeaker: Richard CurtinDirector, Reuters University of MichiganSurveys of Consumers

11:00am – 12noon Committee Meetings

7:00pm – 10:00pm Private Label Hall of Fame Dinner and Cabaret

Sunday, March 298:00am – 10:00am Board of Directors

PLMA’s 2009 Annual Meeting & Leadership Conference March 26-29 Pebble Beach • CaliforniaPLMA’s 2009 Annual Meeting & Leadership Conference March 26-29 Pebble Beach • California

Celebrate PLMA’s30th Anniversary...Past, Present and Future

HOTEL INFORMATION

Host hotel for PLMA’s 2009 event will be the Inn at Spanish Bay, one of Pebble Beach’s mostpopular conference destinations. Situatedbetween Del Monte Forest and the Pacific Ocean,the hotel provides a grand setting for anyconference. The hotel’s deluxe accommodationscapture the rustic feeling of northern Californiawhile offering all of the amenities of one ofAmerica’s finest resorts. PLMA has arrangedspecial conference rates of $375 single/double.

CONFERENCE REGISTRATION

PLMA Members $575

Non-Members 975

Spouses 150

Retailers and ComplimentaryWholesalers (including spouses)

Cancellations accepted up to ten (10) businessdays prior to the first day of the event.Cancellations received after that will be subject to a 50% penalty.

GOLF INFORMATION

Site of PLMA’s 30th Anniversary GolfTournament will be world-famous Pebble Beach,home of the original Bing Crosby National andnow the AT&T Pro-Am. PLMA has arranged aspecial golf package of $750 for the two-dayevent. Tee-off times will also be available at theSpanish Bay course for non-tournament players.Daily greens fees at Spanish Bay are $260.

PLMA’s 2009 AnnualMeeting &Leadership ConferenceMarch 26-29 Pebble Beach,California

PLMA’s 2009 AnnualMeeting &Leadership ConferenceMarch 26-29 Pebble Beach,California

Celebrate PLMA’s30th AnniversaryPast, Present and Future

Presented by the Private Label Manufacturers Association630 Third Avenue, New York, NY 10017 Telephone: (212) 972-3131 Fax: (212) 983-1382

Registration Form

Name ____________________________________________Title________________________________________________

Spouse (if attending) __________________________________________________________________________________

Company ____________________________________________________________________________________________

Address ______________________________________________________________________________________________

City ________________________________________________State (Province) ____________Postal Code ________

Telephone ________________________________________Fax ______________________________________________

Email ________________________________________________________________________________________________

Registration Rates

❏ Members $575

❏ Non-Members $975

❏ Spouses $150

❏ Retailers/ Complimentary Wholesalers (including spouses)

Credit Card: ❏ Amex ❏ Visa ❏ Mastercard ❏ Discover

Card #: ________________________________________________________Exp. Date:______________________________

Signature: ____________________________________________________________________________________________

❏ Send invoice (members only) ❏ Check enclosed: Amount ______________________________________

Hotel ReservationsHost hotel for PLMA’s 30th Anniversary Celebration is the Inn at Spanish Bay, Pebble Beach, California. Special rates of $375 per night single/double have been arranged for PLMA participants. Hotel forms will besent upon receipt of conference registration.

❏ Yes, send me Inn at Spanish Bay hotel reservation form.

❏ No, I plan on staying at another hotel. Name of hotel __________________________________________________

Golf TournamentPLMA’s Tournament will be held at Pebble Beach Golf Links and Spyglass Hill Golf Course, Friday, March 27 and Saturday, March 28. Special tournament green fees of $750 have been arranged for the two day event.Golf sign-up forms will be sent upon receipt of registration. Please check below if you are planning to participate in the golf tournament. Additional tee-off times have been arranged at Inn at Spanish Bay for non-tournament players at $260 per day.

❏ Yes, I would like to participate in the Golf Tournament. Handicap: ______________Spouse: ________________

Return to: Private Label Manufacturers Association • 630 Third Avenue • New York, NY 10017

Telephone: (212) 972-3131 Fax: (212) 983-1382

Cancellations will be accepted up to ten (10) business days prior to the first day of the event.Cancellations received after that will be subject toa 50% penalty. Conference kit, including hotel andgolf sign-up forms, will be sent upon receipt ofregistration.

March 26 -29 • Pebble Beach, California • 30th Anniversary CelebrationPLMA’s 2009 Annual Meeting & Leadership Conference