StoreBrandsMakeThings Happen

17-19 November • Chicago Presented by the Private Label Manufacturers Association

PLMA’s 2019 Private Label Trade Show

StoreBrandsMakeThings Happen

PLMA’s 2019 Private Label Trade Show

Yes, store brands make things happen.The days when national brands fought it out on television and on the shelves are over. New generations of shoppers have replaced the silver-haired mom’s and dad’s of another era. And in the middle of all this change are store brands. They carry the message of quality, innovationand loyalty to the shopper’s favorite stores. For manufacturers, it is an exciting new day of opportunities and business growth. Butmanufacturers have to be on the cutting edge of assortment and product development to takeadvantage of the trends in the market.

PLMA’s 2019 Private Label Trade ShowCan Make Things Happen for You and Your CompanySince its founding forty years ago, no show hascaptured the dynamic spirit of store brands betterthan PLMA’s annual event. Over 5,000 visitors. Morethan 2,500 exhibit stands. All under one roof at onetime. Conveniently located at Chicago’s RosemontConvention Center, the show is the crossroads of food,snacks, beverages, health and beauty, kitchenware,housewares and general merchandise. Retailersrecognize this, too. That’s why the show attracts themajor supermarkets, supercenters, wholesale clubs,drug chains, mass merchandisers, specialty chains,discounters, and e-commerce retailers.

Organized for EfficiencyThe show is concentrated into two days of show time. The show floor is divided intoseparate halls so buyers can find specificexhibitors and their products easily andquickly. The North Hall and Sky Hall aredevoted to food, snacks and beverageswhile the South Hall features health andbeauty, household and GM.Whether you

are a small company orpart of a large multi-national business, PLMA’s2019 show gives you thechance to meet the retailexecutives who areresponsible for private labelpurchasing. Here are someof the special features of this year’s show.

Did Someone Say Private Label Cookware?As millennials refine their eating habits, they are lookinginto their own kitchens to prepare meals for themselves.There is a love affair brewing between this generationand kitchen appliances that make cooking and eatingfun. Online retailers are creating their own brands to wincustomers while supermarkets and specialty chains areadding private label to their shelves. PLMA’s ThirdAnnual Housewares and Cookware Showcase will offerexhibitors contact with retailers building the category.

Trends that ReflectToday’s Shoppers Tastes and NeedsStaying ahead of trends in themarketplace is important, too,and the show will emphasizegrowing retailer interest in fresh,natural and organic products.PLMA’s 2019 show floor willspotlight these categories aswell as ethnic, free-from, kosher and halal.

Attention to Health and Wellness, TooStore brands are also in the forefront of products, diagnoses and treatmentsfor health and wellness.The old cornerdrugstore has been replaced bysophisticated urgent care facilities andretailers of all kinds are gearing up forthis transformation. CBD and hemp arenow the buzzwords and suppliers whocan deliver private label are in demand.PLMA’s 2019 show will be the placewhere retailers go to update theirassortment.

Did Someone Say Private Label Wine?The wine category has long been the domain ofnational brands but this is changing as supermarkets,warehouse clubs and supercenters are using wine tobring traffic through the door. Not just cheap wine,either, but award-winning reds and whites that rival

brands at half the cost. PLMA’s 2019show will expand its coverage of this category, too.

National Pavilions from Around the WorldFood or non-food, PLMA’s 2019 show will hostnational pavilions from more than 25 countries,including from Europe, South America, and Asia. These pavilions not only add to the color andexcitement of the show but help attract buyers from over 35 countries. PLMA Helps You Meet the Right PeopleNo other show can help you build your private labelbusiness better than PLMA’s annual event. Devotedentirely to store brands, it offers a unique opportunity to meet retail decision-makers. It’s the right show at the right time…with the right people.

17-19 November • Chicago To exhibit, contact PLMA today. Telephone +1 212 972 3131 or email exhibit@plma.com

PLMA’s 2019

Private Label Trade Show

PLMA’s Who’s Who of Retailers and WholesalersHere is a sample of the buyers you can meet at the show

Mass MerchandisersSMART & FINAL STORESTARGETVARIETY WHOLESALERSWALMART, INC.WALMART PUERTO RICO

Internet RetailersAMAZON.COMBLUE APRONBOXED WHOLESALEBRANDLESSCHEWY.COMFRESHDIRECTHELLO FRESHJET.COMTHRIVE MARKET

Dollar Stores & DiscountersBIG LOTS STORESDOLLAR GENERAL CORP.DOLLAR TREE STORESFAMILY DOLLAR STORESFRED'S99¢ ONLY STORESR. H. RENY

Convenience StoresCEFCOCIRCLE KCUMBERLAND FARMSFAMILY EXPRESSKUM & GOKWIK TRIP7-ELEVENSPEEDWAY

Specialty RetailersACE HARDWAREBED BATH & BEYONDCHRISTMAS TREE SHOPSCOST PLUS WORLD MARKETSCRATE & BARRELEARTH FAREHAMMACHER SCHLEMMER & CO.HICKORY FARMSHOMEGOODSIKEAMACY’SPETLANDPET’S BARNPETSMARTSTAPLESSTARBUCKSTRUE VALUEULTA BEAUTYWILD BIRDS UNLIMITED

Co-ops & WholesalersASSOCIATED SUPERMARKET GROUPASSOCIATED WHOLESALE GROCERSBOZZUTO'SC & S WHOLESALE GROCERSCARDINAL HEALTHCERTCOCHAIN DRUG MARKETING ASSOC.GREAT LAKES WHOLESALEGROCERS SUPPLYHARVARD DRUGIGAINTERNATIONAL WHOLESALEKINRAYKRASDALE FOODSMCKESSON CORP.MCLANE COMPANYMERCHANT DISTRIBUTORSPIGGLY WIGGLY ALABAMAPIGGY WIGGLY MIDWESTSPARTANNASHSUPER STORE INDUSTRIESSUPERVALU TOPCOVALU MERCHANDISERSWAKEFERN FOOD CORP.

International RetailersAEON TOPVALU CO.ALKOSTOALLIANCE BOOTSBRAVO SUPERMARKETS BUDGET FOOD STORESCALIMAXCANADIAN TIRE CITY CLUBCOMERCIAL MEXICANACOST RIGHT LIMITEDDELI K MARKETDOLLARAMADUKANEMARTFEDERATED CO-OPERATIVESFLYING TIGER COPENHAGENGRUPO EXITOGRUPO PAO DE ACUCARHAPPY FAMILY SUPERMARKET CO.H-E-B MEXICOHELEKANGHIPERMERCADOS OLEHIPERMERCADOS TOTTUSHOMEPLUSJERONIMO MARTINS COLUMBIAJIATAILE RETAIL STORES GROUPKOBA COLUMBIALOBLAWSLONGO BROTHERS

LOTTE MARTLULU HIPERMARKETSMASSY STORESMEGA MARTMERCATODO S.A.METRO RETAIL STORES GROUPMETRO RICHELIEUMITSUI & CO.MM MEGA MARKET VIETNAMMONDOU LTEE.OVERWAITEAOXXOPHARMACHOICEPHARMASAVE DRUGS NATIONALPRICESMARTPURE GOLD PRICE CLUBREDE SMART DE SUPERMERCADOSREXALLSAM'S CLUB MEXICOSHINSEGAE CO.SHOPPERS DRUG MARTSHUFERSALSOBEYS SORIANASUPER 99SUPERMARCHE PASUPERMERCADO RICOYSUPERMERCADOS ECONOSUPERTIENDAS Y DROGUERIAOLIMPICATOKYU STORE CHAIN CO.UNIPRIXWALDO'S DOLAR MART MEXICOWALMART ARGENTINAWALMART/ASDAWALMART ASIAWALMART CANADAWALMART CHILEWALMART JAPANWALMART MEXICOWALMART MEXICO Y CENTRO AMERICA

MilitaryARMY AIR FORCE EXCHANGE SERVICE(AAFES)MARINE CORPS EXCHANGE NAVY EXCHANGE (NEXCOM)

Food ServiceGORDON FOOD SERVICEHMSHOSTSYSCOUS FOODS

*PLMA’s retail and wholesale list is based on attendance at past PLMA trade shows.

Supermarkets and Food RetailersAHOLD DELHAIZE USAALBERTSONS COMPANIESALDI, INC. ANGELO CAPUTO'S FRESH MARKETSBASHAS’BIG Y FOODSBRISTOL FARMSBROOKSHIRE BROTHERSBROOKSHIRE GROCERYBUTERA MARKETDOROTHY LANE MARKETSFAIRWAY MARKETFIESTA MARTTHE FRESH MARKETFRESH THYME FARMERS MARKETGIANT EAGLEGROCERY OUTLETHARMON’S GROCERYHARRIS TEETERH-E-B GROCERY COMPANYHEINEN'S FINE FOODSHMARTHY-VEEINGLES MARKETSINTERNATIONAL AMERICAN SUPERMARKETSJETRO CASH & CARRYK-VA-T FOOD STORESKEY FOOD STORESKINGS/BALDUCCI’SKOWALSKI’S MARKETSTHE KROGER CO.LIDL USLOWES FOODSLUND FOOD HOLDINGSMEIJERMETROPOLITAN MARKETMOM’S ORGANIC MARKETNATURAL GROCERSNORTHGATE GONZALEZ MARKETPLAZA LOIZA SUPERMARKETSPRICE CHOPPER PUBLIXRALEY'S RIDLEY’S FAMILY MARKETSROCHE BROS.ROUNDY’SROUSES MARKETSSAVE MART SUPERMARKETSSAVE-A-LOTSCHNUCKSSOUTHEASTERN GROCERSSPROUTS FARMERS MARKETSULLIVAN FAMILY OF COMPANIESSUPERMERCADOS SELECTOSTOPS MARKETSTRADER JOE'SWEGMANS FOOD MARKETSWEIS MARKETSWESTERN BEEFWHOLE FOODS MARKETWINCO FOODS

Club StoresBJ'S WHOLESALE CLUBCOSTCO WHOLESALESAM'S CLUB

Drug ChainsCVS HEALTHDISCOUNT DRUG MARTHARMON FACE VALUESMARC GLASSMANRITE AID CORP.WALGREEN CO.

Show LocationPLMA’s 2019 Private Label Trade Show will be held at theRosemont Convention Center, only 10 minutes fromChicago's O'Hare International Airport. Conveniently locatedwithin walking distance or short shuttle bus rides from majorhotels, the convention center provides exhibitors with aneasy-to-reach, efficient venue for trade shows.

Trade Show ScheduleFriday, 15 November Stand Set-Up 08:00 - 18:00Saturday, 16 November Stand Set-Up 08:00 - 18:00Sunday, 17 November Stand Set-Up 08:00 - 18:00Seminars & Workshops 14:00 - 16:00Opening Night Reception 19:00 - 20:00Monday, 18 November Keynote Breakfast 08:00 - 09:00Trade Show Floor Open 09:00 - 18:00Tuesday, 19 November Retail Trends Breakfast 08:00 - 09:00Trade Show Floor Open 09:00 - 16:00Wednesday, 20 November Stand Breakdown 08:00 - 13:00

Stand AssignmentsThe trade show floor isdivided into separate hallsfor food and beverage, andhome and health. All standassignments are on a first-come, first-served basis in order of receipt ofapplication and payment,product eligibility andavailability of space.

Official Programme GuidePLMA exhibitors get a free listing in the Official ProgrammeGuide which includes company name, address, phone,website, email, product lines and exhibitor personnel.Advertising space is also available for companies who wish to promote their stand location or products.

PLMA Live! Coverage The show is also broadcast over the internet to retailersacross the country on www.plmalive.com as well as to TV monitors in hotels and exhibition halls.

Exhibiting-at-a-Glance

Preliminary Retail and Wholesale Registration List Exhibitors receive a preliminary retailer and wholesaler list 30 days prior to the show to help arrange appointmentsin advance.

Promoting Exhibitor Products Exhibitors can announce new products on PLMA’s OnlineShow Preview, which is sent to all registered retailers andwholesalers 30 days prior to the show. Exhibitors can alsosubmit new products for display in PLMA’s New ProductExpo, which is located inside the Idea Supermarket® andopen during show hours.

PLMA Matchmaker™PLMA Matchmaker helps retailers and wholesalers arrangeappointments with exhibitors prior to the show. Exhibitorsreceive secure access codes prior to the show in order toparticipate.

Seminar Program To help show attendees get the latest industry trends, PLMA offers a special seminar and speakers program. This includes Sunday seminars and workshops, the MondayKeynote Breakfast and the Tuesday Retail Trends Breakfast.Consult the Official Program Guide or Online Show Previewfor this year’s presentations.

Exhibit RatesYour company can exhibit on its own in the appropriate foodor non-food halls with your own stand. Contact PLMA forindividual exhibit rates. Or you can take advantage ofPLMA’s “World of Private Label USA” Pavilions. They areshell scheme stand packages devoted exclusively to PLMA International Council members. Pavilions rates are:

1-unit (3m x 3m) US $4,6002-units (6m x 3m) US $7,500

*Stand Assignments are on a first-come, first-served basis in order of receipt of application and payment, product eligibility and availability of space. Stand includes laminated separation walls, shelves, display counter, round conference table and chairs, carpet, wastebasket, fascia, and daily stand vacuuming.

17-19 November • Chicago

Welcome to the PLMA Family

A Unique Organization for a Unique IndustryWith more than 4,500 member companies worldwide,PLMA is the only industry organization devoted entirely to promoting the interests of store brands.Through its year-round programs and publications, PLMA gives members the contacts and services theyneed to compete effectively in today's marketplace.

Membership Profile Founded in 1979, PLMA's membership ranges frommulti-national corporations to small family-ownedsuppliers. Their products include food, beverages,snacks, health and beauty, household, kitchen,housewares, DIY, leisure and general merchandise.Many member manufacturers only do private label.Others are well-known brand makers who also haveprivate label capacity. Together, they form PLMA’s Active Membership. For brokers and trade suppliers,there is PLMA’s Associate Membership. For internationalcompanies, there is PLMA International Council.

Trade ShowsIn addition to PLMA’s annual show in Chicago, PLMA provides member manufacturers with international selling opportunities. PLMA presents the“World of Private Label” International Trade Show in May in Europe.

Conferences and SeminarsPLMA also presents conferencesand events throughout the yearthat deal with current issues from marketing and consumertrends to trade practices andlegislative and regulatoryconcerns. These include PLMA’sAnnual Meeting & LeadershipConference and PLMA’sWashington Conference.

Executive EducationMembers can also participate in PLMA's ExecutiveEducation program, developed in conjunction with St. Joseph’s University in Philadelphia. The programoffers courses covering private label history, retailmarketing and merchandising, new productdevelopment and promotion.

Research and PublicationsIn cooperation with The Nielsen Company, PLMApublishes the online Private Label Yearbook withmarket share data from supermarkets, drug chainsand mass merchandisers. PLMA also regularly reports on trends in consumer shopping behaviorin conjunction with SurveyLab. To keep membersinformed throughout the year, PLMA providesmembers with the online E-Scanner newsletter.

Store Brands USAPLMA also brings the store brands message directlyto consumers through YouTube, Facebook and othersocial media. PLMA’s storebrandsusa.com is a uniquewebsite which provides shoppers with recipes, healthtips, home and lifestyle ideas and retail news. For theindustry, PLMA produces PLMA Live, a monthly videonews program with reports on retailers, manufacturers

and trends important to store brands.

The Time to Join Is Now!You may belong to othertrade associations, butPLMA is special. That iswhy it has grown bigger and bigger for more than 30 years. Join and becomepart of the family.

Presented by the Private Label Manufacturers Association630 Third Avenue, New York, NY 10017 • Telephone: +1 212 972 3131 Fax: +1 212 983 1382 E-mail: info@plma.com www.plma.com

17-19 November • Chicago

PLMA’s 2019

Private Label Trade Show