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Renewals, Revivals, & Redistrubtion How the Crowdfunded ‘Veronica Mars’ Kickstarter Campaign Paves the Way for Others By Scott Richardson

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Page 1: Case study presentation v2

Renewals,  Revivals,  &  Redistrubtion

How the Crowdfunded ‘Veronica Mars’ Kickstarter Campaign Paves the Way for Others

By Scott Richardson

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Crowdfunding -  Kickstarter vs. Indiegogo -  Kickstarter’s “All or nothing” policy

-  Increases chances you get all

-  Reward-based -  Creators -  Backers

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Renewals -  Chuck

-  Subway

-  Jericho -  40,000 peanuts

-  Star Trek -  First example

-  Roswell -  Tabasco sauce

-  Reaper -  Socks

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Revivals -  Family Guy took a 3-year “hiatus” -  Futurama (new channel)

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Redistribution -  Twin Peaks

-  Fire Walk with me

-  Serenity -  Based on Firefly

-  Arrested Development -  Netflix, new format

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Veronica  Mars   -  Record breaking funding -  Unorthodox release

-  tandem

-  “Poster Child” -  Warner Brothers -  What It Inspired

-  Wish I Was Here

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Future -  Inocente

-  First crowdfunded Oscar film

-  Portlandia spoof -  Sundance

-  10 percent

-  BlueRun Media -  First full crowdfunding services firm for the film industry

-  Veronica Mars could dictate future -  Financial outcome is something to look out for