case study presentation v2
TRANSCRIPT
Renewals, Revivals, & Redistrubtion
How the Crowdfunded ‘Veronica Mars’ Kickstarter Campaign Paves the Way for Others
By Scott Richardson
Crowdfunding - Kickstarter vs. Indiegogo - Kickstarter’s “All or nothing” policy
- Increases chances you get all
- Reward-based - Creators - Backers
Renewals - Chuck
- Subway
- Jericho - 40,000 peanuts
- Star Trek - First example
- Roswell - Tabasco sauce
- Reaper - Socks
Revivals - Family Guy took a 3-year “hiatus” - Futurama (new channel)
Redistribution - Twin Peaks
- Fire Walk with me
- Serenity - Based on Firefly
- Arrested Development - Netflix, new format
Veronica Mars - Record breaking funding - Unorthodox release
- tandem
- “Poster Child” - Warner Brothers - What It Inspired
- Wish I Was Here
Future - Inocente
- First crowdfunded Oscar film
- Portlandia spoof - Sundance
- 10 percent
- BlueRun Media - First full crowdfunding services firm for the film industry
- Veronica Mars could dictate future - Financial outcome is something to look out for