gbs presentation v2
TRANSCRIPT
GBS Social Business Audit
Team Connect
Introduction
What is GBS?
What “social” challenges does GBS face?
Why is a transformation to a social business
important?
What is GBS?
Group Business Software (GBS) is a global
software and service company.
Premier IBM Business Partner,
specialization lies in cloud technology.
Headquarters in NYC and Frankfurt.
Mission: “Reduce corporate IT spending by
enabling any Lotus application internally or
externally in a self-service fashion by 2014.”
What “social” challenges does
GBS face?
No social media strategy.
Only a handful of employees are involved in
social business practices.
Don’t use social media to its fullest
capability.
Unsure what type of content to post
externally.
Why is a transformation to a
social business important?
Increase business results while cutting
costs.
Efficiently share information and collaborate
on projects.
Remove time zone barriers.
General
How does GBS currently use social business tools?
Which environments does GBS currently use in its social business initiatives?
What are the top 5 business pressures facing GBS that are driving a desire to adopt social business technologies?
How would you categorize the use of social business at GBS?
What department(s) at GBS are focused on social business initiatives?
What are the strategic actions GBS is taking, or planning to take, to address the business pressures they identified?
What organizational capabilities does GBS have?
How do social media tools help GBS to become more nimble when reacting to their market?
How does GBS use social media tools to become more transparent with their partners, suppliers and/or customers?
How does GBS currently use
social business tools?
Information repository
Project management
External interaction
Public and private blogs
Which environments does
GBS currently use in its social
business initiatives?
Internal – getting employees involved
External – engaging customers
Top 5 Business Pressures
1. Achieve better business results
2. Leverage sharing and collaboration
3. Communicate across different time zones
4. Remain innovative
5. Stay competitive
How would you categorize the
use of social business at
GBS?
Medium level
No solid strategy
Fire hose approach
Not enough engagement
What departmentsat GBS are
focused on social business
initiatives?
Marketing
Product development
How does GBS plan to
address the business
pressures they identified?
Sametime Instant Messenger
IBM Connections
IBM Quickr
BleedYellow
GroupLive cloud computing
Lanyrd social conference directory
What organizational
capabilities does GBS have?
Portals/groups for different company areas
Employee profiles
Form teams to solve business problems
How do social media tools
help GBS to become more
nimble when reacting to their
market?
Synchronize all to post same message to
three main channels
Get feedback immediately
How does GBS use social
media tools to become more
transparent?
BleedYellow
Internal and external knowledge sharing
Blogs
Defines GBS as a leading technology
company
Facebook Photo App
Adds a personal connection
Social Media Marketing
On which social channels/platforms does
GBS currently have corporate profiles?
How active is GBS in the bloggersphere and
what topics are GBS bloggers engaged in?
On which social
channels/platforms does GBS
currently have corporate
profiles?
Promote events
Product updates
YouTube
Webinars
Product demos
Promotional videos
Promote products and services
Foursquare
Reward employees and customers
How active is GBS in the
bloggersphere and what
topics are GBS bloggers
engaged in?
Twelve internal and external active bloggers
External Topics
Lotus Connections
Events, products and services
Press releases/newsletters
Internal Topics
Processes
Collaboration efforts
New product information
Internal Collaboration
What encourages GBS employees to use
social business tools?
Which technology enablers does GBS
currently use, and how?
What steps does GBS take for to bringing a
response team together for a key business
threat?
What encourages GBS
employees to use social
business tools?
Which technology enablers
does GBS currently use, and
how?
Internal
IBM Lotus Connections
Share ideas
Ask questions
Locate and store information
IBM Quickr
Project management
External
BleedYellow
Engage with customers, prospects and
experts
What steps does GBS take
for to bringing a response
team together for a key
business threat?
Social Customer Relationship
Management
At what point in the customer on-boarding
phase (and how) does GBS leverage a
social business strategy?
Does GBS have online communities to
obtain feedback from prospects and
customers? If yes, how?
At what point in the customer
on-boarding phase (and how)
does GBS leverage a social
business strategy?
Leverages a business strategy immediately.
Accomplished through BleedYellow.
Allows customers to post personal
profiles, write blogs, share bookmarks and
create communities.
Does GBS have online
communities to obtain
feedback from prospects and
customers? If yes, how?
External YouTube, Facebook, Twitter and
blog pages.
Each have commenting features for
feedback.
Social Analytics
How often is the GBS brand mentioned in
social media?
What is the Klout score of @GBSKnows?
If and how does GBS measure ROI or
business metrics impacted by social
business software?
How often is the GBS brand
mentioned in social media?
GBS is mentioned in social media on a
weekly basis.
What is the Klout score of
@GBSKnows?
GBS's Klout score is 38.
Their top three influential topics are:
Video
Domino
YouTube
If and how does GBS
measure ROI or business
metrics impacted by social
business software?
No standardized process for measuring ROI
or business metrics.
Extremely inconsistent.