case study fullsix simplicime- english version
TRANSCRIPT
Stakes : . How to launch a new brand in a overcrowded market
. How to create a real time optimized ROI based campaign
Our Approach:
. Maximize the call to action by creating a shock to encourage the consumers to
release themselves from the influence of their operator
. Create a " masomobile " character showing the sacrifices consumers make to pay
their mobile subscription
. Maximize a multi-channel, flexible and consumer centered recruitment campaign
along with a real time optimization, based on results (creative synchronization)
Vision
A mobile simply has
to serve to phone
Mission
Save up on
everything except
the essentials to
offer to all the best
price to phone
Positionning
The alternative mobile phone operator which goes straight to
the point at the fair price
Experience
The transparency, the frugality and the common sense in a too
complex world, to bring you and your mobile together
Branded platform
Vision
A mobile simply has
to serve to phone
Mission
Save up on
everything except the
essentials to offer to
all the best price to
phone
Positioning
The alternative mobile phone operator which goes straight to the point at the fair price
Experience
The transparency, the frugality and the common sense in a too complex world,
to bring you and your mobile together
“Plus c’est simple,
moins c’est cher”
SIGNATURE
Branded platform
TV Commercials
Prints
Emailing and web banners
Website
Results
Business performance:
. Doubling of the customer base in 10 months
. Acquisition costs decreasing by 42%
. Systematic overrunning of volume and costs objectives
Brand performance:
. Reputation increased by 15 pts in less than 6 months
. Strong brand and promise assimilation
. Strategic Brand & Marketing Consulting
. Digital Strategy
. Integrated Advertising
. @lternative TV, Digital Advertising & Media
. Social Marketing, Content & Events
. Performance Based Media - Acquisition
. eCommerce
. Relationship Marketing
. Websites, Platforms & Applications
. Mobile & Shopper Marketing
. Consumer Research
. Analytics, Data & Performance
. Conversation Tracking & Analysis