case iii social media up&up presentation
TRANSCRIPT
Where Should I Post This?
#hashtag
‣ #hashtag
‣ #data
‣ #whatwhenwhere
‣ #riseandgrind
‣ #resources
Today’s Agenda
When it comes to #data… …you can excel.
#data
90% of all data is right 50% of the time.
#data
69% of pageviews will be
owed to video by 2017
#data
Generation Z
#data
80% of students will watch a
video from a college during their search
44% will watch a video
of current students during their search
66% say social media
conversations impacted their college choice
#data
top 3 channels prospective students use to research schools
#data
Millennials
#data
82% of the 18-29 age group
are on Facebook, which has
remained constant over the
past 3 years.
55% are on Instagram,
which is the fastest
growing channel.
32% of the demographic is
on Twitter - identical to the
percentage in 2012.
LinkedIn is the least
popular social channel,
with only 22% active on
the channel.
#data
Generation X
#data
79% of Gen X is on Facebook.
No other channel has more than 40% of Gen X.
Best Practices#whatwhenwhere
#whatwhenwhere
2-6% organic reach
10-30% organic reach
#whatwhenwhere
#protip: You can grow reach by keeping people in the know. The more likes and shares you get early, the better your chances to grow organic reach.
#whatwhenwhere
2-3 times per day
5+ times per day,
repeat stories at different times on
multiple days
1-2 times per day
#whatwhenwhere
Best Practices
#whatwhenwhere
#whatwhenwhere
‣Utilize Facebook’s default
when posting links can
double clicks
‣Keep posts short
‣ Invest in video tomorrow
#whatwhenwhere
9:45 AM 100%iPad
#whatwhenwhere9:45 AM 100%iPad
‣ It’s not me, It’s you
‣Keep it concise
‣Use compelling photos
#whatwhenwhere
#whatwhenwhere
‣ Photos boost retweets by 35%
‣ Videos boost retweets by 28%
‣ Personality connects with
your audience
#whatwhenwhere
#whatwhenwhere
‣Give glimpses of student life
that are unique to your school
#whatwhenwhere
#whatwhenwhere
‣Photo quality is key
‣ #hashtags
#important
#butdontgetcrazy
‣ filters boost views
and likes
#riseandgrind
#riseandgrind
You don’t have months to work on this.
#riseandgrind
Your competition is already working on their next
channel or making a current one better.
#riseandgrind
So let’s get started.
#riseandgrind
‣ 5-10 minute social media audit
‣ 5-10 minute persona build
‣ 20-30 minutes to work on your content strategy for a
new or current social channel
#riseandgrind
‣What content do you wish you could produce?
‣Who is killing it at your school? What are they doing great?
‣What are your competitors doing that you wish you could do?
‣ Is there an age group you feel you could engage better?
‣Could you cross-promote a struggling channel on a popular
channel to build more engagement?
#riseandgrind
#riseandgrind
#riseandgrind
Show and tell.
#resources
#resources
#resources
‣ http://www.upandup.agency/2021
‣ http://www.upandup.agency/whitepaper/higher-ed-social-media-
report
‣ http://sproutsocial.com/insights/social-media-in-higher-education/
‣ http://www.pewinternet.org/2015/10/08/social-networking-
usage-2005-2015/
‣ http://j.mp/casesocial
#resources
Colleen Bourdeau
@c_bourdeau
Matt McFadden
@mattmcfadden
@upandupagency