Download - Case III Social Media Up&Up Presentation
![Page 1: Case III Social Media Up&Up Presentation](https://reader031.vdocuments.site/reader031/viewer/2022022203/5877d38d1a28abaa6c8b4a67/html5/thumbnails/1.jpg)
Where Should I Post This?
![Page 2: Case III Social Media Up&Up Presentation](https://reader031.vdocuments.site/reader031/viewer/2022022203/5877d38d1a28abaa6c8b4a67/html5/thumbnails/2.jpg)
#hashtag
![Page 3: Case III Social Media Up&Up Presentation](https://reader031.vdocuments.site/reader031/viewer/2022022203/5877d38d1a28abaa6c8b4a67/html5/thumbnails/3.jpg)
‣ #hashtag
‣ #data
‣ #whatwhenwhere
‣ #riseandgrind
‣ #resources
Today’s Agenda
![Page 4: Case III Social Media Up&Up Presentation](https://reader031.vdocuments.site/reader031/viewer/2022022203/5877d38d1a28abaa6c8b4a67/html5/thumbnails/4.jpg)
When it comes to #data… …you can excel.
![Page 5: Case III Social Media Up&Up Presentation](https://reader031.vdocuments.site/reader031/viewer/2022022203/5877d38d1a28abaa6c8b4a67/html5/thumbnails/5.jpg)
#data
90% of all data is right 50% of the time.
![Page 6: Case III Social Media Up&Up Presentation](https://reader031.vdocuments.site/reader031/viewer/2022022203/5877d38d1a28abaa6c8b4a67/html5/thumbnails/6.jpg)
#data
69% of pageviews will be
owed to video by 2017
![Page 7: Case III Social Media Up&Up Presentation](https://reader031.vdocuments.site/reader031/viewer/2022022203/5877d38d1a28abaa6c8b4a67/html5/thumbnails/7.jpg)
#data
Generation Z
![Page 8: Case III Social Media Up&Up Presentation](https://reader031.vdocuments.site/reader031/viewer/2022022203/5877d38d1a28abaa6c8b4a67/html5/thumbnails/8.jpg)
#data
80% of students will watch a
video from a college during their search
44% will watch a video
of current students during their search
66% say social media
conversations impacted their college choice
![Page 9: Case III Social Media Up&Up Presentation](https://reader031.vdocuments.site/reader031/viewer/2022022203/5877d38d1a28abaa6c8b4a67/html5/thumbnails/9.jpg)
#data
top 3 channels prospective students use to research schools
![Page 10: Case III Social Media Up&Up Presentation](https://reader031.vdocuments.site/reader031/viewer/2022022203/5877d38d1a28abaa6c8b4a67/html5/thumbnails/10.jpg)
#data
Millennials
![Page 11: Case III Social Media Up&Up Presentation](https://reader031.vdocuments.site/reader031/viewer/2022022203/5877d38d1a28abaa6c8b4a67/html5/thumbnails/11.jpg)
#data
82% of the 18-29 age group
are on Facebook, which has
remained constant over the
past 3 years.
55% are on Instagram,
which is the fastest
growing channel.
32% of the demographic is
on Twitter - identical to the
percentage in 2012.
LinkedIn is the least
popular social channel,
with only 22% active on
the channel.
![Page 12: Case III Social Media Up&Up Presentation](https://reader031.vdocuments.site/reader031/viewer/2022022203/5877d38d1a28abaa6c8b4a67/html5/thumbnails/12.jpg)
#data
Generation X
![Page 13: Case III Social Media Up&Up Presentation](https://reader031.vdocuments.site/reader031/viewer/2022022203/5877d38d1a28abaa6c8b4a67/html5/thumbnails/13.jpg)
#data
79% of Gen X is on Facebook.
No other channel has more than 40% of Gen X.
![Page 14: Case III Social Media Up&Up Presentation](https://reader031.vdocuments.site/reader031/viewer/2022022203/5877d38d1a28abaa6c8b4a67/html5/thumbnails/14.jpg)
Best Practices#whatwhenwhere
![Page 15: Case III Social Media Up&Up Presentation](https://reader031.vdocuments.site/reader031/viewer/2022022203/5877d38d1a28abaa6c8b4a67/html5/thumbnails/15.jpg)
#whatwhenwhere
2-6% organic reach
10-30% organic reach
![Page 16: Case III Social Media Up&Up Presentation](https://reader031.vdocuments.site/reader031/viewer/2022022203/5877d38d1a28abaa6c8b4a67/html5/thumbnails/16.jpg)
#whatwhenwhere
#protip: You can grow reach by keeping people in the know. The more likes and shares you get early, the better your chances to grow organic reach.
![Page 17: Case III Social Media Up&Up Presentation](https://reader031.vdocuments.site/reader031/viewer/2022022203/5877d38d1a28abaa6c8b4a67/html5/thumbnails/17.jpg)
#whatwhenwhere
2-3 times per day
5+ times per day,
repeat stories at different times on
multiple days
1-2 times per day
![Page 18: Case III Social Media Up&Up Presentation](https://reader031.vdocuments.site/reader031/viewer/2022022203/5877d38d1a28abaa6c8b4a67/html5/thumbnails/18.jpg)
#whatwhenwhere
Best Practices
![Page 19: Case III Social Media Up&Up Presentation](https://reader031.vdocuments.site/reader031/viewer/2022022203/5877d38d1a28abaa6c8b4a67/html5/thumbnails/19.jpg)
#whatwhenwhere
![Page 20: Case III Social Media Up&Up Presentation](https://reader031.vdocuments.site/reader031/viewer/2022022203/5877d38d1a28abaa6c8b4a67/html5/thumbnails/20.jpg)
#whatwhenwhere
‣Utilize Facebook’s default
when posting links can
double clicks
‣Keep posts short
‣ Invest in video tomorrow
![Page 21: Case III Social Media Up&Up Presentation](https://reader031.vdocuments.site/reader031/viewer/2022022203/5877d38d1a28abaa6c8b4a67/html5/thumbnails/21.jpg)
#whatwhenwhere
9:45 AM 100%iPad
![Page 22: Case III Social Media Up&Up Presentation](https://reader031.vdocuments.site/reader031/viewer/2022022203/5877d38d1a28abaa6c8b4a67/html5/thumbnails/22.jpg)
#whatwhenwhere9:45 AM 100%iPad
‣ It’s not me, It’s you
‣Keep it concise
‣Use compelling photos
![Page 23: Case III Social Media Up&Up Presentation](https://reader031.vdocuments.site/reader031/viewer/2022022203/5877d38d1a28abaa6c8b4a67/html5/thumbnails/23.jpg)
#whatwhenwhere
![Page 24: Case III Social Media Up&Up Presentation](https://reader031.vdocuments.site/reader031/viewer/2022022203/5877d38d1a28abaa6c8b4a67/html5/thumbnails/24.jpg)
#whatwhenwhere
‣ Photos boost retweets by 35%
‣ Videos boost retweets by 28%
‣ Personality connects with
your audience
![Page 25: Case III Social Media Up&Up Presentation](https://reader031.vdocuments.site/reader031/viewer/2022022203/5877d38d1a28abaa6c8b4a67/html5/thumbnails/25.jpg)
#whatwhenwhere
![Page 26: Case III Social Media Up&Up Presentation](https://reader031.vdocuments.site/reader031/viewer/2022022203/5877d38d1a28abaa6c8b4a67/html5/thumbnails/26.jpg)
#whatwhenwhere
‣Give glimpses of student life
that are unique to your school
![Page 27: Case III Social Media Up&Up Presentation](https://reader031.vdocuments.site/reader031/viewer/2022022203/5877d38d1a28abaa6c8b4a67/html5/thumbnails/27.jpg)
#whatwhenwhere
![Page 28: Case III Social Media Up&Up Presentation](https://reader031.vdocuments.site/reader031/viewer/2022022203/5877d38d1a28abaa6c8b4a67/html5/thumbnails/28.jpg)
#whatwhenwhere
‣Photo quality is key
‣ #hashtags
#important
#butdontgetcrazy
‣ filters boost views
and likes
![Page 29: Case III Social Media Up&Up Presentation](https://reader031.vdocuments.site/reader031/viewer/2022022203/5877d38d1a28abaa6c8b4a67/html5/thumbnails/29.jpg)
#riseandgrind
![Page 30: Case III Social Media Up&Up Presentation](https://reader031.vdocuments.site/reader031/viewer/2022022203/5877d38d1a28abaa6c8b4a67/html5/thumbnails/30.jpg)
#riseandgrind
You don’t have months to work on this.
![Page 31: Case III Social Media Up&Up Presentation](https://reader031.vdocuments.site/reader031/viewer/2022022203/5877d38d1a28abaa6c8b4a67/html5/thumbnails/31.jpg)
#riseandgrind
Your competition is already working on their next
channel or making a current one better.
![Page 32: Case III Social Media Up&Up Presentation](https://reader031.vdocuments.site/reader031/viewer/2022022203/5877d38d1a28abaa6c8b4a67/html5/thumbnails/32.jpg)
#riseandgrind
So let’s get started.
![Page 33: Case III Social Media Up&Up Presentation](https://reader031.vdocuments.site/reader031/viewer/2022022203/5877d38d1a28abaa6c8b4a67/html5/thumbnails/33.jpg)
#riseandgrind
‣ 5-10 minute social media audit
‣ 5-10 minute persona build
‣ 20-30 minutes to work on your content strategy for a
new or current social channel
![Page 34: Case III Social Media Up&Up Presentation](https://reader031.vdocuments.site/reader031/viewer/2022022203/5877d38d1a28abaa6c8b4a67/html5/thumbnails/34.jpg)
#riseandgrind
‣What content do you wish you could produce?
‣Who is killing it at your school? What are they doing great?
‣What are your competitors doing that you wish you could do?
‣ Is there an age group you feel you could engage better?
‣Could you cross-promote a struggling channel on a popular
channel to build more engagement?
![Page 35: Case III Social Media Up&Up Presentation](https://reader031.vdocuments.site/reader031/viewer/2022022203/5877d38d1a28abaa6c8b4a67/html5/thumbnails/35.jpg)
#riseandgrind
![Page 36: Case III Social Media Up&Up Presentation](https://reader031.vdocuments.site/reader031/viewer/2022022203/5877d38d1a28abaa6c8b4a67/html5/thumbnails/36.jpg)
#riseandgrind
![Page 37: Case III Social Media Up&Up Presentation](https://reader031.vdocuments.site/reader031/viewer/2022022203/5877d38d1a28abaa6c8b4a67/html5/thumbnails/37.jpg)
#riseandgrind
Show and tell.
![Page 38: Case III Social Media Up&Up Presentation](https://reader031.vdocuments.site/reader031/viewer/2022022203/5877d38d1a28abaa6c8b4a67/html5/thumbnails/38.jpg)
#resources
![Page 39: Case III Social Media Up&Up Presentation](https://reader031.vdocuments.site/reader031/viewer/2022022203/5877d38d1a28abaa6c8b4a67/html5/thumbnails/39.jpg)
#resources
![Page 40: Case III Social Media Up&Up Presentation](https://reader031.vdocuments.site/reader031/viewer/2022022203/5877d38d1a28abaa6c8b4a67/html5/thumbnails/40.jpg)
#resources
‣ http://www.upandup.agency/2021
‣ http://www.upandup.agency/whitepaper/higher-ed-social-media-
report
‣ http://sproutsocial.com/insights/social-media-in-higher-education/
‣ http://www.pewinternet.org/2015/10/08/social-networking-
usage-2005-2015/
‣ http://j.mp/casesocial
![Page 41: Case III Social Media Up&Up Presentation](https://reader031.vdocuments.site/reader031/viewer/2022022203/5877d38d1a28abaa6c8b4a67/html5/thumbnails/41.jpg)
#resources
Colleen Bourdeau
@c_bourdeau
Matt McFadden
@mattmcfadden
@upandupagency