Career Development in the Tourism IndustryMs. Fe Abling YuVice President for InboundPhilippine Travel Agencies AssociationOctober 12, 2012

BORACAY

PALAWAN

BOHOL

VIGAN

ALBAY

CEBU

BACOLOD

Philippines

• 17 Regions• 80 Provinces• 140 Cities• 1,494 Municipalities• 42,027 Barangays• Population of 92,337,852 (NSO, 2010)

PHILIPPINES…in the scheme of things

Global Traffic: 2.8 Billion

Philippine Traffic: 52.07M (2011)

Aircraft Movement: 501,117 (2011)

*Data from NSCB and IATA

TOURIST ARRIVALS

3.92M 2011

2.14M 2012 Jan-July

Target 2016: 10M

*Data from DOT

ACCOMMODATIONS STATISTICS

15,030 additional rooms

212 new accommodation establishments to open

*Data from DOT

Hong Kong

1,104

54.9M(Chek Lap Kok)

$ 32.6B

41.9M

Singapore

581.5

46.5M(Changi)

$ 22.2B

13.2M

Land Area(sq km)

Passenger Traffic 2011

(International)

Gross Tourist

Receipts 2011

Tourist Arrivals

2011

Philippines

300,000Luzon:

105,000

15.67M(NAIA)

$ 2.99B

3.92M

ParadigmBuilding

Intuitive Laws, Regulations &

Policies

Infrastructure Development and Roadmap

Integrated Management

System

Enabling Technology

Tourism Development

Skilled & Motivated Workforce

Skilled and Motivated Workforce

From Presidential Communication Development and Strategic Planning Office Tourism Briefer

Employment Opportunities

Tourism Share in Philippine Employment

Employment (Mil) 2010 2011 2012 2013 2014 2015 2016

National 36.1 36.6 37.4 38.1 38.9 39.6 40.4 Tourism:

Low Scenario 3.7 3.8 4.4 4.7 5.1 5.5 5.9

% Share 10.25% 10.3% 11.89

%12.45%

13.08%

13.76%

14.50%

High Scenario 3.7 4.1 4,.4 4.8 5.3 5.8 6.5

% Share 10.25%

11.43%

12.00%

12.69%

13.66%

14.75%

16.00%

Incremental % Employment

- 0.06% 0.11% 0.24% 0.58% 0.99% 1.5%

2010 2011 2012 2016 Low 2016 High02468

* According to the NTDP

Tourism Share in Philippine GDP

GDP (Billion) 2010 2011 2012 2013 2014 2015 2016

National 9,004 9,635 10,329

11,023

11,717

12,411

13,105

Tourism:

Low Scenario 518 570 610 653 700 751 806

% Share 5.8% 5.9% 5.9% 5.9% 5.9% 6.0% 6.2%

High Scenario 519 583 615 655 724 803 893

% Share 5.8% 6.1% 6.0% 6.0% 6.2% 6.5% 6.8%

2010 2011 2012 2016 Low 2016 High

0

500

1000

* According to the NTDP

Graduates

2009 % 2010 % 2011

Philippines

Tertiary Education

425,171

1.51 431,592

1.3 437,197

* Data from NSO

Growth of 4.2% per year (1980–2020) to 3.3% (2010–

2030)

* Data from UNWTO Highlights 2012

* Data from UNWTO Highlights 2012

Characteristics that should be embodied•Culture of Tourism

▫Making every town, city, or province tourist worthy

▫What benefits the tourists, will benefit the community as well

▫Where tourism exists, poverty retreats

Employment Mismatch1.There are a lot of requirements for

employment for tourism, how come we are not getting our fair share of applicants?

2.Are the skill sets – hard and soft, in existence for those who want to be hired?

3.Are those looking for jobs willing to be entrepreneurs?

Thank you!