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Blue Yonder: Innovation in InsightWe discover the fresh, clear insight needed to ignite, develop and deliver leading brands to market.

We love creating game changing innovation; be it our clients’ or our own.

A quality and attention to

detail only possible after 20

years product testing with

the worlds more famous

technical teams

We get the stakeholder

and supply chain

challenge.

This helps us create

work that impacts

We blend qual,

quant, data

science and video

production capabilities

to get the right story

We’re an

extension of the

team


Ignite Develop Deliver

Innovation in InsightWe deliver end to end, world class research to teams globally across three core phases of product development…

20+years

21countries

14languages

40+categories

1 000, 000+consumers

Blue Yonder: Innovation in Insight


Blue Yonder: Innovation in Insight


How we do itWe’re a full service agency. Qual. Quant. Data Science. Innovation. Content Creation. We’ve worked in over 40

categories, across 21 countries, 5 continents, and in 14 languages. Here’s a sense of how we do it…

Instant, Dynamic, Digital

Interactive data dashboards

Harnessing the power of your data

Innovative, Realistic, Safe Space

Full Category Content

Meeting the shopper needs of R&D, Brand,

Category and Marketing teams

Sensory, Descriptive, ExploratoryBuilt to ISO Standards

Combine sensory data with close

observation and consumer language

Understand your need Develop your solution Innovate together

Smart, Robust, KnowledgeExpert analysis to discover insightUsing advanced statistical methods to deepdive into data


Click, Capture, LearnNew metric to explore the complex,

emotive, consumer landscapeNew approach for a new era of insight

(more details availble in full deck - just ask!)

Creative, Visual, StorytellingBringing your research to life through creative stories4K clarity for stakeholder standard

Outstanding storytellingWe bring research to life, enriching it through storytelling, delivering compelling, high impact, insightful, videos to stakeholders to

gain buy in. From concept optimisation through early prototype usage and at shelf behaviour to final TVC output, our in house

video editing delivers captivating, natural testimonials. Here’s a sense of how we do it…

We only use 4K

Cameras

12 Port

Live vision

mixing

Multi angle

4K video

capture

Live Dash access to

Video Diary platform

High Definition,

secondary audio

capture

Unrestricted

viewing access to

all consumer areas


What we do

Brand Pack Formulation Category

All brands are different.

Your brand is not the same.

No one size fits all models here.Our Oracle data science team starts by understanding your category and your brand growth drivers, before creating a tailored growth path.

What does the purchase journey look like? Where on the journeyshould your team focus to unlock most revenue, and with whichsegment?

Which aspects of the brand position are most compelling and revenue generating? What is the consumer engagement modelwith the highest ROI? Which other categories could be a source ofgrowth?

We’re not interested in tracking performance. Once we’ve understood your brand on it’s own terms we’ll select the right metricsto predict and drive performance, whether or not that requires primary research.

As a minimum, a pack must be functional. To progress, it must be ergonomic and intuitive. To be perfect, it must delight.

We make packs perfect on a technical level for every touchpoint. Our work can be found in the hands of billions ofconsumers worldwide.

Every product has aformulation - the way it feels, tastes or smells.

We decode formulations to make sure your products deliver to brand and consumer needs.

For 20 years, we’ve helped over 100 brands across 40 sectors perfect their formulations: what is your consumer driven solution for formulationtesting?

Categories change. All the time.

There are new consumer needs, new products, new information, new buyers and new storeguidelines.

We understand this, and we grow categories – over 40 of them, across channels.

Through shopper and SKU understanding, fixture and POS optimisation in store and online, we increase penetration and incremental purchase and build buyer relationships


What we do

Brands need the right claims to sell their products – we’re behind some of the mostfamous.

We generate that right claim, make it compelling andsubstantiate it – globally, ensuring claims withstand legal contest.

Claims need bringing to life with demonstrations of the technology, the science or the benefit.

We bring them to life, delivering a reason to believe! We create, build, design and film demos for over 60 brands in 15 countries.

We understand shoppers –what makes them tick, when, where and why. Weunderstand that the shopper journey begins in home and extends beyond the shelf: purchase triggers, barriers, pricing, at shelf impact…

We understand shoppers wherever they are, at whatever stage in the shopper journey they are at.

To help us, we built Shopper:Lab™. Co-created with global giants, it helps us to understand shoppers even more, which helps us drive sales - even more.

Claims


Demos Shopper

Eco Systems


r

Blue Yonder, Core TeamA modern agency is more than an agency.

Our core team forms a hub from which we coordinate the network.

o

ti

RichardMD

Kate Research Director

MarkOperations

Lead

JonathanCIO

Jordan

Creative

Lead Mike

Data Science

Lead

Hannah Research Director

& Client Lead


Our current global ecosystem looks like this...

Germany

Technical researchers.15+ years workingwith globalgiants

Core Technical supplier toglobal giants for 7+ years

Core Technical supplier to

global giants for 5+

years

Product Test experts: trusted partner of Blue

Yonder for 11 years

Fieldwork specialistsworkingwith Blue Yonder on leading

brandsfor 3 years

Fieldwork specialistsworkingwith Blue Yonder on leading

brandsfor 3 years

France

Sweden LatAm SEA

India

Creative &

Design

Logistics Specialists Tech

Couriers

Product suppliers

Graphic designers

Visualisers

Animators

Production companies Chauffeurs

Translators

Digital platform

developers

App

designers

and builders

Research: Core Regions

High quality

sample

providers

USA


Specifics of partners available upon signing of contract

Technicians

Blue Yonder is an ecosystem of partners

2019 & Beyond

Creative anddesign

Creative and

design

Visualisers

Graphic Designers

LeeProduction Company

2D/3D/CGI Animation

Marketing Agency

3D Modelling andprinting

PHD Students

VR Creators

Consumer psychologists

Eye tracking

UX

EstablishCIC Formulation chemists

Fragrance Houses

Sensory/FoodScientists

Eye tracking

UX

Database Developers

Digital Platform Supplier

WebsiteDevelopers

Office Designers

Commercial printers

Label Manufacturer

Electroplaters/debranders

University of Leeds

Phoenix DanceTheatre

Gym Equipment Rental

Ambulance technicians:

advanced first aiders

Research

Fieldwork

Tech

Tech

Product

Product

Specialists

Specialists

Consumer

Recruiters

In Leeds alone...


Audio-visual Research

FacilitiesResearch

TeamData Science Innovation

TeamMedia Team

Our ecosystem partnership in action

Initiated collaboration with Leeds University

to accommodate lab space for

automated consumer formulation

selection.

Led a project that brought external tech to

internal ways of working, reversing the technique

of replicating cattery behaviour in a consumer

environment, to replicating consumer behaviour in

a cattery environment.

Delivered all elements and personnel required

for city centre pop up shop within 2 week

timescale.

Established digital partners to streamline Big

Data, ensuring results were relevant, actionable

and insightful.

For more case studies and POVs, please get in touch


Global Digital Solutions


3D Digital Discovery Dash –

Online Community

Global Digital Solutions: Data Collection


‘Anywhere we need

to understand a

moment, in the

moment’

‘Blue Yonder didn’t just

open the doors with 3D,

they blew it off its hinges’

‘Because sometimes

what consumers say

they do, isn’t what they

really do’

‘Blue Yonder

changed the game.

They are truly

innovators’

In the past 2 years alone, we have delivered digital solutions across 5 continents for over 25 clients, speaking with thousands of

consumers digitally

Introducing ClickScapewith patent pending technology - the first device that can truly target and measure in the moment consumerresponse

A button worn as a badge that records 2 binary measures of data at the exact moment itoccurs

More details available in full deck - just ask!

Impact Video Diary App Holistically Digital

Our 3D Digital Discovery Dashboard is an innovative global platform and passionate research team delivering:• Compelling qualitative

solutions• Engaging, interactive,

collaborative and bespoke tools

• Video diary capacity• Live translation

Leading the way in consumer observation, our bespoke consumer video diary gets to the heart of consumer behaviour no matter where they are, giving us unprecedented access to every consumer touchpoints

Researcher analysis ensures that the 40% of insight which is silent is explored

We usedigital techniquesholistically, and have developed innovative solutions to add value across methodologies…

• Digital recruitment:Global online panels

• Digital insight capture: online surveys, video verbatim in quant questionnaires, shopper mock ups, VR, eye tracking, recorded

livestream interviews

Global Digital Solutions: Data Delivery


Secure Web Space 4K Video Edits Live Dash Oracle

‘Everything in one, secure,

digital space – invaluable’

‘Telling a story through

video made sure we did

what we should do, not

just what we could do’

‘We made the decisions

we needed to make -

instantly’

‘It’s living data. Hard facts,

beautifully delivered’.

Everyone loves a story; they are part and parcel of everyday life – news stories, films, a chatover coffee – the things people remember most in life are because somebody told a story.

We use 4K video footage and HD home video footage to tell immersive stories, bringingthe research to life todeliver stakeholder

buy in.

There is no longer a wait for winning data. Live Dashenables immediate access to data based insight.

The sequence is seamless, from understanding needs, designing the dashboard to displaying the insight in a clear stakeholder ready manner – it drives fast decisions.

Live dash allows flexibility, bespoke presentation and ‘on the fly’ in-depth analysis, providing a clear, intuitive and uninterrupted flow of knowledge to be injected into business.

Our expert statistical team

use digital methodologies

to tell the story of data,

working closely with our in

house media team to

create digitised, animated

charts, to dynamically

deliver data.

Log into our secure,encrypted webspace to view documents live.

The personalised spacedelivers an immediately accessible, ata glance overview ofproject progress from anywhere in the world.

Global Digital Solutions: Live & 3D Digital Dash

3D Digital Dash

Live Dash


Entrepreneurial Ways of Working


How we work to drive speed, quality & cost advantage to clients

Increase quality

Experiment wisely

Collaborate

Empower team

Build trust

Drive positive change

Entrepreneurial Mind Set

Blue Yonder Scale = fast and agile

Speed

Capacity

Fast access to local eco-system for ad-hoc

requirements

Capability

A century of combined Director level experience delivering insight at the

highest level

Discover and bring to

life world class insight

We work collaboratively with your teams to drive Speed, Capacity & Capability


Responsive Senior Quality Innovate Collaborate Improve

World Class Client Service

If you have to ask for something, we could have done better

The right expert on the right project

We do not sacrifice quality

Find new ways to meet clientneeds

Experiment to empower and accelerate the journey

How can we dowhat we do, better?

Pre-emptive touchpoints and work to 60 minute responsetime

Senior presence at all project briefings and in every email

3 layers of senior led quality control:pre-test, during fieldwork and at submission

Make theimpossible possible to change the game

Working together so stakeholders makethe right decisionsfaster

Constant measures of internal KPIs and competitor feedback

Promise

Mindset

Behaviour

Blue Yonder are proud and privileged to have been valuable partners of leading

global giants for over 20 years


We create ‘one team’Through true collaboration with R&D & CTI teams, w’e’re bridging the gap.

R&D/ Marketing


Need

Solutions Expertise

Speed

Capacity

Capability

Insight

Insight teams

Blue

Yonder

Claims Validation

Claims Creation

Claims

Creatio

n

The ‘one team’mentality

Average R&D Lifecycle: 8 - 12 Months

One Team - keep it simple: Weeks, not months

For example, driving efficiencies in product testing.

Concept Design

Exploration Understanding

Qual Quant

Technical Qual

Product Test

Investment


High

Resource intensive

Multi-agency

Investment

Lower

Less resource

One team focused

Pull in local

ecosystem

when needed

Constantly assess

knowledge gapsRun great research

Discover unmet

consumer needsBring to life

Why Blue Yonder?


Access the ecosystem here & abroad

Digital & entrepreneurial

Trusted by leading global brand partners for 20+ years

Work to global best practice

Listened to over 1,000,000 consumers about 70+ brands and products

Passionate, flexible, innovative researchers

Director level led project management

10,000+ completed projects for global giants

Committed to world class client service

C

Preferred supplier:


Capabilities


We’d love to talk:

Tel: 01132044024

Email: [email protected]

capabilities - directory.esomar.org › data › moreinfo › 4843 › ... · using advanced...

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