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Q&Q Research Insights Pvt. LtdCredentials

Who are we?

Q&Q Research Insights Pvt. Ltd | Credential Deck | 777

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Mission Statement:

Industry Market Research

Founded 4th

July 2004

Founder(s) Ashit Mallick

Managing Director Priyanka Mallick

Headquarters Mumbai, India

Area served All India

30+ countries worldwide

Services - Full Service Market

Research

- Fieldwork and Data

Management Support

"QUESTION CONVENTIONS; OBSERVE KEENLY;

EMPOWER CUSTOMERS ANDCATALYZE THEIR GROWTH STORY.

INSIGHT IS EVERYWHERE”

Customer Commitment

Quality Integrity SynergyRespect for

PeoplePersonal

Accountability

We consider that the commitment towards meeting

customer’s expectations and

passionately working on it are

the core of customer service excellence

We strongly believe that there is nothing sans quality – a

mantra which has resulted in

retention of clients year on year.

We consider integrity as one of

the key foundations of partnership. We

never shy away from showing a ‘not

so rosy’ research finding to our clients

We strive to make 2 + 2 = 5. We

consider Synergy as the goal and

believe that achieving it is

critical to success

We put in a lot of efforts in

nurturing the talent to not only make them good professionals but

also better human being.

We are personally accountable for

delivering on our commitments. It starts with the

promise of taking complete

responsibility of our actions.

DELHI3rd Floor, Sant Nagar, East of Kailash, New Delhi 100065

KOLKATA 73C/2, Topasia Road, Near Bajaj Service CentreKolkata 700046

MUMBAI Head Office

Plot -138, Ground Floor Sector -28 , Vashi

Navi Mumbai -400705 HYDERABAD Narmada ApartmentsFlat No.105, MC No. 3RT 415House No. -7-1-621/321 & 322Sanjeev Reddy Nagar, Hyderabad -600038

Nasik

Kolhapur

Nagpur

Indore

Surat

Jaipur

BhopalBaroda

Rajkot

Allahabad

Dehradun

Chandigarh

Chennai

Kochi

Our Presence


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BANGALORE14, 1st A Main, 1st FloorBTS Main RoadWilson Garden

Bhubaneswar

Lucknow

With headquarters in Mumbai, India , we have 4 regional offices at Delhi (North), Kolkata (East), Mumbai

(West) and Hyderabad (South) to have a pan India presence.

In addition we have 16 field offices give us leverage of reach and ability to execute projects even in remote

locations.

Q&Q is an exclusive member representing India on the IRIS (International Research Institutes) Network.

Q&Q has capacity and bandwidth to undertake research in multiple countries.

AMERICASUSA, Canada, Chile, Bolivia, Peru, Mexico, Columbia, Panama

EUROPEUK, Austria, Bulgaria, Finland, Hungary, Italy, Greece, Germany, France, Ukraine, Switzerland

ASIAChina, Japan, Indonesia, South Korea, Malaysia, Taiwan

AFRICAEgypt AUSTRALIA

Sector Expertise


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Fast moving consumer products

• Nutritional drinks

• Probiotic drinks

• Pre-mixed drinks

• Confectionery

• Pickles and Condiments

• Bread/cake/biscuits

• Skin care

• Hair Colour

• Toiletries

• Paint

• Laundry products

• Flooring materials

• Mattress

• Edible Oil

• Music Applications

• Sanitary Napkins

• Diapers

• Tea/Coffee

Durables /electronics• Mobile Phone• Mixer Grinders• Music systems• Home cleaning

systems

Agriculture and Animal Health• Pesticides• Nutrition• Seeds• Farm equipment• Irrigation• Weather• Farming applications• Vaccines• Animal Feed• Diseases/Pests

Industrial products/Chemicals

• Waterproofing materials

• Hair colors

• Food packaging

• Building materials

• Asbestos roofs

Media

• TV and Radio

• Internet

• Outdoor

Government

• Election campaign

• Election pre-assessment

• Unique ID (Aadhar)

Pharmaceuticals

• Chronic diseases

• OTCs

• Rx

• Packaging

• Medical equipment

• Sales channels

• Vaccines

Finance

• Credit card

• Health Insurance

• Life insurance

• Rural Banking

• Non-banking finance institutions

Social

• Livelihood for rural women

• Hygiene

• Water pollution

• HIV/Aids

Automotive

• Car

• Spare parts

• Lubricants

• Automobile showrooms

• Tractors

• 2-wheelers

Retail• Lighting shop• Coffee shop• Acoustics shop• IT/electronic store• Mobile stores• Supermarket• Convenience store• Tire Dealership

Q&Q Research Insights Pvt Ltd | Credential Deck | 777

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Ty

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Ty

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Res

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Met

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• Usage and Attitude Studies• Branding and Brand Equity

Studies• Brand Usage Tracking across

the entire season• Farmer Panel Studies • Pesticide Usage Estimation

Studies• C-sat Studies • Pricing studies• Communication and

Positioning concept test • Farmer Profiling Studies• Post Launch – 360 evaluation of

the Brand • Dealer penetration and

Satisfaction studies• Value chain analysis

• Growers of various Crops

• Retailers and Distributors

• Field force

• Industry Experts

• Key opinion leader

• Vets

• Focus Group Discussion

• In-depth Interviews

• Farmer Panels

• Face to Face Interviews

• Common location testing

Cereal crops PulsesCash crops Vegetables Fruit Crops

Our Offerings In Agriculture C

rop

Ex

per

ien

ce

Our Engagement Models


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STRATEGICENGAGEMENT MODELS

FULL SERVICE –END TO END RESEARCH

FIELDWORK ONLY (in India)

INTERNATIONAL PARTNERS

Model Description We offer full service consultancy -• Discussion of the project brief• Designing the research tools• Training and data collection• Analysis• Report Delivery• Post delivery supportThis model can accommodate variety of projects and we work very closely with the client team at every stage of the research.

In this model Q&Q functions as the fieldwork arm for International MR agencies who do not have a field presence in India.We offer expertise on questionnaire design, keeping Indian nuisances in mind. • QNR translations• Data collection from field• Data delivery in the desired

format - Excel, ASCII, SPSS, online etc.

Q&Q via its strategic alliance with IRIS network, has the capacity to work in 30+ countries. We act –• As the SPOC for multi-country

studies• Coordinate between countries

to sure there is synergy• Highest fieldwork quality

ethics• Work with partners who are

local country experts

Methodologies catered

Quantitative and Qualitative- PAPI- CAPI



Pricing Dedicated teamOutcome based

Fixed price per unit based on sample/ spread

Outcome base

DATA MANAGEMENT SERVICE

Q&Q has the capacity to undertake data management services through a dedicated team –1. Transcription of

qualitative interviews2. Open ended coding3. Tabulations4. Content analysis5. Report Making

Quantitative and Qualitative studies

Fixed price per unit


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Why Us?

EXPERTISE100+ years cumulative

experience of decoding the Indian consumer.We know INDIA!

INDIA WIDE KNOWLEDGE

We have multi-language skill set amongst researchers and our

field teams

PAN-INDIA COVERAGE

With presence across all zones of India with branch offices and 16 field offices in the country, we have it

all covered.

OWN TEAMSWe have our own field and

retained teams. We do not outsource our

field work

QUALITY FOCUSOur stringent quality

practices ensure ethical data collection and 100%

backchecks

RESEARCH PROFESSIONALS

Highly educated and experienced research

professionals with domain Knowledge

END TO END SOLUTIONS

We offer end to end research solutions from

project briefs to final reports

HIGH CLIENT RETENTION

Average client engagement period - 7+

years

Quality Check – 100% and the biggest differentiator


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Accompanied checks

Back checks

Telephonic checks

10%

20%

30%

40%

Post coding Logic checks

• All investigators on Q&Q payroll or Retainer ship

• Training done by projectmanager usually with severalyears of experience in theindustry

• Back-check and surprise visits byTL’s

• Monitoring by Geolocation ofinvestigators ( for some projects )

Recruitment of Competent and well trained front line

interviewers

1

The PROCESS

By the supervisors

By the supervisors

By Zonal QC team

By Zonal QC team

The DIFFERENTIATOR

2 Strict FW Data Monitoring and Rigorous quality checks

3Daily data review

• No use of free lancers (lack on commitment and seriousness)

• All investigators on Q&Q pay roll or Retainership used

• Training done by project manager usually with several years of experience in the industry

• On Roll field investigator team• Back-check and surprise visits by TL’s• Monitoring by Geolocation

• Continuous data quality check, through the season to ensure the correctness of information in line with trends in the market.

• No last minute surprises

Our Clientele – Agriculture & Animal Health


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What do clients say about us?


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We want to express heartfelt thanks for the CSAT & Brand Health Studyundertaken. It has been a long engagement from brief to final presentation,during which you all were exemplarily open and supportive and met all thetimelines. The report has been liked by many a stakeholders. Hope we cancontinue being engaged.-Prashant Jha, Marketing Manager 2017

Q&Q Research has the advantage of having researchers with experience inagricultural field which it uses well to provide actionable next steps to make thetranslation of study results to marketing initiatives easier for Bayer CropScience marketing team. Q&Q Research has always provided usefulenhancements right from the study design to questionnaire preparation to studyfindings which helps us extract better & accurate information from the studyresults.- Market Insights Lead, Bayer Crop Science, 2016

Sorento and Q&Q Research enjoy a long standing partnership of almost 5 yearsand to some extent they have been our exclusive partner for market researchprojects. They have a fairly good understanding of various healthcare topics andare therefore quick to grasp the often hard to understand medical terminologies.They are extremely committed on delivering to deadlines with good outcomes.As a consulting company ,we need powerful market insights at various levels,which is very well addressed through the various MR projects we have donewith Q&Q team.- Susan Josi, Managing Partner, 2016

We have had a chance to partner with Q&Q Research on several projects. They arethorough in their approach and always capture accurate data, information andrelevant insights from consumers. We have been really impressed with the quality ofresearchers who manage and work on our projects, as they understand the brief andits application for the marketing team. This helps us in effectively utilising theresearch findings on all our projects and in fine-tuning the marketing strategy. Ialways recommend Q&Q to my industry colleagues.”-Mona Rai, Managing Partner, 2016

Q&Q has been working with PI for last couple of years. During our associationQ&Q has successfully accomplished some strategic market research projects to ourfull satisfaction. The Agri sector domain knowledge and expertise gained by ofQ&Q over the years have successfully established them a force to reckon with. Theyhave been maintaining highest level of integrity and confidentiality while sharingthe detail findings. Work done by Q&Q has helped us successfully revisit ourproduct strategies in some of geographical and crop segments.- Dinkar Joshi, Marketing Head, 2016

It was a pleasure to meet someone - after a long time - from the research fraternity,who goes beyond the minutiae of research findings. To addressing the marketingquestions, to seek answers to which the research was initiated in the first place. Mycompliments on your ability to go beyond the statements, so to say, and identify thereasons behind them. I would think that with people like you, the future of marketresearch is in safe hands.All the best.- Late Anand Halve Brand Strategist and Co-founder, 2014

Q&Q has been associated with DuPont for last 10 years or so for our market researchprojects for many of our major brands. The quality of work specifically with respectto the depth of domain knowledge and understanding the crop protection markets arecommendable. We have been utilizing the reports internally for our regular strategicplanning and brand exercises. We believe that the quality of the data and sharedmarket insights have been meeting our level of expectations.We earnestly thank Q&Q team for their dedicated efforts & support and look forwardto continuing our fruitful partnership in the years to come. Wishing Q&Q teammany more success and laurels for future as well

- Sourav Nayak Market Insights Lead

Our people and our affiliates


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FOUNDER - Ashit, a Post graduate inAgriculture, started off as a Banker –before settling into market research.Having worked with two of the biggestresearch firms in India and founding two

research companies – Ashit set up Q&Qin 2004. Ashit has been a pioneer in theindustry in research for agriculture inputsand in retailing mystery audits way beforethey became the fad. His zeal to providequality solutions to clients and deliverextra made him forge strong relationshipsin the industry. For his contribution to MRindustry, he has been recognised as one

of the most influential market researchprofessionals in the country.

Chief Operating Officer - She has morethan 14 years of experience in marketresearch, on a wide range of activities.Being a Doctorate in Agriculturesciences, Agri MR remains her forte. Sheworks specially to advice our clients andsupport them in success of their projects

Managing Director – Alumina of St.Xavier's College Mumbai and EdinburghUniversity, Priyanka has more than 10

years experience in MR. She takes care ofinternational accounts and has crossfunctional expertise.

Associate VP - A PhD in vegetable

Sciences, with over 11 years in MR,Megha handles project delivery and keyaccounts in Q&Q.She has been instrumental in setting upmystery shopping, CSAT and VOC asverticals in Q&Q

Ashit Mallick

Priyanka Mallick

Dr. Mukta Sirohi

Dr. Megha Joshi

Senior Manager- An integral part ofresearch team, she handles end to endresearch services as well as overseas withinternational field services clients. DrSurbhi advices clients on various aspectsof research as well as handles a team of10 people to execute the same withhighest level of quality

Dr. Surbhi Bansal

Operations Head -Rahul is in charge ofField Operations on a Pan India level.With experience of 25 years in MR, Rahulspecializes in difficult and complex TGrecruitment and large scale/ samplesurveys.Rahul Gandhi

Senior Manager – Operations -Pradeep,has vigorous work experience of 18 yearsprior to joining Q&Q in the year 2009. As aSenior Manager, he streamlined the retailaudit process for entire West Zone andnow looks after entire Field Operations forthe same.

Pradeep Sabat

Our Affiliations

Some Case Studies Agriculture

Testing new packaging and temper proof technologies for a MNC in India


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Our client wanted to launch a new packaging with new temper prooftechnology to fight the counterfeit issue one of their leading chemicalbrand was facing in India.

• Research stimulus tested -• 6 design prototypes including the existing one• 5 counterfeit technologies i.e. security layers were tested

through concept cards along with samples of closelyresembling products

• Was conducted in 6 key states in India• Target Group : Consumers and Retailers

• The study helped the client to identify best pack design in termsof appeal, graphics, shelf visibility, attractiveness , Ease ofhandling, ease of storing the bottle etc and identifying the besttemper proof technology which will force the consumers todestroy it after use leaving no chances of recycling

• Semiotics were done to identify the best design and its relevance

October 2016

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2 Prelaunch testing of the Digital farming app for Horticultural crops and vegetables growers

The client, a globally renowned crop protection company wanted to test themobile farming app among the growers in terms of user experience ,likeliness to use it , relevance to their farming operation and suggestion forimprovement before the final launch of the app.

• Research was conducted among the Apple, Tomato and Grapesgrowers having android based touch screen smart phones

• Key geographies included - Himachal Pradesh , Maharashtra andKarnataka

• The app was downloaded on the phones of the growers at the time ofrecruitment

• In depth interviews among the growers post 7 days of usage experiencewith the app.

The study threw up the following highlights –

• Understanding the most common navigation path for the growers• Highlighted challenges in the comprehension of certain features and

corrective actions for the same• Helped in understanding the most relevant features for the growers and

suitable changes if any,• Suggestion on addition of new features and information areas relevant

to the growers• Suggestion on inclusion of local words used in day to day operations of

the growers so as to make the comprehension easy for the growers

Jan 2018

In-depthInterviews

App Placement

App Usage for 7 days

Understanding price sensitivity for one of the premium molecule going out of patent in few years


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September 2016

The client , a Big MNC wanted to review the price strategy for one of their highest selling molecule in the country which was going out of patent in few years.

• The study was conducted among 2400 growers of 6 different crops viz. Rice, Sugarcane , Red gram, Soybean, Tomato and Bengal Gram.

• The study was done through pen and paper method using discrete choice modelling

• Stimulus – Task cards having randomized price levels , 12 versions

The study clearly indicated the following -

• The price level where revenue is maximized with significant gains in the volumes

• Which all markets and crops are most price sensitive • Pricing simulator also allowed the client to simulate various

scenarios keeping competition in mind • Finally 10-15% price reduction was suggested to the client • Beginning of 2018 , the client’s product is repositioned with reduced

price in the market basis the findings of Q & Q.

Face to Face Interviews

Discrete Choice Modelling


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4 Understanding brand equity and Customer satisfaction for Major Seed player across 4 Crops

Nov 2017

Background :• The client had multiple brands across 4 different crop• Internal C- sat did not yield any significant results. • Further more, 2 acquisition made in the last 5 years created no

differentiation between umbrella brand vs the sub brand –leading to confusion among the end users.

Target Group and Crop :• About 3700 growers were contacted across 19 states and 69

districts • Crops covered - Cotton, Millet, Rice and Corn • Methodology : the study was conducted through face to face

interviews among the growers

The study findings helped the client to understand the following -

• Brand equity of all the major client brands vis a vis competition in each crop

• Strengths and weaknesses of each brand• Understanding key purchase driver for the category in each crop • Customer satisfaction index ( CSI) for all client brands vs the key

category players in each crop • Key drivers for satisfaction for each of the client brand •

Using Q –Sat to derive C-sat scores

Face to Face Interviews

Piloting India’s largest multi-crop rural panel in south India


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Kharif 2017

A Global crop protection company wanted to pilot a multicrop panel insouth of India –• In-depth understanding of the market in terms of crop pattern, Agri

input usage and reasons thereof.• Competition Tracking.• Timing the promotional campaigns for various products• Identifying incorrect usage of the pesticides, if any

Panel Highlights –

• Geographical Coverage - 4 states , >50 districts• Sample Size : 6750 growers• Target crops : More than 10 key commercial crops• Interviews method – CAPI ( through tabs)• Geotagging of all the respondents• 5-6 Physical visits in the entire kharif season , 3-4 telephonic checks• Placement of the Diary with each farmer at the time of recruitment to

write down details of all Agri inputs applied in the fieldFace to Face

Interviews on tabs

91-982040444291-7838388506

[email protected]@qqri.com

Q&Q Research Insights, Ground Floor, Plot-138, Sector 28Vashi, Navi Mumbai, 400705, India

Priyanka MallickDr. Mukta Sirohi

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