Communities 2.0 updateand

Maximise Your Use of Digital Media to Build Audiences, Consult, Campaign and Deliver Impact

Josh HooleCircuit Rider Development Manager, Communities 2.0

14 March 2012

What we’ll cover

1. The Project

2. The Impacts

3. The Challenges

4. The Future

Communities 2.0• Funded through Welsh Government

and European Regional Development Fund (ERDF)

• £16m over 6 yrs• April 2009 – March 2015• Supports:

• Enterprises• Third Sector organisations• Individuals

What is Digital Inclusion?• Getting people online

• 8.73million non-liners in UK (ONS)

• 785,000 non-liners in Wales• Over 66% are Older People• Majority of the rest are:

• In Social Housing• Unemployed • Low waged• Disabled people

Why Digitally Include?

• Being online is fundamental to being an active citizen, consumer, employee, friend...

• Families can save between £250 - £550 per year

• Able to access information & services online

• Barriers are Inspiration, Skills & Price • C2.0 has helped over 5,000 people &

250 Organisations

The Impact – Why do we do it?

1. Professionalisation of the Sector2. Impact of Technology on

efficiency and effectiveness

3. Sustainability impact

4. Ability to play with the big boys5. Technology underpins all

organisations

The Impact – Who do we help?

1. Support for third sector including social enterprises

2. C2.0 operates in top 30% LSOA’s• Expanding in Phase 2

3. Focus on• Older People• People with Disabilities• Social Housing• Economically inactive

The Impact – How do we help?

We offer appropriate and sustainable technology solutions

CVC Tech Training

Days

Circuit Rider Support

Online Comms Support

Capacity Build

Digital Inclusion for Members

PATCH1. Improved online marketing and

improved website = increased donations

2. Facebook & website to highlight items they are “desperate for” = more relevant donations

3. No more need for a newsletter = reduced costs & more time

4. General ‘backroom’ tech support = increased efficiency

The Challenges• Poor connectivity• Skills, Inspiration & Cost• Volunteers & turnover• Mindset change for organisations• Time for meaningful support• Sourcing new clients

The Future – what’s next?

• Changing tech landscape• Cloud and mobile technologies• SMS• Ubiquitous Social Media

• Increased beneficiary numbers due to direct DI work + JCP+

• PAVS leading Wales vols plan • Strategic initiatives & alliances• Regional working

Any Questions? ?

clickconnectdiscover.org

0845 474 8282

@Communities2_0@jho3446