busn comm unit 1

8/7/2019 Busn Comm unit 1

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INTRODUCTION

GOOD COMMUNICATION

Exchange of

Thoughts Facts

Ideas

Opinions

Emotions by 2 or more persons


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NEEDS OF COMMUNICATION

1) Communication connects all living beings

2) Communication ushers progress

3) Communication galvanizes action

4) Communication stems from the desire toexpress oneself


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FORMS OF COMMUNICATION

1) Oral Communication

2) Written Communication

3) Non-verbal Communication

4) Visual Communication

5) Audio-visual Communication

6) Signs, Signals & Symbols

7) Silence


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ORAL COMMUNICATION

Oral communication is structured & unstructured

Oral communication is an instant two-way

process Spoken words carry weight

Oral communication supplements non-verbal

communication


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WRITTEN COMMUNICATION

pen is mightier than the sword

Written communication is well-structured

Written communication creates a record & can be

preserved


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NON-VERBAL COMMUNICATION

Non-verbal communication thrives on

observation

Non-verbal communication is deliberate or

unintended

Non-verbal communication has universal appeal


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VISUAL COMMUNICATION

A picture is worth more than a thousand words

Pictures

Graphs

Charts

Signs

Symbols

Signals


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AUDIO-VISUAL COMMUNICATION

Blend of both verbal and visual communication

Very effective

High retention value

They are preplanned, developed with care;

delivered at formal and structured sessions.

Advertisements on television channels is anexample of Audio Visual communication


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SIGNS, SIGNALS & SYMBOLS

Sign language helps the hearing impaired

A signal is a sound or a movement

Symbols are well accepted & widely used


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SILENCE

a state of wordlessness or verbal abstinence

May express anger or punishment

Definite role to play in both personal and

business communication

Examples: Customer handling & Legal process.


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INTERNATIONAL COMMUNICATIONS:

IMPORTANCE AND IMPACT

Culture can be defined as a set of beliefs andCulture can be defined as a set of beliefs and

values, norms and customs.values, norms and customs.

Culture also relates to learnt and sharedCulture also relates to learnt and shared

behaviors and values.behaviors and values.

Culture is also a means of communication.Culture is also a means of communication.


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Culture affects our perception.

Culture affects our verbal & nonverbal

communication.

Culture affects out identity.


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CULTURE AND COMMUNICATION

Culture plays a significant role in

communication.

Globalization has increased the need to

understand the dimensions of different

cultures.


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Cultural factors affecting the process of

communication:

a) Specific beliefs, traditions, moral values,

language.

b) Social responsibility and tolerance for others.

c) Means of communication.

d) Hidden culture norms.


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Anxiety and uncertainty significantly affect

communication.

Low level anxiety results in loss of motivation.

High level anxiety causes stereotyping.


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THE ART OF GLOBAL COMMUNICATION

Communication at global level is increasing at a

rapid pace.

Communication is essential for Marketing,

image branding, consumer behavior, public

relations, corporate communication etc.


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Various methods of business communication

are:

a. Presentations

b. E-mailc. Telephone or fax

d. Reports

e. Web based

f. Forum boards.


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IMPROVING CROSS CULTURAL

COMMUNICATION

Cross cultural communication can be improved

by:

a. Acquiring cultural knowledge by studying national

cultures

b. Studying role behaviors of different cultures.

c. Understanding the language of context.


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Encouraging casual team interactions to build trust an

respect among team members.

Being open to new ideas and appreciating cultural

differences.

Providing training to team members about various

cultures.


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Low commitment to

relationship.

Fragile people bonds

with a little sense of

loyalty.

Visible, external,

outward reaction.

High commitment to

long term relationship.

Strong people bonds

with affiliation to

family.

Reserved, inward

reaction.

CONTRAST BETWEEN HIGH & LOW

CONTEXT CULTURE

HIGH CONTEXT CULTURE LOW CONTEXT CULTURE


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TIME

Monochronic time low context.

Polychronic time high context


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HIGH TERRITORIALITY

Individuals with greater need for ownership.

Security is a great concern for these people.

Individuals with high territorial needs tend to

be low context.


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LOW TERRITORIALITY

Individuals with lower ownership for space and

boundaries.

Less concerned about material ownership.

Individuals with low territoriality need tend tobe high context.


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THANK YOU

busn comm unit 1

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