BUSINESS CARD TUTORIAL

1. DEVELOP A PERSONAL, PROFESSIONAL LOGO

Develop a COMPANY: You are creating a company. This company sells your services and your products. It should not be confused with your services or products (meaning you should not call your company Sandwiches if you are a sandwich shop – that is what you offer, not who you are). The chart to the right illustrates the things you will create in order to develop your corporate identity.

Develop a COMPANY NAME: Create a clever, catchy name. Your company’s name is your introduction to your client. First impressions are important and can make or break a business. Here are some do’s and don’ts of creating a company name:

• Do be clever, but not too clever. • Do separate yourself from your competition, but remain in

a niche. • Create a positive and lasting image. • Be unforgettable, but not annoying. • Be unique, but not too “out-there.”

Develop a COMPANY SLOGAN: Come up with a tagline for your company. Slogans identify your company. Popular slogans include:

• “Have it your way” – Burger King• “Just Do It” – Nike • “I’m Lovin’ It” - McDonalds• “Think outside the Bun” – Taco Bell • "When it absolutely, positively has to be there overnight.“ - FedEx• "Because I'm worth it." - L’Oreal• "Let your fingers do the walking.“ – Yellow Pages

Develop a STYLE: Think about your audience – who are you marketing too? Develop a style which matches your audience. Here are the components of a style:

• Color Schemes – colors are integral to the look of the company

• Typeface – be specific in your typeface/font choice, do not just choose a font because you like it. Fonts are like fashion or music, they go in and out of style, have mood and have purpose. Be choosy!

• Lines, Shapes and the other elements of design – how the elements are arranged are important. Using geometric shapes creates a clean or crisp look. While organic shapes can be elegant or whimsical.

• Genres/ Varieties - there are predetermined or pre-created styles to choose from. Here are some examples: 1) Traditional, 2) Antique/Country, 3) Multicultural/World, 4) Elegant, 5) Contemporary/Chic/Modern, 6) Art Deco, 7) Grunge/Worn, 8) Hand Drawn/Artistic, 9) Doodles (“Juno” text), 10) Minimalist/Simple, 11) Collage/Multimedia/Mixing of Other Styles, 12) Textures & Patterns (making it look like it should tactilely feel) and 13) Bold/Retro/Whimsical.

Corporate Identity

Company Name

Materials(business

cards, flyers, etc)

Slogan and/or Tagline

Style colors, type

faces, & audience

Website Resources:These sites offer great information and can help you develop your corporate identity.

http://www.hongkiat.com/blog/11-most-popular-blog-design-styles-with-examples/

http://www.colorschemer.com/online.html

http://velvetant.net/blog/45-logos-that-utilize-negative-space-effectively/

http://www.graphicdesignblog.org/brilliant-negative-space-logos/

BUSINESS CARD TUTORIAL

1. take out a sheet of paper 2. fold it into threes (both horizontally and vertically) so that you

create a 3 x 3 grid 3. take a pen or marker and trace the grid 4. label the grid as shown to the right:5. in each box write the appropriate information (ie. where it says

company name, write down your company’s name)6. once you’ve decided what your corporate identity will entail, begin

brainstorming ideas for logos 7. we’ve made several logos in class and discussed corporate

identities – how can you make a symbol which represents you? 8. come up with 4 sketches of logos in the remaining boxes – make

sure your logos, symbols and icons match your company’s name, tagline and style

PHOTOSHOP TUTORIAL

1. open the BUSINESS CARD TEMPLATE from the STUDENT SHARED DRIVE 3.6” x 2.1” landscape 350dpi

2. create your logo and graphic representation of your company by recreating one of your original four thumbnail sketches

3. remember to think about color schemes, styles and typefaces 4. then finish the business card – refer to the samples below and on the

next page for help on what to include and how to format the card 5. you can also search online for samples and inspiration!

Company Name

Company Slogan Colors

Typeface Style/GenreLogo

Thumbnail 1

Logo Thumbnail 2

Logo Thumbnail 3

Logo Thumbnail 4

LOGO SAMPLES

BUSINESS CARD SAMPLES