Business

Communication

Zaheer Qazi Consultant English and Academic Quality

zaheer.qazi@gmail.com/ 0300-9475281

Introduction to Business Communication

Anam Hanif

A three letter word?

What is the most important, the subject, and the object of today’s training?

The objective of the course

This course is designed to help students learn business

communication (both written and oral skills), they need to

be successful in their professional lives.

Successful completion should make the

participants familiar with the

real professional communication issues.

Why Study Business Communication?

Five ways that make a difference

1. The themes are diverse, where you’d get a more chances to participate

2. It’s more practical to write tests, emails, memos, letters

3. You will have a chance to practice your oral presentation skills, being

extensively used in business world.

4. You may learn a slightly different style of writing and speaking: that is,

your own

5. Unlike assignments in other courses, business communication focuses

on the response you elicit from your reader or listener.

Expectations

1. Learn something new each day

2. Discussion and dialogue on relevant issues

3. Practical present-day exercises and class work

I want to…

I’d like some…

There should be…

Find Someone Who:

1. has two brothers and two sisters

2. has eaten Mexican food

3. drinks coffee, coke or lassi daily

4. has the least/ most amount of money in the pocket

5. hates someone in the family

6. comes from farthest away

7. won‘t get married ever

8. works out at the gym regularly

9. is very bad at time management

10.has been abroad

What is business?

An organization or economic system where goods and services are exchanged for one another or for money.

a person's regular occupation, profession, or trade.

” An activity that meets the needs and desires of the community economic and organized a company to engage in such activities.” Musselman and Jackson)

And communication…?

Communication comes from Latin word “Communis” meaning common.

Communication is a process that involves the transfer of information, ideas, emotions, feelings etc. between people.

The word “Communication” includes all the procedures by which one mind effects another. (Clauds Shannon and Weaver)

Communication is

an exchange between two…

So the Business Communication is

The communication in business context.

The communication for the purpose of business

Business communication is the sharing of information between people within and outside the organization that is performed for the commercial benefit of the organization.

It can also be defined as relaying of information within a business by its people.

Why do we Communication?

The purpose of communication is to:

1. stimulate action

2. give information,

ideas, or feelings

3. establish links or

relationships with

others

Types of Communication

1. Intra personal: within yourself; Intrapersonal communication is the communication occurring in the mind of an individual.

2. Interpersonal: exchange of information, feelings, and meaning through verbal and non-verbal messages: it is face-to-face communication.

3. Extra personal: with animals or plants: Extra Personal Communication is that way of communication in which a human interacts with other species, e.g., talking cats, shouting at a toaster, talking to themselves, or praying to God.

4. Mass communication: the imparting or exchanging of information on a large scale to a wide range of people like advertisement, announcements or TV broadcast

Flow of Communication

Downward Communication

Organizational decision are made at top level and then flow down to the people who carry them.

Employees become motivated and more efficient.

It increases satisfaction.

They need clear job directions, safety rules, facts about organizational strategies, products, and viewpoints on important controversial issues.

Upward Communication

Upward communication is the flow of information from subordinates to superiors, or from employees to management.

Upward communication can be both formal and informal.

Horizontal Communication

Horizontal flow enables two departments or two people to function properly.

It solves problems, performs job duties, prepares for meetings and cooperates on important projects.

Informal Internal Communication

Every organization has an informal communication network – a grapevine – that supplements official channel.

It is important source of information.

It is casual conversation of an organization.

Formal External Communication

Communication that takes place between two or more than two organizations is called external communication. The right letter, proposal, report, telephone call, or personal conversation can win back an angry customer, create a desire for a firm’s product or services, encourage collections, motivate performance and in general, create goodwill.

Formal

External

Planned communication with outsides, memo, letter,

Report, e-mail, Faxes that follow company’s chain of

Command.

Casual Communication among Customers, suppliers,

investors, e-mails, face to face conversation, phone calls,

discussions

Various Aspects of External Communication

Communication Process Model

Barriers

Culture

Distance

Education

Gender

I.Q.

Interest

Language

Mental

Noise

Stress

Time

Goals of business communication

Revelation & understanding: The message must be clear that the receiver understand it as the sender means to reveal something and to be understood

Response: There must be a reaction; positive, neutral or even negative

Relationship & Goodwill: Focusing on people involved in communication; positively, personally and professionally. The sender ensures presenting the quality of company’s products, services and personal positively.

communications time?

We spend approximately 70% of our time communicating with others.

Trends in new workplace

More participatory management

Increased emphasis on teams

Heightened global competition

Innovative communication technologies

New work environments

Information as a corporate assets

Communication?

Communication is a never ending process.

We communicate consciously and deliberately.

We communicate with gestures.

Non-verbal communication is silent.

We communicate with facial expressions.

Signs and symbols are also communicating with us.

Message sent is the message received.

Communication:

Body Language = 55 / Tone = 38 / Words = 07

Making Messages Effective

Clear

Correct

Complete

Brief

Tactful

CBT

Making message effective

KISS

Keep

It

Short

Simple

All the best for your future..

Allah bless you…