8/9/2019 Bus Com 15

1/16

Prentice Hall, 2003 Business Communication Today Chapter 15 - 1

Planning, Writing,Planning, Writing,

and Completing Oraland Completing OralPresentationsPresentations

8/9/2019 Bus Com 15

2/16

Prentice Hall, 2003 Business Communication Today Chapter 15 - 2

The Three-Step ProcessThe Three-Step Process

Flow of the Message

Planning

Step 1

Planning

Step 1

Writing

Step 2

Writing

Step 2

Completing

Step 3

Completing

Step 3

Substance of the Message

8/9/2019 Bus Com 15

3/16

Prentice Hall, 2003 Business Communication Today Chapter 15 - 3

Planning the PresentationPlanning the Presentation

DetermineDetermine

thethePurposePurpose

DetermineDetermine

thethePurposePurpose

Analyze theAnalyze the

AudienceAudience

Analyze theAnalyze the

AudienceAudience

Gather theGather the

InformationInformation

Gather theGather the

InformationInformationAdapt theAdapt the

MessageMessage

Adapt theAdapt the

MessageMessage

8/9/2019 Bus Com 15

4/16

Prentice Hall, 2003 Business Communication Today Chapter 15 - 4

Common PurposesCommon Purposes

of Businessof BusinessPresentationsPresentations

InformInform

MotivateMotivate

PersuadePersuade

EntertainEntertain

8/9/2019 Bus Com 15

5/16

Prentice Hall, 2003 Business Communication Today Chapter 15 - 5

Writing Oral PresentationsWriting Oral Presentations

Writing Oral PresentationsWriting Oral Presentations

Audience

Audience

Purpo

se

Purpo se

OrganizeOrganize

the Messagethe Message

OrganizeOrganize

the Messagethe Message

ComposeCompose

the Bodythe Body

ComposeCompose

the Bodythe Body

Create theCreate the

IntroductionIntroduction

Create theCreate the

IntroductionIntroduction

Write theWrite the

ConclusionConclusion

Write theWrite the

ConclusionConclusion

8/9/2019 Bus Com 15

6/16

Prentice Hall, 2003 Business Communication Today Chapter 15 - 6

Organizing the MessageOrganizing the Message

Define the Main IdeaDefine the Main Idea

Define the Main IdeaDefine the Main Idea

Limit the ScopeLimit the Scope

Limit the ScopeLimit the Scope

Prepare the OutlinePrepare the Outline

Prepare the OutlinePrepare the Outline

Choose the StyleChoose the Style

Choose the StyleChoose the Style

Audience

Purpose

Purpose

Audience

Message

Message

Choose the ApproachChoose the Approach

Choose the ApproachChoose the Approach

8/9/2019 Bus Com 15

7/16

Prentice Hall, 2003 Business Communication Today Chapter 15 - 7

LowLow

OralOralPresentationsPresentations

WrittenWritten

ReportsReports

LowLowHighHigh

Con

tr

ol

Con

tr

ol

HighHigh

Int

er

ac

ti

on

Int

er

ac

ti

on

Developing OralDeveloping Oral

PresentationsPresentations

8/9/2019 Bus Com 15

8/16

Prentice Hall, 2003 Business Communication Today Chapter 15 - 8

ArouseArouse

InterestInterest

Preview thePreview thePresentationPresentation

BuildBuildCredibilityCredibility

Creating theCreating the

IntroductionIntroduction

8/9/2019 Bus Com 15

9/16

Prentice Hall, 2003 Business Communication Today Chapter 15 - 9

Limit theLimit the

Main PointsMain Points

Engage theEngage theAudienceAudience

Connect theConnect theIdeasIdeas

ComposingComposing

the Messagethe Message

8/9/2019 Bus Com 15

10/16

Prentice Hall, 2003 Business Communication Today Chapter 15 - 10

Restate theRestate the

Main PointsMain Points

Close theClose thePresentationPresentation

Describe theDescribe theNext StepsNext Steps

Writing theWriting the

ConclusionConclusion

8/9/2019 Bus Com 15

11/16

Prentice Hall, 2003 Business Communication Today Chapter 15 - 11

Completing theCompleting the

PresentationPresentationCompleting theCompleting the

PresentationPresentation

EvaluateEvaluate

the Messagethe Message

EvaluateEvaluate

the Messagethe Message

Edit theEdit the

ContentContent

Edit theEdit the

ContentContent

DevelopDevelop

Visual AidsVisual Aids

DevelopDevelop

Visual AidsVisual Aids

8/9/2019 Bus Com 15

12/16

Prentice Hall, 2003 Business Communication Today Chapter 15 - 12

Practicing Your DeliveryPracticing Your DeliveryPracticing Your DeliveryPracticing Your Delivery

MemorizingMemorizingMemorizingMemorizing

ImpromptuImpromptu

SpeakingSpeaking

ImpromptuImpromptu

SpeakingSpeaking

ReadingReadingReadingReading

SpeakingSpeaking

From NotesFrom Notes

SpeakingSpeaking

From NotesFrom Notes

Audience

Audience

S

ubjec

tMatt e

rSubjectMatt

er

8/9/2019 Bus Com 15

13/16

Prentice Hall, 2003 Business Communication Today Chapter 15 - 13

Preparing to SpeakPreparing to SpeakKnow

the Location

Considerthe Audience

Adaptthe Content

8/9/2019 Bus Com 15

14/16

Prentice Hall, 2003 Business Communication Today Chapter 15 - 14

Building Your ConfidenceBuilding Your Confidence

PreparePrepare

Extra MaterialExtra MaterialPreparePrepare

Extra MaterialExtra Material

VisualizeVisualize

SuccessSuccessVisualizeVisualize

SuccessSuccess

GetGet

ComfortableComfortableGetGet

ComfortableComfortable

RehearseRehearseRehearseRehearse

Take a FewTake a Few

Deep BreathsDeep BreathsTake a FewTake a Few

Deep BreathsDeep Breaths

Dont PanicDont PanicDont PanicDont Panic

ThinkThink

PositivelyPositivelyThinkThink

PositivelyPositively

Be ReadyBe ReadyBe ReadyBe Ready

Keep GoingKeep GoingKeep GoingKeep Going

8/9/2019 Bus Com 15

15/16

Prentice Hall, 2003 Business Communication Today Chapter 15 - 15

Appearing MoreAppearing More

ConfidentConfident

Appearing MoreAppearing More

ConfidentConfident

Dont RushDont RushDont RushDont Rush

ControlControl

Your PostureYour PostureControlControl

Your PostureYour Posture

Vary FacialVary Facial

ExpressionsExpressionsVary FacialVary Facial

ExpressionsExpressions

MaintainMaintain

Eye ContactEye ContactMaintainMaintain

Eye ContactEye Contact

Use AppropriateUse Appropriate

GesturesGesturesUse AppropriateUse Appropriate

GesturesGestures

ControlControl

Your VoiceYour VoiceControlControl

Your VoiceYour Voice

8/9/2019 Bus Com 15

16/16

Prentice Hall, 2003 Business Communication Today Chapter 15 - 16

Answering QuestionsAnswering QuestionsAnswering QuestionsAnswering Questions

Focus on theFocus on the

QuestionerQuestionerFocus on theFocus on the

QuestionerQuestioner

MaintainMaintain

ControlControlMaintainMaintain

ControlControl

MotivateMotivate

QuestionsQuestionsMotivateMotivate

QuestionsQuestions

RespondRespond

AppropriatelyAppropriatelyRespondRespond

AppropriatelyAppropriately

Survive theSurvive the

Hot SeatHot SeatSurvive theSurvive the

Hot SeatHot Seat

ConcludeConclude

the Speechthe SpeechConcludeConclude

the Speechthe Speech