buniess plan of bio gas

October 28, 2015 [Business Plan of Biogas]

[Business Plan of Biogas] October 28, 2015

Executive Summary:

Biogas is a combustible gas that is generated through fermentation process of organic matter

with microorganism in anaerobic conditions. The composition of biogas through Kitchen waste

is mainly methane and carbon dioxide. Biogas is a type of renewable energy that has features of

abundant resources, low cost, high thermal efficiency and clean producing.

Applying biogas through Kitchen waste has various benefits, such as reducing greenhouse gas

emissions, providing alternative energy to fossil energy of fuel, and improving the ecological

environment.

Along with the situation of global energy crisis and environment pollution, Biogas has played a

significant role in the world, and is becoming a sunrise industry .With huge potential of broad

development.

We believe, with such high demand for fuel in suburban areas of Islamabad and Rawal Pindi our

product “Biogas thought Kitchen waste” is a plausible, marketable, and sustainable product.

And it will also be beneficial for the social, environmental and we can provide eco-nominal

benefits to our targeted poor urban area and small community,

2 Error! No text of specified style in document. | Kitchen- The Methane King


Overview:

As the 67% of Pakistan population lives in Urban Areas and because lack of proper recourse

management the urban area people are being deprived of their basic needs like Electricity, Gas

and etc, So they have to face many problem.

Excessive use of biomass energy is not only a threat to the environment due to the high use of

forest resources, but also results in a drop off in the agricultural productivity due to the diversion

of agricultural residues and animal waste from farms to fireplace

Fruit and vegetable waste contains more than double the energy potential per unit weight

compared to other organic material that is used in biogas production

For the very same reason we develop a product which is simple and cost effective so the

population comes under the middle and lower class can maximum make use of it .

Our product is based on methodology that uses the biochemical degradation of organic waste

material through the help of bacteria, which will eventually produces the Biogas, which can be

use as a supplement of energy in any home.

Our aim is to provide a cost effective renewable energy source “Biogas plant” .It is Non-

Polluting, Cheaper Technology, Odor Less, Environmental Friendly and Socio-Econo-Sustano

Perspective



Market Need:

We are living in an era of energy shortage. At a time of increased prices, rising inflation,

diminishing resources and intense global demand for energy, we need to have options and must

continue to research ways to meet challenges.

For coping up with this problem, biogas technology is definitely one option that we as Pakistani

look into closely it can be recycled to produce efficient and useable energy. By using this, we

can generate over hundred billion kilowatts of energy, enough to power for million of homes

across the country; also it can decrease global warming by 4% and major benefits attained to the

developing nations. Benefits like usage in households reduce air and water pollution, saving

money improving hygienic conditions .Producing high quality fertilizers, saving cooking time,

saving collecting fire woods and also improving rural standard of living.

Our product basically deal with the generation of Bio Gas from Kitchen waste which can be a

supplement to their needs of gas mostly high demand in winter season in urban area.

.



Target Market:

The business model includes the production and distribution of biogas to the customer: the

residents of the suburban areas of Islamabad and Rawal Pindi. It also includes selling or

consuming the byproduct of the biogas digestion system as bio-fertilizer to farmers. The specific

Farmers and Restaurants can be targeted, include those who are currently selling their organic

waste in suburban areas of Islamabad and Rawal Pindi. By focusing on these farmers, we are

catering to a centralized group of people already associated and familiar with the market

Competitors/Substitutes:

On the commercial level production of biogas in the country there is no competition at all in the

market. There are some of the biogas production companies already running but they all are on

the very small-scale level.

Our Target Market is Lower & Middle class who’s Income: 10,000 – 30,000 per month, mostly

have approx family 4 to 6 members and targeted Geographical area are Villages, Small Towns

Representing 63-67% of total population of Pakistan

When it comes to the uniqueness of our idea so first of all we are making the biogas from the

Kitchen waste which is not being done in Pakistan, Secondly our target market is Urban Middle

and Lower class. Lastly our product is quite cost efficient and do not need expert to manage its

functionally is quite simple and all these reason make our product unique and more suitable for

public



We don’t have direct competitor but have two major indirect competitors in the fuel market and

they are following:

LPG

Kerosene

Economic Benefit:

The economic benefits from Biogas Plants are following:

Our biogas is 30% less expensive than the current cost of fuel.

The byproduct from the biogas production will then be sold back to famers as bio-

fertilizer, which will increase their crop yield and ensure soil productivity for years to

come.

A renewable re-source formed during the decomposition of organic waste.

It also providing easy/cheaper access to fuel

It will also creating jobs for the residents

Mission Statement

Empower the poor, let poor be Empower, “winter, Biogas is coming”. “ Poor don’t worry Biogas is here,” Let Kitchen take care of winter. Ab her garib kay gher choula bhi galay ga,

Kitchen kay Kachray ki badbo say lay kar khanay ki kushbo tak



Marketing Strategy:

Product

Price

Promotion

Placement

PRODUCT:

Our product is basically the Biogas Plant which produces gas from Organic Items

PRICE:

The price of our product is base on many factors which is approx Rs.5500

PROMOTION:

• Direct Selling

• Awareness Programs

• Word of mouth/ Word of mouse (referral)

• ATL ,TTL and BTL Media

• Guerrilla Marketing

• Online promotion

• Push and pull



PLACEMENT:

Initially we are going to target the suburban areas of Islamabad and Rawal Pindi such as Color

Sayeda, Doge Sayeda , Sadkaabad, Bara Kaho, Doge Khaba, Kotli Satiya

SWOT Analysis Diagram

Our Key Strengths, Weaknesses, Opportunities And Threats.



Our Team:

The key people behind the venture are following “Director”

Director Operation Syed Fayyaz Ali

Director Finance Raja Atif Ahmed Director Procurement Sadan Rashid

Director Marketing Nazia Khan Director Logistic Wajid Shah



Financial Requirements:

.

Financial Projections (PKR )

Year 1 Year 2 Year 3

Total Revenues

19,80,000

33,00,000 49,50,000

Gross Profit

7,20,000

12,00,000 18,00,000

Net Income 3,00,000 500,000 7,50,000

Investment Needed 3,00,000
