building community in blogger outreach
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Building Community in Blogger Outreach
BlogWorld – Social Media Business SummitJune 2012
Jenn Pedde@JPedde@[email protected]
What is Blogger Outreach? What is Community Management? What are traditional functions of both
areas? Possibilities when doing both together
well Popular & Unpopular Methods Tools for Blogger Outreach
Things to Cover…
Blog: A website containing a writer’s own
experiences, observations, opinions, etc., and often having images and links to other websites
Outreach: The act of extending services, benefits,
etc., to a wider section of the population, as in community work i.e. “an education outreach program”
What is Blogger Outreach?
PR Brand Awareness
Traditional Blogger Outreach Goals
Internally Owned Properties for Customers
Websites, Blogs, Forums, Platforms, Newsletters
Externally Unowned Properties for Customers
Social Communities on Twitter, Facebook, Linked In, etc.
What is Community Management?
Traditionally it’s Customer/User Focused:
Internal Employee Communication
Business 2 Business Relationship Building
Building Community in External Blogger Outreach
Other sides of Community Management
SEO / Linkbuilding Increased Sales Engaged Customers/Users Product Testing Being the dominant voice in
your industry Being the most trusted voice
in your industry
Blogger Outreach Possibilities
Traffic Influence Targeted Audience Potential Social Media Assets Authoritative Website Friends An Opinion About You
What Does the Blogger Have?
Content Knowledge Resources Tools A Product or
Service
What Do You Have?
Infographics Giveaways Product
Testing/Reviews/Sneak Peeks
Guest Blogging Badges Ambassador
Programs
Popular Blogger Outreach Methods
Sending announcements / press releases Pitching your service/product/company Write about me! Write about me! Lying Cold calling…in blog format.
Unpopular Blogger Outreach Methods
So how do you become this guy?
1) Know Your Blogs
Goals Projects Themes Lists Research
2) Have a Game Plan
3) Individualize Your Pitch
Follow the Blogger’s Guidelines as stated by their website.
4) Play by Blogger Rules
Blogger outreach is like getting married.
5) Don’t “Hit It & Quit It”
Keep coming back for more Set reminders to follow up with
lists one month, 3 months, 6 months later
6) Build on the Relationship
Dear Organization, My name is not Joseph Smith. This man has apparently confused his
own email address with mine. In fact this email in general is very hurtful to me. I suffer from and lost a foot to diabetes. I therefore cannot participate in your "race" as I am hobbled. Perhaps I would be willing to participate if I could borrow Wilford Brimley's horse from his commercials. Is that something you could arrange? Please look into this. If I am able to ride a horse for the cure I may reconsider being involved. If you are unable to meet these conditions I would ask that you respectfully stop sending me emails that are meant for an inept computer user. Thank you kindly, JARED Smith
Jared, I apologize for this mix up. I deleted the email address from Joseph Smith’s account, so the messages being sent to you in error should stop. Please let me know if you receive any more.
Thank You, Outreach & Administrative Coordinator Any word on my request for the horse?
No horses allowed on the race course…not this year. I’ll make a request to our Race director, though. :)"-Thank you, Outreach & Administrative Coordinator"
Case of the Wrong Name
“Let’s just clarify here. This email is addressed to a website. I got this email on a Thursday. The post she said she enjoyed was the one where I had to dig up my recently deceased dog. It’s pretty clear that Misty had never read my blog before.”
http://thebloggess.com/2010/11/its-possible-that-misty-is-just-fucking-with-me-but-i-really-doubt-it/
Never Lie.
Buzzstream SEOmoz
BlogDash GroupHigh Followerwonk.com Klout Cision (mostly PR)
Blogger Outreach Tools
Link Prospect Research Relationship Management Outreach Project & Task Management List Building Team Communication
Buzzstream
Buzzstream:
Weekly Crawls & Rank Tracking Page Authority, Domain Authority and
link data without leaving a single page (Toolbar)
Webinars, Community, new SEO info
SEOmoz
SEOmoz
