blogger outreach for brand awareness - talk for etsy owners
TRANSCRIPT
BLOGGER OUTREACH FOR BRAND AWARENESS SiteVisibility 30th June 2015
The battle for attention isn’t getting any less competitive
But there’s never been more free tools available to make
your life easier
What do we need to market online
SUCESSFULLY
INSIGHT
CONTENT
MEASUREMENT
DISTRIBUTION
WHAT WE NEED
WE NEED ALL OF THESE THINGS
together
IF WE WANT SUCCESS
Insight
Understand the patterns in how people search and what they’re interested.
How does that vary by time of year and location?
http://www.google.com/trends/explore
More People Search For
Wedding Favours in Jan
Nearly 30% more searches in May
compared to March
Content
Get a visualisation of the questions people are asking around the topic.
People asking questions are perfect cues for content creation.
http://answerthepublic.com/
Distribution
Find and connect with new influencers in your niche.
Use super-actionable visualizations to compare your social graph to others.
https://followerwonk.com/
Measurement
Analyze what content from your audience has resonated with social users.
Sort by different networks or social media as whole.
http://buzzsumo.com/
SECTION 1 – Why Blogger Outreach? SECTION 2 – Creating an Outreach Strategy
Why Blogger Outreach?
Blogger outreach is a fantastic way to get your brand noticed.
It not only helps generate sales, but can also provide you with high quality imagery that can be repurposed, and boost your social following.
Depending on the campaign, there can also be an SEO benefit to this activity.
Why Blogger Outreach?
Why Blogger Outreach?
11.2k ETAP
20.6k ETAP
15.5k ETAP
24.4k ETAP
8.6k ETAP
16.9k ETAP
10.6k ETAP
Why Blogger Outreach?
SECTION 1 – Why Blogger Outreach? SECTION 2 – Creating an Outreach Strategy
What: Planning your Campaign
The first thing to consider when planning an outreach strategy is what you want to achieve:
Blog Content
Social Media Exposure
Outreach Strategies
New Releases
Events and Studio Tours
Seasonal Gift Guides
Pinterest Boards
Giveaways
How-To Guides
Instagram Takeovers
Look Books
Who: Finding the right bloggers for you
Next, you need to decide who to approach. You can assess a blog in a number of ways including;
Relevancy – bigger isn’t always better
Quality
Social Following
MOZ Authority Ranking (https://moz.com/tools/seo-toolbar)
Who: Finding the right bloggers for you There are many different ways to find bloggers. These include;
Google Search
Hashtag Monitoring (#journorequest, #fbloggers, #bbloggers etc.)
Competitor Analysis
Media Databases
Local Blogger Groups
Bloggers who already champion your brand – use Google Alerts to find your mentions online
How: Approaching Bloggers
The final aspect to consider is how you are going to approach the blogger, and what the incentive will be.
Start by connecting with bloggers via social media and then approach* them formally with an email outlining what you want from them and the incentive. *Be sure to read their ‘Work with Me’ page first
Checklist:
Make it personal
Keep it concise
Be specific
Highlight the incentive
Link back to your shop
DO agree a deadline
DO clarify what you will get
DON’T pay for a feature
DON’T mess them around
OR Any time left…
ANY QUESTIONS? OR
