paid blogger outreach - eric gottloeb (social fresh west 2013)
TRANSCRIPT
Bloggers Go Native
@Gottloeb
@Gottloeb
Eric Gottloeb
Let’s discuss a few familiar stories…
@Gottloeb
A Bloggers Tale
@Gottloeb
Let’s shift gears
@Gottloeb
The Consumer’s Story
Pop up ads
@Gottloeb
Page Take-Over Ad
@Gottloeb
Right Rail Ads
@Gottloeb
White Space Take-over
@Gottloeb
The Consumer Story
@Gottloeb
Now it’s your turn
@Gottloeb
The Marketers Story
@Gottloeb
Get to the point…
@Gottloeb
Blogger Consumer
Marketer
@Gottloeb
The Middle Ground
@Gottloeb
How does this really work?
@Gottloeb
@Gottloeb
Walgreens - Balance Rewards
The Blogger Program
• 120 Bloggers• 120 Blogs• Over 8,000 pieces of content from blog
syndication on Facebook, Twitter, Google +, Pinterest, and more
@Gottloeb
@Gottloeb
What They Blogged About
• Three ways to register• Four ways to carry your card• Hundreds of ways to save• Thousands of items to buy with points
Blog
@Gottloeb
How did we measure this?
@Gottloeb
Share of Voice
Comp3%
Comp 20%
Balance Rewards
77%
@Gottloeb
Search Engine Optimization
@Gottloeb
36 Million Impressions
@Gottloeb
Additional Value – Feedback Loop
• Where can I see how many points I have?• How do I collect points faster?• Do I have to carry my card with me
everywhere?
@Gottloeb
How does this connect?
@Gottloeb
Thank You
@Gottloeb