secrets of food blogger outreach for hotels and restaurants
TRANSCRIPT
Secrets of Food Blogger Outreach for Hotels and
Restaurants
Why a Blogger is need today? Need to be presented in experiential
way Need to be findable online Food images goes viral Conversational Marketing to be in
place SEO needs Blogging Content to be shared on Social Media
Need to be presented in experiential marketing
Blogger can present a hotel or restaurant in experiential format
Blogger can be used to experience the advantage and uniqueness
Seeing is experiencing
Need to be findable online
Blogging is preferred advantage for SEO and searches.
People believe in recommendation Blogging is not lie even it is at times
sponsored
Food images goes viral
Food photography is now a cause for online attraction
Blogging is more “like journalism” , it is rather “recommendation reporting “
Conversational Marketing to be in place
Marketing is now Two way Customer is not just listening, trying
to indentify who is talking and his / her credibility
Customer wants to listen worth
SEO needs Blogging
SEO needs Blogging Google Updates has changed, it
needs fresh authentic content Blog is best source for Content
Blog is a step to social Blog is user generated content
basically It is first step to be social Social Media is a distribution
platforms. Blogging is content . It will help a restaurant and hotel to distribute content in an effective way
How to engage a Blogger Associate Individual Blogger Involve a Blogger Network
Secrets
“Just approach a Blogger”
How to interact with a Blogger Engage a Blogger with Chefs Help / facilitate his interaction,
photography, food testing etc Give him knowledge, reap return Maintain regularity with one Blogger
as he/she is understanding your business
Strategy Integrate Blogging with
communication plan of a restaurant and Hotels.
Communications:
Loknath SwainMumbai Chief Blogger, Lokibuzz.com ( Blog )Online Publisher, Culinary Buzz ( YouTube
Channel)Email : [email protected] Mobile : 9833181107 We welcome association with Hotels and
Restaurants for Blogging purpose