building a foundation for casl [infographic]
DESCRIPTION
Use this infographic to learn more about Canadian Anti-Spam Legislation (CASL), an upcoming law governing commercial electronic messaging (CEM) in Canada. Using a beach/sandcastle motif, the infographic outlines who CASL impacts, what it requires, and best practices commercial senders can implement to help ensure compliance. The key takeaway? While many digital and email marketing professionals are concerned about preparing for CASL, it shouldn’t pose a great challenge for senders who apply best practices around permission and acquisition. The full guidelines will be published once the law is official (expected later this year). Until then, you can prepare for—and even get ahead of—CASL by auditing your data collection processes and ensuring that you’re getting explicit consent at all points of entry!TRANSCRIPT
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What/Who?
Use this infographic to explore CASL and its requirements, as well as best practices you can implement now to ensure compliance.
CASL(Canadian Anti-Spam
Legislation)
Message Requirements:
CEM(Commercial Electronic
Messages)
While CASL is not scheduled to go into effect until later this year, the stipulations are fairly well defined. The most important relate to permission and consent.
Exemptions: Non-Canadian senders with
non-Canadian products/services that could not be expected to know their message will
be accessed in Canada.
Any CEM sent from or
accessed by a computer system in Canada
Penalties up to:$10,000,000
CAD for organizations
$1,000,000 CAD for individuals *Valid for at least 60 days
When you think about it, the CASL requirements are based on universal digital marketing best practices. If you implement them now, you’ll have a solid foundation that will prevent you from being swept away when the law goes into effect.
Sender identification
Mailing address*
One additional contact (telephone, email, website)
Easy unsubscribe (no more than 2 clicks)*
Implied consent:Best practice: implement automated
campaigns before implied consent
expires to confirm express consent
An existing relationshipExpires after 2 years
CASL Governs All CEM
Best practice: use campaign management to centrally manage channel-level permissions
Email SMS
IMSocial Media
Mobile Push
APP
Explicit
consent:
Best practice: a pre-checked
box is not considered explicit
consent
Users input their
email address or
confirm a check-box