What/Who?

Use this infographic to explore CASL and its requirements, as well as best practices you can implement now to ensure compliance.

CASL(Canadian Anti-Spam

Legislation)

Message Requirements:

CEM(Commercial Electronic

Messages)

While CASL is not scheduled to go into effect until later this year, the stipulations are fairly well defined. The most important relate to permission and consent.

Exemptions: Non-Canadian senders with

non-Canadian products/services that could not be expected to know their message will

be accessed in Canada.

Any CEM sent from or

accessed by a computer system in Canada

Penalties up to:$10,000,000

CAD for organizations

$1,000,000 CAD for individuals *Valid for at least 60 days

When you think about it, the CASL requirements are based on universal digital marketing best practices. If you implement them now, you’ll have a solid foundation that will prevent you from being swept away when the law goes into effect.

Sender identification

Mailing address*

One additional contact (telephone, email, website)

Easy unsubscribe (no more than 2 clicks)*

Implied consent:Best practice: implement automated

campaigns before implied consent

expires to confirm express consent

An existing relationshipExpires after 2 years

CASL Governs All CEM

Best practice: use campaign management to centrally manage channel-level permissions

Email SMS

IMSocial Media

Mobile Push

APP

Explicit

consent:

Best practice: a pre-checked

box is not considered explicit

consent

Users input their

email address or

confirm a check-box