MarketingBeesprit Technologies Limited

Market Landscape

Social Commerce

Customers are heavily investing their time on social media during awareness & buy phases

Social Media is replacing the retail websites

Real Time Engagement

Response Window is growing smaller and smaller

This in turn is enhancing post sales customer experiences & advocacyCustomer Service teams are able to provide Differentiating Customer Experience

Customers want faster access to real time and offline eventsIt is revealing much more authentic side of the business. Live Streaming helps to broadcast the world around us

Live Streaming Video

People convenientlyuse the payment gateways

Financial Accounts Logging through social media has more than tripled in two years

Financial Accounts Logging

Social Media is aware of the players in the industry

Social Media Analytics mine customer sentiment giving clear picture of Customers Likes & Dislikes

Data Driven Decisions

What the marketer’s have to say

The growth of Social Networking has been a positive linear growth.

The growth is expected to reach around 2.44 billion users by 2018 as predicted by Statista.

2010 2011 2012 2013 2014 2015 2016 2017 2018

0.971.22

1.41.59

1.791.96

2.132.29

2.44

Year

No.

of u

sers

in B

illio

ns

Marketing

Strategies

Branding Positioning &

messaging Market Research Trade shows,

Conferences, Webinars & Special

Events

Public relations

& Advertising Media outreach &

Industry advertising

Search advertising

Demos

Content Development & Demand Generation

Corporate presentations Case studies,

Videos/Demos White papers Customer/Clients loyalty

Web Marketing Website development Search optimization E-newsletters Social media

Create a preview trailer –

Generate early buzz and gauge

response.

Blog about the

development process on

your website -Allow

interested users to sign up for newsletters

here.

Plan your beta test –

Plan your beta test well in

advance so you can incorporate

feedback.

Create a promotional channel list – Find the best channels for

promoting your app.

Shortlist forums –and

start interacting with users.

Outreach plan – Plan who you will reach out to and when.

Create a press kit – Include app

icons in different sizes, screenshots,

and other information

about your app.

Promotional deadlines –

Create a timeline for all the activities to be carried out.

Digital strategy approach

Mobile marketing strategy

Media Plan

Digital and creative campaign plan

Social Media Management

Website design and content

SEO

Email Blast

Technology Webinars

Planning

Website Design

Management

Offline Integration

Social Media

Traffic Building

Optimization Process

Conversion Analysis

Planning Annual Communication Plan Recommended PR Strategy, Approach, Activities Event Plans Monthly Activity Dashboard Events / verticals Checklist Briefing documents for the Spokesperson Key Message Document

Reporting Weekly Work-in-Progress reports Monthly Activity Report Event Coverage reports

Media Monitoring Daily media monitoring report Media movements & updates – as & when

Media Outreach Media query management Draft responses & FAQs Leadership Team’s briefing prior to media

interactions Media briefing prior to engagement with the

leadership team.

Knowledge bank Media database, FAQs, Factsheets Company & executive profiles Segment & product profiles

Editors Club

Editorial Board Meeting

Spokesperson profiling

Contributory Articles

Industry Story Participation

Case Studies

One-on-ones

Media familiarisation Trips

Trend spotting and features program

Press Releases

Event Support

Creating and managing content for social platforms (social calendar)

Identifying objectives for platform presence – brand persona building, increase follower base, increase traffic to website and thus registrations

Identifying frequency of posting Response management

Addressing grievances/ crisis management Periodic analysis of content to adjust

publishing schedule and content Scanning social platforms for brand

mentions, conversations or opportunities to join in

Scanning the web for brand mentions to amplify on social platforms

Press Releases

Blogs

ArticlesKey Message on Billboards

Social Media

Tag lines

Whitepapers

Case studies

Customer testimonials

By-line articles

Keynote presentations

Identify Top Conversion Paths

Tools to Measure

Google Analytics

Inspectlet

Optimizely

Web Analytics

Sales Tracking

KPI Tracking

Measure

InnovatePropagate

Strategy