adidas in India 1989 entered India, license agreement with Bata

1996 joint venture with Magnum International Trading Co. Ltd.

1998 Sachin Tendulkar is Brand Ambassador for India

1999 introduced the cheapest range of shoes they had ever sold

2001 first televised advertisement for India: Paes & Sachin

2004 Advantage adidas campaign kicks in. 30% growth milestone

2005 Andreas Gellner is new MD, India.

Competitor Analysis

STRENGTHS

Found in 1895, Reebok Intl. Ltd. Is steeped in history and heritageHas largest market share in India Has strived on street hip-hop image as its USP Compulsory centralized test for all sales staff

WEAKNESSES

Least preferred brand among the three and currently stagnating

STRENGTHS

Largest International portfolio of sport ambassadors Sponsors football teams with maximum fan following in India Highest brand image in India according to our survey

WEAKNESSES

Rigid pricing structure Our survey shows Nike behind Reebok & Adidas in market share in India

MOST IMPORTANT FACTOR BEFORE PURCHASE

CUSTOMERS WILLINGNESS TO PAY

MARKET SHARE

BRAND EQUITY

ENVIRONMENT ANALYSISBPO boom

S.T.P

incomegenderS.T.P

RECOMMENDATIONS launch adidas originals & style in India

target the Achievers psychographic

explore female market with Reebok

compulsory standardized test for sales staff