MARKETING 160 – MODULE 3

MARKETING MIX, ENVIRONMENT & INFOWith Duane Weaver

MODULE THREEMARKETING MIX, MKTG. ENVIRONMENT AND

MKTG. INFO…BUILDING A SITUATIONAL ANALYSIS• iRAT• tRAT• Write Appeals• Debrief and questions• Team Exercise 1 of 3 – Sit. Analysis – Questions to Ask• Team Exercise 2 of 3 – BEST SAMPLE PLAN• BREAK • Team Exercise 3 of 3 – Sit. Analysis – Building Our Plan and EXIT TICKET

OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3

I-RAT• You will have 8 minutes to complete the 10 question individual Readiness

Assessment Test

OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3

I-RAT

8:00OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3

I-RAT

7:006:306:005:305:004:304:003:302:302:001:301:000:303:00TIMES UP!OUTLINE iRAT tRAT APPEALS BREAKEXERCISE 1 EXERCISE 2 EXERCISE 3

TIME IS UP!

I-RAT

OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3

T-RATTEAM READINESS ASSURANCE TEST

YOU WILL HAVE 8 MINUTES

OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3

DECREMENTAL SCORING OFTEAM RAT

• Remember time is limited!

• Right answer on: • 1st try = 10 points• 2nd try = 5 points• 3rd try = 2 points• 4th or 5th try = 0 points

Don’t find the correct answer on the first try? Keep discussing and scratching to earn partial

creditOUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE3

T-RAT

8:00OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3

T-RAT

7:006:306:005:305:004:304:003:302:302:001:301:000:303:00TIMES UP!OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3

TIME IS UP!

T-RAT

OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3

SCORING YOUR TEAM RAT

• Right answer on first try = 10 points• Right answer on second try = 5 points• Right answer on third try = 2 points• Right answer on fourth or fifth try = 0 points

OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3

HOW DID YOUR TEAM DO?

•TEAM SCORES?

OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3

10 MINUTESAppeals Process• You can appeal AS A TEAM any questions that you

believe were misleading, unfair, or inaccurate.• OPEN BOOK • Appeal must be IN WRITING (see appeals forms in

your folder)• Include reasons and CITE EVIDENCE from the text

to support your argument…OR…• If your appeal is based on misleading language in

the question, you must include ALTERNATE QUESTION WORDING.

OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3

MODULE 3EXERCISE ONE

COMPLETE TEAM ACTIVITY – SITUATIONAL ANALYSIS – QUESTIONS TO ASK:

You have 8 minutes to decide.

Rank the list from 1-13, with MOST IMPORTANT (being 1) to LEAST IMPORTANT (being 13).

Be prepared to REVEAL your MOST IMPORTANT first and the LEAST important second (write them on each side of the blank paper provided – use a MARKER).

THE QUESTION IS IN YOUR TEAM FOLDERS.

OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3

MODULE SIXEXERCISE 2 – CASE 1

TEAM ACTIVITY – SITUATIONAL ANALYSIS – BEST SAMPLE PLAN:

Looking at the FIVE SAMPLE SITUATIONAL ANALYSES in your team folder (marked: A, B, C, D, E) take 15 minutes to look over the sample situational analyses. Then select the one you feel is the BEST situational analysis.

Use the ABCDE letters in your folders to REVEAL your answer when asked. Be prepared to explain why as a team you feel this is the BEST example of a situational analysis.

OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3

BREAK TIME• TODAY we will BREAK for 10 minutes

OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3

TEAM ACTIVITY –SITUATIONAL ANALYSIS (OUR PLAN)1. Discuss the data you have brought today (see exercise sheet in folder)

2. Determine NEXT STEPS (see exercise sheet in folder)

3. EXIT TICKET: 1. Identify your BRAND (you plan to bring to Nanaimo) along with a brief (one paragraph)

description of what the brand is and the benefits it has to offer.2. List your NEXT STEPS (as an action plan) that you will complete before next class…your

instructor needs to see and concur that your action plan is adequate to be able to EXIT.

MODULE SIXEXERCISE 3 – SITUATIONAL ANALYSIS –

BUILDING OUR PLAN

OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 3BREAKEXERCISE 2