brp – corporate presentation

Corporate Presentation

March 2017

2Corporate PresentationMarch 2017

Who we are

People driven by passion

8,700 employees

BRP (TSX:DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles and propulsion systems.

MOVED BY PEOPLE DRIVEN BY PASSION


1942 1959 1970 1988 1989 1998 2001 2003 2007 2010 2013 2013 2014 2015 2016

Over 70 Years of Industry-Leading Innovation

Start-up of Auto-Neige Bombardier

Limitée

Industry FirstSki-Doo

snowmobile

Acquisition ofthe Austrian Company

Rotax-Werk

Industry FirstSea-Doo

PWC

Acquisition of the

company Nordtrac Oy and the Lynx

brand

Bombardier enters the

ATV market

Acquisition of the

Evinrude and Johnson brands

Bombardier sells its Recreational

Products division; BRP is

officially launched

Industry First Can-Am

Spyder on-road vehicles

BRP entersthe side-by-side market

BRP’s InitialPublic

Offering

BRP re-launched the PWC market with Sea-Doo

Spark

Launch of a new

outboard engine,

Evinrude G2

BRP enters the utility-recreation segment of the

side-by-side industry

Launch of the Can-Am Maverick X3 side-by-side

vehicle


BRP VisionMoving people with passion and innovation

Passion for the “Ultimate Ride”

Market-shaping products & services

Visceral connection with consumers


Presence in the WorldManufacturing sites, dealership and distribution network

Distribution network Dealership network:

Canada FranceUnited States SpainAustralia ItalyUnited Kingdom IrelandBenelux GermanyFinland SwedenNorway ChinaJapan BrazilMexico

CanadaUnited StatesMexicoAustriaFinland

Manufacturing sites:


Presence in the World Manufacturing facilities

Valcourt, Canada

Snowmobiles On-road vehicles

Querétaro, Mexico

PWCs Rotax Engines

for Can-Am off-road vehicles andSea-Doowatercraft

Sturtevant, United States

Outboard Engines Jet Propulsion

Systems

Rovaniemi, Finland

Snowmobiles 6x6 ATV assembly

Juárez 1, Mexico

ATVs SSVs

Juárez 2 , Mexico

SSVs

Spruce Pine, United States

Evinrude outboard engine components

Gunskirchen, Austria Engines:

• Snowmobiles• PWCs• On-road vehicles• Light and

ultralight aircraft• Motorcycles• Karts


Organizational Structure

Global Retail & Services

Global Brands & Communications

Design, Innovationand

Corporate ImageFinanceGeneral Counsel

Global Human Resources and Health, Safety &

Security

Product Engineering &Manufacturing

Operations

Marine PropulsionSystems

President and CEO

Strategy, Business Development

and Transformation

Can-Am Spyder


Seasonal ProductsYear-Round Products

Propulsion Systems

Can-Am ATV

Can-Am SSV

Can-Am On-road vehicle

Ski-Doo Snowmobile

EvinrudeOutboardEngine

RotaxEngine

Parts, Accessoriesand Clothing

Product Portfolio Based on FY17 revenues

39.3 % 35.3 %

10 % 15.4 %Sea-Doo PWC

Lynx Snowmobile


PortfolioFY17 revenues – geographic distribution

CANADA

UNITED STATES

INTERNATIONAL 17.7 %

50.8 %

31.5 %


Snowmobiles

#1 MARKET SHARE Category creator

Most complete line-up in the industry

Full line-up of 2-stroke and 4-stroke engines

Premium product positioning

Industry-leading innovations

SKI-DOO SYNONYMOUS WITH SNOWMOBILE


Personal Watercraft

#1 MARKET SHARE Category creator

Most complete line-up in the industry

50% of buyers are new users

Leader in performance and safety

Only PWC with a brake system

SEA-DOO SYNONYMOUS WITH PERSONAL WATERCRAFT


All-Terrain Vehicles

RISING MARKET SHARE Premium product targeted to enthusiast riders

Performance, precision-engineered handling and rider-focused design

Strong brand heritage in racing

Award-winning performance and quality

GROWING MARKET-SHARE POSITION


Side-by-Side Vehicles

EXPANDING MARKET SHARE Entered market in 2010

Entered the Utility-Rec industry segment in 2015 with the introduction of the Can-Am Defender model

STRONG POSITION IN RAPIDLY GROWING CATEGORY


Spyder On-road Vehicles

UNIQUE CATEGORY Motorcycle/sportscar cross

Open-air experience with stability and ease-of-use

4 platforms: Sport, Sport-Touring, Touring and Sport Cruising

Attract new consumers to the powersports industry

HIGH GROWTH POTENTIAL


Outboard Engines

RENOWNED BRAND Complete line-up from 15 to 300 HP

100-plus years of performance, reliability and innovation

New E-TEC G2 engines provide 15% better fuel efficiency, 75% fewer total regulated emissions and 20% more torque than leading four-stroke engines

STRONG BRAND REDEFINING BOATING


Rotax Propulsion Systems

Powering the ultimate ride

PERFORMANCE, RELIABILITY AND EFFICIENCY• Development and manufacturing of

engines for all BRP vehicles and various OEMs

• World’s largest piston aircraft engine producer

• Rotax kart engines used and approved under racing conditions as in the world’s biggest international kart racing series – the Rotax MAX Challenge

STRONG COMPETITIVE ADVANTAGE

PERFORMANCE AND RELIABILITY

At the heart of every BRP-manufactured vehicle

Chosen by many kart, light and ultra-light aircraft, motorcycle and jet propulsion boat OEMs


Parts, Accessories and Clothing

AN INTEGRAL PART OF THE CONSUMER EXPERIENCE

Enhance the lifestyle associated with powersports products

Parts and accessories uniquely designed for BRP vehicles

Accessories to enhance, modify and customize

MORE THAN JUST VEHICLES


Our Priority: Innovation

Advanced Technology CentreSherbrooke, Québec

Regional Innovation CentreGunskirchen, Austria

Centre Design & InnovationValcourt, Québec

Research & Development CentreValcourt, Québec

Picture to be

replaced by R&D

4 State-of-the-art development centres

~4% Annual R & D investments, the most in the industry

1,500 Patents andapplications

Over

of sales


brp.com

facebook.com/brpinfo/

@BRPnouvelles

linkedin.com/company/brp

youtube.com/CommunicationsBRP

https://twitter.com/BRPnouvelles

http://www.brp.com/