brightonseo - proactive competitive intelligence or “where the *^%&# should i find the...

38

Upload: alexandra-tachalova

Post on 22-Jul-2015

5.684 views

Category:

Marketing


0 download

TRANSCRIPT

Page 1: BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I Find the Data?!”
Page 2: BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I Find the Data?!”
Page 3: BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I Find the Data?!”

@AlexTachalova

Page 4: BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I Find the Data?!”

@AlexTachalova

Page 5: BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I Find the Data?!”

@AlexTachalova

Page 6: BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I Find the Data?!”

@AlexTachalova

Page 7: BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I Find the Data?!”
Page 8: BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I Find the Data?!”

Competitive Intelligence

@AlexTachalova

Page 9: BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I Find the Data?!”
Page 10: BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I Find the Data?!”
Page 11: BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I Find the Data?!”

@AlexTachalova

Page 12: BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I Find the Data?!”

@AlexTachalova

Page 13: BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I Find the Data?!”

To beat up the competitive market be

ready to invest seriously.

@AlexTachalova

Page 14: BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I Find the Data?!”

@AlexTachalova

Page 15: BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I Find the Data?!”

@AlexTachalova

Page 16: BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I Find the Data?!”

@AlexTachalova

Page 17: BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I Find the Data?!”

That face you make when

you hear about keyword research.

@AlexTachalova

Page 18: BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I Find the Data?!”

Building list automatically

Select Tool Investigate tool’s API Develop script

Page 19: BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I Find the Data?!”

@AlexTachalova

Page 20: BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I Find the Data?!”

Position Tracking Tools

Page 21: BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I Find the Data?!”

List of domains…

Page 22: BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I Find the Data?!”

@AlexTachalova

Page 23: BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I Find the Data?!”

Special Tool

http://bit.ly/toolbrightonseo

Page 24: BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I Find the Data?!”

Thinner…

@AlexTachalova

Page 25: BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I Find the Data?!”

Bigger…

@AlexTachalova

Page 26: BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I Find the Data?!”

@AlexTachalova

Page 27: BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I Find the Data?!”

@AlexTachalova

Page 28: BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I Find the Data?!”

Global companies spent 2.4 billions

on Business and Competitive

Intelligence in 2013

Forbes

Page 29: BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I Find the Data?!”

Tools to set up alerts

@AlexTachalova

Page 30: BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I Find the Data?!”

Alerts

@AlexTachalova

Page 31: BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I Find the Data?!”

Alerts

@AlexTachalova

Page 32: BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I Find the Data?!”

Web Explorer

@AlexTachalova

Page 33: BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I Find the Data?!”

Alerts

@AlexTachalova

Page 34: BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I Find the Data?!”

Alerts

@AlexTachalova

Page 35: BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I Find the Data?!”

Alerts

@AlexTachalova

Page 36: BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I Find the Data?!”

Alerts in your Mailbox

Page 37: BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I Find the Data?!”

@AlexTachalova

Page 38: BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I Find the Data?!”