A tool for managing the reputation and activity of your brand in social media

Currently, there are 50 million Russian-speaking users who communicate on the Internet

18% of users trust online advertising

61% of users trust the opinion of their Internet friends

We invented BrandSpotter so that you could be instantly aware of their opinion of you.

tFeatures of BrandSpotter

Friendly interface — all the main indicators on one page

Linguistic model

BrandSpotter understands the slang of social media users and, by means of a custom-designed linguistic model, is able to evaluate the tone of a user's message about your brand

Whatever they call your brand, BrandSpotter can recognise it

Whatever they call your brand, BrandSpotter can recognise it

You would then be able to use stopwords in a query of ‘Black bummer’ in order to not read unwanted results.

BrandSpotter allows you to understand how efficient work with particular communities would be

You would be able to monitor the references/mentions of your brand as soon as they appear on the Web

Analytical model and metrics

We have developed an analytical model that measures the activity of your brand in social media: estimates the audience that has heard about you, people who wrote about you, and the users who have been loyal and devoted to you for a long time.

Metrics: Attention

The assessment of the current level of the customer's attention to the brand

Metrics: Involvement

The assessment of the level of the user's involvement in the communication with the brand or the discussion of the current sales promotion

Metrics: Influence

The third stage of the interaction between the brand and a user in social media: Evaluation of a user's attitude (positive/negative) towards the brand in process

In a nutshell:

BrandSpotter provides a comprehensive picture of the brand's presence in social media.

Please contact us:

http://brandspotter.ru

ilya@brandspotter.ru