branding yourself strategically

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Slides for guest lecture (Stanford BUS 194), "Branding Yourself Strategically." July, 2009

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Page 1: Branding Yourself Strategically

Branding Yourself Strategically

Stanford UniversityBUS 194

July, 2009

Page 2: Branding Yourself Strategically

• Three “Café” Conversations– Conversation One– Conversation Two– Conversation Three

• Open Discussion

Social Networks and Personal Branding

Page 3: Branding Yourself Strategically

• Focus on what matters.• Contribute your thinking.• Speak your mind and heart.• Listen to understand.• Link and connect ideas.• Listen together for insights or deeper questions.• Play, doodle, draw.

• Have fun!

Café Etiquette (from http://www.theworldcafe.com)

Page 4: Branding Yourself Strategically

• Five Minutes

• Questions to discuss– “What social networks are you using?”– “Who has a strong personal brand on those networks?”

Conversation One

Page 5: Branding Yourself Strategically

• Fifteen Minutes

• Questions to discuss– “Is it more important to listen or talk?”– “What goals could you set for yourself?”– “How long does it take to develop a personal brand?”

Conversation Two

Page 6: Branding Yourself Strategically

• Fifteen Minutes

• Question to discuss– “Whatʼs the right balance of ʻprofessionalʼ and ʻpersonalʼ

on social networks?”

Conversation Three

Page 7: Branding Yourself Strategically

Christopher Carfi (@ccarfi)CEO | Cerado, Inc.

[email protected]://www.cerado.comhttp://www.socialcustomer.com

Contact InfoP

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Page 8: Branding Yourself Strategically

Branding Yourself Strategically

Stanford UniversityBUS 194

July, 2009