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Varumärke, logo & grafisk profil 2015

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Varumärke, logo & grafisk profil2015

Micael Wahlberg

CV: linkedin.com/in/micaelPortfolio: micael.seMood Boards: pinterest.com/micaelwahlbergMood Blog: wahlberg.tumblr.come-Commerce: designer.seBehance; behance.net/micaelInstagram; @micaelwahlberg

Fokus/Konkurrensfördelar

• Ekonomiskt hållbara• Ekologiskt hållbara• Etiskt hållbara

Varför driva företag?

Varumärke, logo, märke

Varumärke eller brand på engelska betyder brännmärka

Varumärke / brand

Brand är varumärke på svenska

• Vad du Tänker och Känner inför ett varumärke är varumärket

• Dina samlade Upplevelser av varumärket

Varumärket är i din hjärna

Brand är det som inte syns

Logotypen toppen av isberget

Pictorial marks eller märke

Letterform marks eller bokstavsmärke

Wordmarks eller textmärke

Kombinationer

Karaktärer

Djur

Varumärkets egenskaper

Helhet

• Visionärt• Särskiljande• Flexibelt• Engagerande• Långsiktigt, modernt och tidlöst• Autentiskt

Visionärt

Tagline

• Nike, Just Do It!• Disney, Make people happy

Särskiljande

Tagline

• Coca Cola, Happines in a bottle• Harley Davidson, Rider passion

Flexibelt

Engagerande

Långsiktigt, modernt och tidlöst

Autentiskt? Vad ligger under ytan?

FIKA

Advertising and brand attitudes: Evidence from 575 … and brand...Chief Marketing Officers say they prove the short-term impact of marketing spend on the business quantitatively,

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how to boost sales and investor leads€¦ · PR’s short & long term benefits Good PR can help your company: • Achieve worldAchieve world-class brand recognitionclass brand recognition

Procedure Code Short Description Brand Name Prior Auth ... … · Procedure Code Short Description Brand Name (for reference) Prior Auth Requirement Effective Date J0288 Ampho B Cholesteryl

Assessing the Financial Impact of Brand Equity with Short ...Assessing the Financial Impact of Brand Equity with Short Time-Series Data Natalie Mizik and Eugene Pavlov Abstract In

FINA Brand Guidelines Short

THE KLEINE ZEITUNG INTRODUCES ITSELF. From the two-shilling daily to a multimedia brand 111 years SHORT, August 2015

DN varumärke och grafisk plattform

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2017 Short Stack - Building a Brand that Matters

Model Cut size Brand UPC Code Description Short ... · Number Description Short Description Marketing Text Keywords Cut size Paper (mm) intimus 6-89233-00022-5 291134 20 CC3 20CC3

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IN IT TOGETHER - Turquoise Branding‚ Brand Strategy ...€¦ · co-branding guides. Finally, we activated the brand for launch through the production of a short film which tells

Michaela Brand ‘Potpourri’ – Welcome · 6 12-16 October 2015 - XIIIth IADA Congress Berlin Michaela Brand ‘Potpourri’ – Welcome Short lectures by Berlin colleagues on

Branding Short Course for Associations. 2 What is a Brand?

Our Background - Kananikanani-consulting.com/Kanani_English_Company_Profile.pdf... (IMS) Strategic Brand Positioning ... Market Segmentation & Positioning. ... Short listing and targeting

Varumärke och visuell kommunikation

a white paper Driving Brand Performance with Key ... BranD Performance with Key Performance inDicators | Page 2 what Do KPis achieve? In short, KPI data leads to insights that encourage

BEYOND BUSINESS · The stage two short listed top 1000 brands based on parameters like Brand Recall and Brand Perception. During the third and ﬁ nal stage, a pan-India consumer