Our Background

Our success is based on our ability to leverage our vast experience of over 34-years in sourcing and outsourcing work to a large network of global association of agencies, firms and freelanced professionals.

Our ability to utilize such network has enabled us to source the best regional talent, localize it, and utilize it to implement various solutions for our local clients. In doing so, we have established strategic partnerships with major firms ranging from investment and accounting institutions to media and research agencies.

Since our inception back in 1977 and through the Middle East Consulting Office (MECCO), one of the

first leading management consulting firms in Saudi Arabia, we have been providing innovative business

solutions to many local and international firms and governments.

Integrated Marketing Solutions (IMS)

Strategic Brand Positioning

Strategic Media Planning

Feasibility Studies

Business Plan Development

Balanced Score Card Implementation

Corporate Restructuring & Performance Improvement

Project Management Solutions

Financial Consultancy*

Our Business Solutions

* Exclude Securities

Marketing

Activity

Integrated Marketing Solutions (IMS)

Promotional Advertising

Activity

Brand Attributes

Market Data

(Retail Audit)

We have developed a unique marketing tool to asses our client’s business from a comprehensive

marketing prospective by combining solid market data (Retail Audit) with current marketing activities

(Share of Voice), and with the consumer’s perception about the client’s product (Brand Attributes). We

call this approach, the Integrated Marketing Solution (IMS).

The Integrated Marketing Solutions (IMS)

Consumer

Perception

Survey

Retail Audit

Map is the copyright of mapsof.net.

Market Data

Brand Attribute

Consumer Survey

Marketing Activity

Strategic Brand Positioning

Building our client’s brand franchise is our objective here. Once all category attributes and brand

market-related information is obtained through our Integrated Marketing Solutions (IMS), we will then

create a clear road map for positioning our client’s brand on the right direction.

Our goal is to assist our

clients in achieving their goal

IMS

Strengthening brand equity is a long-term process, yet a rewarding one. For it to succeed, it must

include the right media mix. Whether above or below the line, each brand has unique attributes that

must be communicated through the right media vehicles.

When advertising it could also be challenging to achieve the right balance between efficiency (i.e.

CPM) and effectiveness (i.e. Reach). From TV spot allocation to press insertions, achieving the

right balance for our client’s advertising needs is our aim.

Strategic Media Planning

Selecting the most effective media vehicle is a matter of

matching the promotional message with the right media mix.

For example, although outdoors is a great tool in building

fast awareness, a complex message should not be

communicated through outdoors.

The Feasibility Study

Our approach to feasibility is very simple, yet very solid. Revenue

assumptions are derived from our robust Integrated Marketing

Solution (IMS) product. Cost assumptions are directly obtained from

the Resources & technical study.

After ensuring the accuracy of all input variables and assumptions, the

financial payout is estimated by “best-in-class” tools and consultants.

Kanani, through the Middle East Consulting Office (Mecco), has

developed more then 200-feasibility studies over the past 3-decades

and across various industries and government sectors.

Business Plan Development* Our approach to business planning is driven by our belief that each organization must start with a

strategic vision. To achieve such vision, a plan must be crafted through a synchronized strategy that is

guided by the financial goals, achieved through targeted customers, facilitated by the internal

processes, and executed by the human capital resources

Vision

Financials

)Budget & Goals (

Target Market (Customers)

Internal Process

(Products & Services)

Corporate Culture

(Expertise & Know-how)

* Some Business Plans follow the Balanced Score Card ® method, which

is one of several methods that may be deployed for business planning.

Balanced Score Card ® Implementation

When planning for business success, we start with the end results in mind (i.e. financial goals); then we

convert such goals into an action plan*. Once a plan is developed, we start the implementation process

as follows:

Step-1: Human Resource Needs & Budget Allocations.

Step-2: Internal Processes Requirements.

Step-3: Market Segmentation & Positioning.

Step-4: Financial Projections & Controls.

“One of the great challenges that most businesses face today, is not a lack of vision, but rather its implementation” M. A. Alfadl

* Some Business Plans follow the Balanced Score Card ® method, which

is one of several methods that may be deployed for business planning.

Performance Improvement (Balanced Score Card example*)

Each Goal must be S.M.A.R.T:

Specific

Measurable

Achievable

Realistic

Time Bound

25 %

25%

25 %

25 %

* Some Business Plans follow the Balanced Score Card ® method, which

is one of several methods that may be deployed for business planning.

Weights (%)

Financials

• Increase top line growth, (sales) and improve bottom line (NI)

• Maintain healthy ratios (ROI, NI, Leverage, etc.)

Customers

• Increase Market Share

• Improve brand equity (Attributes)

Processes

• Increase production line capacity to X%.

• Reduce inventory & receivables turnover, etc.

Human Resources

• Achieve training goals and days

• Complete staffing needs, etc.

Each employee will have a score card, starting from top management down to the entry level employee of the

company. The goals in such score card can be adjusted, according to the strategic priorities, reflected through a

customized software.

Each project is unique and should be treated as a separate stand alone business. Rarely do organizations

have the right setup structure from the start; ultimately each project will require new budgets, reallocation

of resources, and perhaps adding resources.

We start with the Suggested Organizational Structure.

And follow it up with the department & Staffing Needs.

Then set the budget allocations.

And, define the Marketing & Sales force.

Hire Executive Management team.

Hire Accounting & Finance team.

Hire and/or outsource systems Support.

Corporate Restructuring

“A-to-Z” Project Management Solutions (From Concept to Delivery)

Feasibility Stage Setup Stage Operational Stage

(Delivery)

Concept

We offer a wide spectrum of financial consultancy services. Through our network of clients, and in

collaboration with affiliated firms, we provide integrated Merger & Acquisition (M&A) and corporate

Spin-off solutions. We advise our clients on ensuring that every step is carefully planned and

meticulously executed.

Our M&A consulting services include the following:

Discrete acquisition searches, for both buyers and sellers.

Short listing and targeting of potential acquisition candidates.

Strategic assessment of the targeted entity to maintain synergy.

The facilitation of negotiations, including and deal structure alternatives.

Process management, including the efficient management of legal services.

Assessing how the corporate cultures will merge, analyzing the combined product lines to see whether they

will extend or cannibalize each other under the new company's offerings.

After closing a deal, we assist in integrating the two organizations to achieve the excepted synergies.

Financial Consulting*

* Excluding securities

1. Analyze the Market.

2. Analyze The Process

3. Allocate Resources

4. Determine Feasibility

5. Develop Action Plan

We start with the

company’s vision

If its not

Feasible

Termination

Our Top/Bottom Approach to Business Solutions

Market

Process

HR

Feasibility

Study

Business

Plan

• Product Positioning

• Market Share Projections

• Technical Details

• Project overall estimated cost

allocations

• Pay Out Analysis

• Resource Details and Cost

• Market + Process + HR + Feasibility

Implementation New Venture New Acquisitions

• Over 15-years of experience, including 10-years of consulting

work stretched across diversified business sectors.

• Established 3-new companies and re-launched 2-firms.

• Previous member of the Young Saudi Businessmen Committee

at Jeddah Chamber of Commerce.

• Licensed Management & financial consultant by the Ministry

of Commerce & Industry

• Has extensive experience in marketing, including leading

multi-national firms such as Proctor & Gamble (P&G).

• Has over 9-years of Retail & Corporate banking experience

with reputed international & local banks, such as Assistant

General Manager at Samba Corporate Banking.

• Has extensive exposure to Shari’a Compliant Banking

Products.

• Holds an Engineering Bachelor’s degree from the USA, was

placed on the dean’s honor list and holds a Management

Master’s degree from the USA.

• Over 30-years of business consulting & trading experience, including the establishing of 22 entities & holding companies for various clients.

• Founder and Chairman of Kanani, and the Middle East Consulting Office (MECCO), along with several other various companies.

• Held various senior positions in Corporate Finance at Proctor & Gamble (P&G) in KSA and Switzerland. Culminating with the CFO post for P&G, Arabian Peninsula.

• Previous Member of the Consulting Committee at the Jeddah Chamber of Commerce and Industries.

• Won several awards and worked across various industry sectors and consulted various local and international private companies, as well as, government entities. Conducted over 200-projects, including almost +150-feasibility studies.

Kanani Executive Team Profile

Mazen A. Alfadl (GM/Owner) Abdullah K. Alfadl (Founder)

• Diverse executive with almost 20 years of work experience,

predominantly in Emerging Markets. Decade long career with German

Industrial Giant Siemens.

• Track record of over 10 years in C-level assignments in Russia, India, Saudi Arabia and the UAE. Held Managing Director, Group CFO, COO and CIO positions.

• Managed both listed and private companies in the following sectors: Real Estate, Hospitality, Airports/ Ports, Engineering, IT, Electrical equipment, Transportation, Communications, Healthcare, Oil & Gas.

• Expertise ranges from Strategy to Sales and Delivery and covers all corporate functions (Finance, M&A, HR, Procurement, IT, Legal, Audit, Compliance). Excellent track record in business development, organization development and restructuring.

• Experience on program director and project manager level in successful major (50 man-years) standard software implementations (ERP systems, MIS systems, Financial consolidation applications).

• Holds a Postgraduate Diploma (Distinction) in Financial Strategy Finance from University of Oxford’s Said Business School and a Degree in Finance from Baden Wuerttemberg Cooperative State University in Mannheim. Member the UK Institute of Directors with Certification (Distinction) in Company Direction (CertIoD).

• Vice Chairman of Abu Dhabi Islamic Bank

• Director, Private Equities Department, at ADIA

• Chairman of the Guidelines Committee, ITWG Group and a member of the Administrative Committee at ADIA.

• CIO for the Far East’s Japan Equity Fund and is also the Vice Chairman of Burooj Properties and a board member of Jaicorp.

• Led ADIA’s investments in the global real estate sector working on acquisitions, funds and co-investment initiatives.

• Khaled holds a Summa Cum Laude BSBA degree in Finance and Accounting from Boston University, US, and has completed a General Manager Program from the Harvard Business School.

• He is member of the CFA Institute since 1997.

Kanani Executive Team Profile

Dirk Backhaus Khaled Khouri (UAE)

Bin Sulaiman Center – 3rd floor – Intersection of Pr. Sultan St. and Al Rawdah St.

P. O. Box: 13893 – Jeddah 21414 , Saudi Arabia - Tel: +966 2 606 1122 Fax: +966 2 606 8550

Ministry of Commerce and Industry, Management Consultant License No: 1236

&

Ministry of Commerce and Industry, Financial Consultancy License No.: 364