the kleine zeitung introduces itself. from the two-shilling daily to a multimedia brand 111 years...

THE KLEINE ZEITUNG INTRODUCES ITSELF.From the two-shilling daily to a multimedia brand

111 years

SHORT, August 2015

© Sales development / Anzeigen und Marketing Kleine Zeitung

KLEINE ZEITUNG – A CONSTANT PRESENCE IN THE WORLD OF MEDIA SINCE 111 YEARS

3 x1904

1999

2010

2010

INDEPENDENCEThe Kleine Zeitung first appeared on the 22nd of November 1904 as a party-independent newspaper for all people.

CONCEIVED IN A SMALL FORMATand with a circulation of 30 000 copies, it reported the events of everyday lifewith rich and interesting content.

DEMOCRATISATION OF READINGA newspaper affordable by all.

THE DIALECTIC PRINCIPLEBreadth and depth, mass and claim, rationality and internationality. The announcement back then on the title page merits special attention.


7 GOOD REASONS WHY YOUSHOULD READ KLEINE ZEITUNG …

REGIONALLY ROOTEDRegional reporting with 18 regional issues counts amongst our core competences

YOUR COMPANION THROUGHOUT THE DAYConnect with your customers early in the morning, during the day or late in the evening with the multimedia platforms of Kleine Zeitung – via tablet, PC, smartphone or the classical newspaper channel.

READERS WITH PURCHASING POWER 75.7 % of the decision-makers in Carinthia and Styria read Kleine Zeitung every day. ***

Overproportional representation of Kleine Zeitung in social classes A and B.*

A ONE-STOP SHOP Kleine Zeitung is the regional contact for communication solutions – from classical advertising and online auctions to dialogue marketing. If you need advice, we are here to help!

THE NUMBER ONE IN THE SOUTH With a reach of 52.5 % it is the strongest daily newspaper in its distribution area.*

SUBSCRIBER SHARE: 96 %96 % of the issues sold are delivered each day to loyal subscribers.**

1

2

3

5

4 7

6

Source: *MA 2014, Based: Styria and Carinthia., **ÖAK, 2. HY 2014, ***LAE 2013

111 YEARS TRUSTKleine Zeitung has been a reliable partner on the Austrian media scene for 111 years.


Styria

BENEFIT FROM OUR EXTENSIVE REACHIN THE PRINT AND DIGITAL SEGMENTS

555.000

864.000

KLEINE ZEITUNGreaders

KLEINEZEITUNG.ATUnique User

269.000

52.9 %

51.4 %

Source: MA 2014, ÖWA Plus 2014-IV, EA per month

National

Carinthia incl. East Tyrol

11.9 % 891.000

382.000

126.000

National

Steiermark

Kärnten

14.5 %

43.9 %

32.1 %

© Sales development/ Anzeigen und Marketing Kleine Zeitung

THE REACH OF REGIONAL NEWSPAPERSIN THEIR MAIN DISTRIBUTION AREAS

Vorarlberg149.000 readers

47.5 % reach

Tyrol289.000 readers

47.3 % reach

Salzburg176.000 readers

38.7 % reach

Upper Austria366.000 readers

30.5 % reach

NÖ + Vienna830.000 readers

28.8 % reachNational: 2.285.000 readers

31.6 % reach

NÖ + Vienna443000 readers

15.4 % reachNational: 591.000 readers

8.2 % reach

Burgenland41.000 readers16.4 % reach

Styria555.000 readers

52.9 % reach

Styria + Carinthia + Eastern Tyrol

824.000 readers52.4 % reach

Carinthia + Eastern Tyrol269.000 readers

51.4 % reach

Source: MA 2014 (Mo –Sa), Based on the figures for each province.Reach is indicated in percent, the number of readers in absolute figures.

Reach of provincial newspaper in their ´main areas of circulation with a reach of 11.6% and 839,000 readers in its area of circulation, Kleine Zeitung is the largest provincial newspaper in Austria.Based on the figures for each province. Reach is indicated in percent, the number of readers in absolute figures.


KLEINE ZEITUNG – A PAPER WITHSTRONG REGIONAL ROOTS10 regional offices in Styria, 6 regional offices in Carinthia and Eastern Tyrol as well as a representative office in Vienna provide comprehensive coverage of all regional and political events.

* sale of own products through Vorteilsclub, Ö- Ticket, books, …. in 2014** Diagram not to scale

10 Regional issues in Styria8 Regional issues in Carinthia and Eastern Tyrol

Vienna**


STANDING STRONG – THE KLEINE ZEITUNGCIRCULATION OVERVIEW

CIRCULATION OVERVIEW

The Kleine Zeitung is the clear number 1 in its main distribution area of Styria, Carinthia and Eastern Tyrol!

National

Styria

Carinthia

Print circulation

Sold circulation

Subscriber circulation

Source: ÖAK 1. Half year 2015

96 %SUBSCRIBER PROPORTION


KLEINE ZEITUNGreaders

Source: MA 2014, Kombi, ÖWA Plus 2014-IV, EA per month

REACH IN THE AGE GROUPS

70 yearsand older

14–19 20–29 30–39 40–49 50–59 60–69

STRONGLY REPRESENTED IN ALL AGE GROUPSThe readers and users of Kleine Zeitung

KLEINEZEITUNG.ATUnique User

48.2 %

38.4 % 39 %

49 %41.3 %

44.7 %51.3 %

40.7 %

55.5 %

36.9 %

61.7 %

32.5 %

21.3 %

63.7 %(!) (!)


GET THROUGH TOTHE TOP TARGET GROUPS

STYRIA

SOCIAL CLASSES

Persons belonging to the A and B social classes are grammar school or university graduates and dispose over a household income of more than € 2850.00.

CARINTHIA

KLEINE ZEITUNGReaders-reach

KLEINEZEITUNG.ATUser-reach

Source: MA 2014, Basis: Steiermark bzw. Kärnten;ÖWA Plus 2014-IV, EA per month, Basis Steiermark bzw. Kärnten, pro Quartal

KAUFKRÄFTIG

KAUFKRÄFTIG

69.1 %54.0%

58.9 %45.3%

69.8 %47.5 %

63.9 %39.1 %

PURCHASING POWER


BIGGEST REACH AMONGDECISION-MAKERS

Kleine Zeitung

Kronen ZeitungDer Standard

Die PresseWirtschaftsblattKurier

Kleine Zeitung

Kronen ZeitungDer Standard

Die PresseWirtschaftsblattKurier

STYRIA

CARINTHIA

Managers and decision makers in Southern Austria prefer to read the Kleine Zeitung. The current reader analysis for decision makers (LAE 2.0/2013) indicates that it has a reach of 75.7 per cent at the managerial level in Carinthia and Styria

The average Austrian decision maker is 46 years old, has worked for 15 years at a coThe average Austrian decision maker is 46 years old, has worked for 15 years at a company, is married and has a net monthly household income of 4500 Euro.* Decision-makers in enterprises with five employees and more are included in the survey for the reader analysis. (Population 2013:331,000 decision-makers)

Source: readers analyse 2.0 2013, Based; Styria and Carinthia*Source: horizont.at [Stand: 17.03.2013]


WILLHABEN.AT5.905.175 Unique Clients2

More than 1 Million registered user!5

WOGIBTSWAS.AT734.110 Unique Clients2

360.000 App Downloads6

KLEINE ZEITUNG864.000 reader1

KLEINE ZEITUNG APPS93.800 Unique Clients2

ORIENTATION on all plattformsreader & user per month

KLEINEZEITUNG.AT 2.166.689 Unique Clients2

DESKTOP: 49,23 % (1.071.044 UC2)MOBILE: 50,57 % (1.095.645 UC2)

SMARTPHONE APP: 83.475 UC2

TABLET APP: 10.325 UC2

GUTGEMACHT.AT101.596 Unique Clients7

More than 12.000 ratings!8

FACEBOOK-PAGES95.170 Fans3

VISITS FROM FACEBOOK TO KLEINEZEITUNG.AT PER DAY: 51.8644

1 MA 2014, national2 ÖWA Basic, July 20153 Facebook, per 2015-07-314 Internal Analysis, Xiti, July 2015

5 Internal Analysis, willhaben.at, March 20156 Apple App Store & Google Play Store7 Internal Analysis, google Analytics, July 20158 Internal Analysis, gutgemacht.at, July 2015


THE MOBILE REVOLUTION

ACCESS TO KLEINEZEITUNG.AT & APPs

Source: XITI May 2015, Visits in %

More and more Kleine Zeitung readers use their mobile terminals to be up to date and have instant access to the latest news instantly.

THE TRENDIS CLEAR!

Desktop

Smartphone &Tablet (Apps)

Smartphone & Tablet (Website)

18 %

40 %

42 %


1. QUALITYKleine Zeitung offers news, background and opinions about relevant, interesting and entertaining regional, national and international developments and events, always applying the same consistently high quality standard on all of its platforms.

2. INDEPENDENCEKleine Zeitung is independent. It

explains understandably and discusses openly how events are

linked.3. REAL-LIFE IMPACTKleine Zeitung offers orientation for real life. This involves takingup a stance, explaining the background, offering service and inspiring people.

KLEINE IS A STRONG BRAND The pillars of the Kleine Zeitung brand

5. ABREAST OF THE LATEST TRENDSKleine Zeitung is abreast of the latest trends – in terms of topic

selection, journalistic representation and the application of technologies – without bowing to fashion.

6. DIALOGUEKleine Zeitung engages in and promotes a continuous dialogue with the people. All possibilities are leveraged to create communities.

4. RESPONSIBILITYKleine Zeitung feels responsibility for people and champions a differentiated social, economic and cultural development in the regions.


THE PRODUCT PORTFOLIO OF KLEINE ZEITUNG Crossmedia competence from a single source

MAIN NEWSPAPER DIGITALBROCHURES &

SPECIAL FORMS OF ADVERTISMENT

TARGET GROUP PRODUCTS

COOPERATIONS & COMPETITIONS

Exclusive placement Top placement politics Thematic placement Base placement Automotive Real estate Career The regions of Styria The regions of

Carinthia Marketplace Classical forms of

advertisement PR advertisement Interactive

advertisements Thematic foci in the

main newspaper / as magazine / as a source of advice

Display advertisement kleinezeitung.at

Advertorial Special PR-Video Newsletter Automotive network Real estate Careers network Online voting Online competition Display advertisement

smartphone Display advertisement

tablet Online Auction Have a good trip wogibtswas.at gutgemacht.at Styria Digital one

Brochure supplements Customer magazine Ancillary distribution Employee newspaper Tip-On Card Memostick Envolpe Banderole Top-In Silent sales

Dialogmarketing Primus Kleine Kinderzeitung Wohin

Bonus Club Tester promotions Trade fair competition University promotion Small academy Book projects Media cooperation Own events


KLEINE ZEITUNG IS THE REGIONALCONTACT FOR COMMUNICATION

EVERYTHING FROM A SINGLE SOURCE

From the print campaign, advertising supplements and online advertising to dialogue marketing

Boundless possibilities

Targeted advertising

The Kaufhaus Hubmann implemented the tip-on-card and marketplace. The further channels are possibilities to increase the effect of the advertisement.

TO OPEN

CLICK HERE


© Verkaufsentwicklung / Anzeigen und Marketing Kleine Zeitung

"Dies ist ein Produkt der Anzeigen und Marketing Kleinen Zeitung GmbH & Co KG. Sämtliche Texte, Grafiken, Bilder, Ideen, Konzepte, Unterlagen, etc. sind urheberrechtlich geschützt.Jegliche Verwendung, Vervielfältigung, Verbreitung oder sonstige Verwertung, auch von Teilen hiervon, im Sinne des Urheberrechts oder sonstiger in Betracht kommender

rechtlicher Bestimmungen bedarf der vorherigen ausdrücklichen schriftlichen Zustimmung der Anzeigen und Marketing Kleinen Zeitung GmbH & Co KG.“

the kleine zeitung introduces itself. from the two-shilling daily to a multimedia brand 111 years...

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