BDProtect Inc. 2009 CONFIDENTIAL

Internet Threat Management

The leader in internet threat managementTM

BDProtect Inc. 2010 CONFIDENTIAL

Internet Crime is growing exponentially...

$559 Million in Online Fraud (Source: The Internet Crime Complaint Center )

$221 Billion in Identity Theft(Source: Aberdeen Group)

$400 Billion in counterfeit goods sold (Source: Havacscope.com)

But Cyber Criminals are no longer the only threat! The emergence of Social Media and Blogs have increased the risk significantly. Threats can now come from competitors, dissatisfied employees or even just careless practices.

The leader in internet threat managementTM

BDProtect Inc. 2010 CONFIDENTIAL

The Social Media Phenomenon

The leader in internet threat managementTM

BDProtect Inc. 2010 CONFIDENTIAL

58% of executives agree.....

....that reputational risk and social networking should be a board room issue.

The leader in internet threat managementTM

BDProtect Inc. 2010 CONFIDENTIAL

Internet Threat Profiles

Brand Abuse Lost revenues due to traffic diversionCounterfeit & illicit channel activityAbuses of Intellectual PropertyUnauthorized association by 3rd parties

Social MediaDefamatory or misleading discussionDisgruntled employeesInappropriate disclosure

Identity TheftPhishing, Malware, Vishing, SMShing, etc.

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The leader in internet threat managementTM

BDProtect Inc. 2010 CONFIDENTIAL

Why The Concern

■ Diverts customer traffic and Reduces Revenue

■ Falsely connects brands with illegal or offensive activities

■ Dilutes Intellectual Property Rights and Brand Value

■ Creates short and longer term Reputation & Trust erosion

■ Exposes companies and its officers to legal liability

You have a responsibility to protect your Clients, Employees and Shareholders from internet threats!

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The leader in internet threat managementTM

BDProtect Inc. 2010 CONFIDENTIAL

Online “Situation Awareness”

Managing your Online Presence involves being

aware of what is happening on third party websites, in

social media discussions and in other online

references to you and understanding how this

information, events, and your own actions will impact

your goals and objectives, both now and in the future.

The leader in internet threat managementTM

BDProtect Inc. 2010 CONFIDENTIAL

What do we do?

1. Constantly search the internet for threats to your revenues, intellectual property rights & reputation

2. Provide a prioritized threat feed, via a secure portal, filtered & categorized for you by data analysts

3. Help formulate appropriate responses & provide tools to help you manage workflow and take action

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The leader in internet threat managementTM

BDProtect Inc. 2010 CONFIDENTIAL

Benefits Span the Organization

Online Marketing

IR/PRCorporate

Communications

Security/ITStrategic

Marketing/Channels

IP Legal

Corporate Risk

The leader in internet threat managementTM

BDProtect Inc. 2010 CONFIDENTIAL

Specifics of Threat Management Offering

1. Data Feed; A comprehensive data feed that Includes keyword, link, email & Image searches that have been filtered & categorized

2. Portal Tools; A secure online portal that facilitates company wide workflow and includes management tools to help you analyze and respond to potential threats easily and effectively

3. Data Record Storage; A database with unlimited history on infractions to allow for benchmarking, intelligence, litigation support and legal compliance

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The leader in internet threat managementTM

BDProtect Inc. 2010 CONFIDENTIAL

Modules and Pricing

Brand Abuse + Identity Theft: $2,500/ Month (Annual $25,000) per brand search

Social Media: $1,500/ Month (Annual $15,000)

MITIGATION SERVICES :

Identity Theft Takedowns, Cease and Desist actions and Social Media responses. (Volume based pricing)

The leader in internet threat managementTM

BDProtect Inc. 2010 CONFIDENTIAL

LinkWalker and ImageWalker: Proprietary Technology continuously monitors the internet, providing a unique ability to track keywords, images and logos, find sub-domains of interest, follow links and filter discussion.

Social Media Analysis & Research Tool (SMART): Proprietary automated scoring algorithm with a built in learning system, for more accurate classification and scoring of relevancy and sentiment of discussions.

Award Winning Technology

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The leader in internet threat managementTM

BDProtect Inc. 2010 CONFIDENTIAL

Additional Services

1. Threat Management and Social Media experts for advice and support in formulating strategy and response

2. 24/7 Emergency Response; Global, “follow the sun”, Incident Response Team that has relationships with 4,000+ internet service providers covering over 90% of Worldwide Internet Traffic, to assist in takedowns of more serious threats

3. Tailored Threat management programs such as: Channel Compliance, Auction Monitoring, Digital Watermarking

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The leader in internet threat managementTM

BDProtect Inc. 2010 CONFIDENTIAL

Company Overview

Toronto based company, founded 2001

Award winning proprietary technology

Certified by F.I.R.S.T (Forum for Incident Response Security Teams)

FS-ISAC Affiliate Board Advisor (Financial Services-Information Sharing and Analysis Center)

Microsoft & Firefox partner

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The leader in internet threat managementTM

BDProtect Inc. 2010 CONFIDENTIAL

Sample Clients

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The leader in internet threat managementTM

BDProtect Inc. 2010 CONFIDENTIAL

Key Benefits

Govern Brand Presence Online

Manage Risks Proactively

Comply with Regulatory Requirements

Enhance Cross-Functional Effectiveness

Access Expert Help, Tools & Best Practices

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