bcl brand overview
TRANSCRIPT
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BRAND OVERVIEW
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The Freeman Family has been in the Beauty Industry for nearly a century. Freeman Cosmetics was founded in the 1960’s by Rick Freeman and Larry Freeman. Bio Creative Labs (BCL) was founded 12 years ago by Jason Freeman.
BCL is a leader in the professional beauty space, a dominant player in the salon market both domestically and internationally. As of 2011, BCL is distributed in 62 counties worldwide.
Our mission at BCL is to continue to be a dominant player globally in the professional beauty field and bridge our products to be available to the masses.
Our History and Mission
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Mass Brands Professional Brands
Petal Fresh Botanicals Spa Organics
Petal Fresh Organics Pedi Sation Mani Sation
BCL Brands
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Mass Brands
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Salon-performance formulas
Entry-level price points
Aggressive and creative promotional campaigns
Worldwide and nationwide distribution
Social Media and advertising programs
Consumer promotions and sampling
Petal Fresh Botanicals
Why Petal Fresh Botanicals?
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Petal Fresh Botanicals –Body Lotions
Mango & Guava
Fresh Aloe Vera
Fresh Lilac
Lavender
Olive Oil Shea Butter
Pomegranate Berry
White Cherry Blossom
Cocoa Butter
White Gardenia
10 Fluid Ounces
20.3 Fluid Ounces R
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Petal Fresh Botanicals –Body Washes
Mango & Guava
Fresh Aloe Vera
Lavender
Pomegranate Berry
White Cherry Blossom
White Gardenia
23.6 Fluid Ounces
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Petal Fresh Botanicals –Facial Care
Aloe & Peppermint Facial Cleanser
Aloe & Apricot Facial Scrub
Medicated Aloe & Apricot Deep Pore Cleansing Scrub
Aloe & Cucumber Peel-Off Facial Masque
Aloe & Pomegranate Clay Facial Masque
Aloe & Lavender Facial Lotion
6 Fluid Ounces
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U.S. DISTRIBUTION
Bartell Drugs
Bashas
Food City
Food Lion
Kroger
Food 4 Less
Fred Meyer
McKesson Drug Company
Merchant’s Distributors Inc.
Ingles Markets
Price Mart / High School Pharmacy
Variety Wholesalers
Yosemite Wholesale Co dba Food Maxx
Grocers Supply
Brookshire Brothers
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2011 IRI DataRank by Dollar Sales
KROGER - FOOD 4 LESS - 12 week overview
RMA $ Rank Product UPC
RMA Dollar Sales
RMA Units Sales
1 Jergens Ultra Healing Regular Skin Moisturizer Lotion 26.5 oz 1910011065 $14,032.00 2,808
2 Nivea Regular Skin Moisturizer Cream 13.7 oz 1228763401 $11,624.00 1,554
3 Jergens Cherry Almond Skin Moisturizing Lotion 26.5 oz 1910011247 $11,400.00 2,272
4 Vaseline Total Moisture Regular Skin Moisturizing Lotion 24.5 oz 521307900 $10,954.00 1,972
5 PETAL FRESH Lilac Dry Skin Moisturizer Lotion 10 oz 1370871007 $9,580.00 8,968
6 Nivea Regular Skin Moisturizer Cream 13.5 oz 7214000546 $9,079.00 1,239
7 Vaseline Intensive Care Cool & Fresh Aloe Moisturizer 24.5 521309300 $8,794.00 1,582
8 Aveeno Skin Moisturizer Lotion Moisturizing 1882100044 $8,524.00 2,054
9 PETAL FRESH Olive Oil Shea Moisturizer Lotion Dry Skin 10 oz 1370871009 $7,964.00 7,804
10 PETAL FRESH Aloe Moisturizer Lotion Dry Skin 10 oz 521309300 $7,803.00 7,520
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Salon performance organic formulas at Entry level prices points for the category. Retails between $5.99 and $6.99.
Distributed domestically in salons and independent natural product stores. Strong international distribution.
August 2011 New clean Wholefood complaint formulas.
Consumer promotions and sampling.
Petal Fresh Organics
Why Petal Fresh Organics
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Petal Fresh Organics –Hair Care & Body Butter
Organics Tea Tree
Organics Lavender
Organics Rosemary
Organics Lemon Grass
16 Fluid Ounces
Shampoo and Conditioner Body Butter6 Fluid Ounces
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INGREDIENTS[ REFORMULATED ] Newly compliant with the Whole Foods “Whole Body” 2011 Standards
SHAMPOO (Tea Tree)*Certified OrganicWATERCOCAMIDOPROPYL BETAINESODIUM COCOAMPHOACETATELAURYL GLUCOSIDESODIUM COCOYL GLUTAMATESODIUM LAURYL GLUCOSE CARBOXYLATESODIUM LAUROYL SARCOSINATEDECYL GLUCOSIDEORBIGNYA OLEIFERA ( Babassu ) SEED OILCOCO GLUCOSIDEMELALEUCA ALTERNIFOLIA ( Tea Tree ) LEAF OILSERENOA SERRULATA FRUIT EXTRACT ( Saw Palmetto ) CHAMOMILLA RECUTITA ( Matricaria ) FLOWER EXTRACTALOE BARBADENSIS LEAF JUICE ( Aloe Vera ) *MELALEUCA ALTERNIFOLIA ( Tera Tree ) FLOWER / LEAF / STEM EXTRACT*EQUISETUM ARVENSE EXTRACT ( Horsetail )URTICA DIOICA ( Nettle ) EXTRACT*CAMELLIA SINENSIS LEAF EXTRACT ( Green Tea ) *GLYCINE SOYA ( Soybean ) SEED EXTRACT*BUTYROSPERMUM PARKII ( Shea Butter ) EXTRACTARGANIA SPINOSA EXTRACT ( Argan )HYDROXYPROPYL METHYLCELLULOSE*CITRUS MEDICA LIMONUM ( Lemon ) PEEL EXTRACTPOLYSORBATE 20CITRIC ACIDD-LIMONENEDEHYDROACETIC ACIDLINALOOLBENZYL ALCOHOLFRAGRANCE / PARFUMPHENOXYETHANOLSODIUM BENZOATE
CONDITIONER (Tea Tree)* Certified OrganicWATERRASSICA ALCOHOLCETEARYL ALCOHOLBEHENTRIMONIUM CHLORIDESTEARYL ALCOHOLCETYL ALCOHOLPOLYSORBATE 60HELIANTHUS ANNUUS ( Sunflower ) SEED OILORBIGNYA OLEIFERA ( Babassu ) SEED OILGLYCERINEMELALEUCA ALTERNIFOLIA ( Organic - Tea Tree ) LEAF OILURTICA DIOICA ( Nettle ) EXTRACT*MELALEUCA ALTERNIFOLIA ( Organic - Tea Tree )FLOWER/LEAF/STEM EXTRACT*CAMELLIA SINENSIS LEAF EXTRACT ( Green Tea ) *EQUISETUM ARVENSE EXTRACT ( Horsetail )*GLYCINE ( Soybean ) SEED EXTRACTOLEA EUROPAEA ( Olive ) FRUIT OIL*CITRUS MEDICA LIMONUM ( Lemon ) PEEL EXTRACTTOCOPHERYL ACETATE ( Gluten Free Vitamin E )ARGANIA SPINIOSA EXTRACT ( Agran )SALVIA OFFICINALIS ( Sage ) LEAF EXTRACT*BUTYRISPERMUM PARKII ( Shea Butter ) EXTRACTHELIANTHUS ANNUUS ( Sunflower ) SEED EXTRACTPANTHENOL ( Provitamin B 5 )RETINYL PALMITATE ( Vitamin A )FRAGRANCE / PARFUMD-LIMONENEPHENOXYETHANOLEHYDROACETIC ACIDLINALOOLSODIUM BENZOATEBENZYL ALCOHOLCITRIC ACID
BODY BUTTER (Tea Tree)* Certified OrganicWATERGLYCINE SOJA ( Soybean ) OILORBIGNYA OLEIFERA ( Babassu ) SEED OILHELIANTHUS ANNUUS ( Sunflower ) SEED OILISOPROPYL PALMITATE CETYL ALCOHOLSTEARIC ACIDGLYCERYL STEARATE SECAPRYLIC / CAPRIC TRIGLYCERIDESPUNICA GRANATUM SEED OIL ( Pomegranate )CURCUMA LONGA ( Turmeric ) ROOT EXTRACTTHEOBROMA GRANDIFLORUM SEED BUTTERGLYCERIN*MELALEUCA ALTERNIFOLIA ( Tea Tree ) FLOWER/LEAF/STEM EXTRACT*EQUISETUM ARVENSE EXTRACT ( Horstail )URTICA DIOICA ( Nettle ) EXTRACT*CAMELLIA SINENSIS LEAF EXTRACT ( Green Tea )*GLYCINE SOJA ( Soybean ) SEED EXTRACTMELALEUCA ALTERNIFOLIA ( Tea Tree ) LEAF OIL ALOE BARBADENSIS LEAF JUICEARGANIA SPINOSA EXTRACT ( Argan )PUNICA GRANATUM FRUIT JUICE ( Pomegranate )*CITRUS MEDICA LIMONUM ( Lemon ) PEEL EXTRACT*BUTYROSPERMUM PARKII ( Shea Butter ) EXTRACTLECITHINUBIQUINONE ( CoQ -10 )CHOLESTEROLSODIUM BENZOATESODIUM HYDROXIDEFRAGRANCE / PARFUMED-LIMONENEDEHYDROACETIC ACIDPOLYSORBATE 60BENZYL ALCOHOLLINALOOLPHENOXYETHANOLPOTASSIUM SORBATE
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Certified Organic
Petal Fresh Organics
Spa Organics
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Marketing
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Media
Sampling
FSI 4/3 6/26 11/6
Displays
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GLOBAL DISTRIBUTIONAll brands
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Customize Floor Displays
Provide customer support with floor displays.
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Professional Brands
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Certified Organic salon brand made available to the masses
Distributed throughout the U.S. and internationally
One simple solution to meet each spa professional's service need; a complete package
Unique to the category
High quality, great performance
Spa Organics
Why Spa Organics?
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Anti-Aging Manicure System
Distributed throughout the US and Internationally
Easy To Use 4-Step Innovative System
Unparalleled performance results, value and quality
Personalized Promotions and Marketing Efforts
Mani Sation
Why Mani Sation?
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Aromatherapy Pedicure Treatment System
Nationwide and Global Distribution
Easy To Use 6-Step Innovative System
Unparalleled performance results, value and quality
Customized Promotions and Personalized Marketing Strategies
Pedi Sation
Why Pedi Sation?
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Spa Organics
Lemongrass + Green Tea
Mandarin + Mango
15 Fluid Ounces
4-Step Process
Dead Sea Salt Soak
Sugar Scrub Moisture Mask
Message Cream
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Questions?
Thank you for your interest in BCL.
We want to hear your thoughts!
Bio Creative Labs2710 Temple Avenue
Long Beach, CA 90806T: 800-988-3239F: 562-988-9473
www.biocreativelabs.comTwitter: @biocreativelabs
facebook.com/biocreativelabsfacebook.com/petalfresh
Jason Freeman [email protected] 103
Heather ApplegateBusiness [email protected]
Laarni PermalinoSales [email protected]