protect your jewelry brand
TRANSCRIPT
Protect Your Jewelry Brand with Latest Anti-counterfeiting TechnologyHow to work against counterfeit problems, brand piracy and grey market in the jewelry industry
Webinar: 2-Feb-2016Presented by Alfons Futterer, Managing Director
NanoMatriX International Limited
Agenda
1 Jewelry Market Overview
2 Counterfeit Problems and Cases
3 Brand protection strategy
4 Successful cases
1 Jewelry Market Overview
Worldwide jewelry market is solid, dynamic and fast-moving
The jewelry industry seems poised for a glittering future. Annual global sales of $151 billion are expected to grow at a healthy clip of 5 to 6 percent each year, totaling $ 250 billion by 2020.
Consumer appetite for jewelry, which was dampened by the global recession, now appears more voracious than ever.
Major Countries in World Jewelry Consumption
The statistics on the right hand side released by Statista, present major countries in global jewelry consumption in 2012, using the unit of ton.
The global jewelry market is dominated by only a handful of countries and the top two biggest leaders are India and China. The main reasons may come from the large quantity of people in these two countries and the increasing living standard.
Increasing Demand for Jewelry
Despite lingering concerns about the global economy, the diamond industry was surprisingly resilient in 2011.
Although it appeared the recession would slow sales of diamond jewelry, overall demand has continued to grow. This performance is in line with the broader luxury category, which defied economic headwinds to hit an all-time high in sales in 2011.
2 Counterfeit Problems and Cases
The Counterfeit jewelry Market
The problem of counterfeiting today has reached global range and it is an increasing phenomenon that affects all of us.
According to a new US government report, agencies made 23,140 seizures of counterfeit goods in 2014. If the goods had been genuine, their retail value (MSRP) combined would have exceeded $1.2 billion.
Of all the fake consumer goods imported into the US, the category with the highest value seized was watches and jewelry, taking the top spot from handbags and wallets, which led all knockoffs in 2013.
The dangers of counterfeit jewelry
Every year counterfeiting hurts job creation
Fake jewelry products have potentially hazardous health effects
When the jewelry industry as a whole is making less money, it isn't able to hire as many workers as it did. Every year counterfeiting hurts job creation in manufacturing, wholesale and retail trade sectors. A very real effect of these fake jewelry products infiltrating the market.
Today, there are many fake jewelry can be found either in the roadside market or on E-commerce channels. These fake products are low-quality, easily to break and cause skin allergy. People buying products may put themselves in serious danger, but they may not be aware of the harm until problem occurred.
Consumer Side
The dangers of counterfeit jewelry
Damage brand reputation and value
Law suites and compensation
Cause financial loss
Brand owner Side
U.S. Customs and Border Protection (CBP) officers at Miami International Airport seized 1,200 counterfeit Tiffany bracelets, which, if genuine, would have a total estimated Manufacturer’s Suggested Retail Price (MSRP) value of $2,850,000. The jewelry arrived in a shipment from China.
Customers who bought the counterfeit jewelry might suffer from its bad quality or the damage fake jewelry cause to their health. Then these customers will lose confidence in your brand in turn because they thought it is products under your brand . What’s worse, they will never be you loyal customer and always look down on your brand value.
It is urgent to protect your brand!!
We can solve the problems!
3 Brand protection strategy
Brand Protection Strategy
Brand Protection MethodsBrand Impact Brand Owner should:
Problems to solve
• Counterfeiting
• Swap original with fake
• Track & Trace• Within the company
• Within the supply chain
• Within the entire value chain
Brand Protection Solutions
TrackMatriX® Family
TrackMatriX® GEO TrackMatriX ® [V]-ENGAGE TrackMatriX ® Lock
Physical Authentications
Overt Features
Covert Features
Forensic Features
Track & Trace
TrackMatriX® GEO
The TrackMatriX® system is a patent pending, self-managed platform for item-by-item serialization with the objective to increase product security and strengthen brand recognition.
The system is configured to make it easy for companies to apply non-sequential, encrypted, unique identification numbers (UID) as QR code hyperlinks or other 2D barcodes onto products or product packages.
TrackMatriX ® GEO
Benefits
• Protect return on investment against counterfeiting
• Connect and interact with customers
• Reduce advertisement cost, increase product awareness
• No app required, all services are web-based and globally accessible
TrackMatriX ® GEO---Report
System which can ‘hide’ a
covert information in
standard 2D barcodes.
Here to we offer:
• A barcode generator
• Dedicated mobile app
• Back-end IT development
• Securely printed documents
TrackMatriX ® Lock
How it works? What is it?
Sample codes & Scan Result
Link to Blog
OVERT: www.nanomatrixsecure.com/blog
COVERT: SERECT INFO! FOR TM LOCK APP
ONLY!
Covert Information
Scan Result
Overt Information
TrackMatriX ® [V]-ENGAGE --- Perfect brand visual
It is based on a technology which has been picked by Alibaba Group to support secure O2O and improve ecommerce security.
Using TrackMatriX® [v]-Engage codes requires a purpose-built code generator, which is not accessible to counterfeiters.
TrackMatriX ® [V]-ENGAGE
Not engaging No/Low branding value Requires delicated space Reliability issues Expensive customization No expected action
50-400% more scans Full Branding, Creative Save space Reliable Flexible customization Expected action
Physical Security Features
Verified by:Human senses without any aiding
tools
Verified by:Tools like detector, microscope,
UV lamp, IR laser, etc.
Verified by:Laboratory tests
Overt Covert Forensic
UV/IR Fluorescent Features
Security Taggant Security TaggantColor Changing Ink
Holographic Foils
How to detect a inorganic optically active security taggant?That type of taggants are particularly secure as the custom-built detectors are measuring multiple optical characteristics based on multiple characteristics taggant type used substrate involved (paper, hologram, etc.) specified use case (reading conditions: reading distance, detect through glass/paper, discrimination etc.)Inorganic optically active security taggants differ from common security features, as they are often not detectable by counterfeiters. If they do not know they are there, counterfeiters will not be able to copy it.
In-field detection: Hand-held
Output signals: Indicator light, voice or vibration.
Barcode Scanning & Detection
Verification of Physical Security Features
Methods to verify certificates without any doubtIn-line detection / QC during printing
Interlock system
Barcode scanner
4 Successful cases
Scottsdale Mint is a US based company that manufactures some of the most exceptional bullion products available to
consumers today. It mints and delivers precious metal around the world through its extensive network of authorized distributors and
dealers.
What problem did Scottsdale Mint attempt to solve?
Scottsdale Mint has been looking for a way to provide a secure method to allow their clients to verify the authenticity of each product purchased. No matter if that produce has been purchased online or offline.
How is the solution implemented? Who will issue codes? Print codes? Verify codes?
When a product is ordered, Scottsdale provides an image of the product itself.
When the product is delivered, Scottsdale encourages their customers to verify on-line. The process for this verification starts with a scan of the TrackMatriX ® Lock code on the product with a standard, everyday QR code scanner. The code reveals a URL that takes them to the Scottsdale verification site (maintained by Scottsdale).
From there the customer downloads our TrackMatriX ® Lock app, the code is scanned and verified authentic with the photo and a description and registration number.
Summary• Efficient protection of jewelry requires careful planning: Issue to verification
• There is no single solution for all use-cases or types of jewelry products
• Due to the long lifetime of jewelry the latest technology today may not be relevant in.
• Why can NanoMatriX help?
• Understand and support three pillars to shape a solid brand protection strategy
• Simple and cost effective method of verifying the jewelry products
• Cutting edge state of the art anti-counterfeit technology
• Provides instant verification or disqualification of jewelry submitted to brand owners and customers.
Brand protection, anytime, anywhere!
Introduction
NanoMatriX® offers full range of anti-counterfeiting,
serialized track & trace technologies and IT solutions.
We provide solutions from unit-level authentication and
verification to serialization and track & trace during all
process in the supply chain.
Holograms & OVDs
RFID / NFC
Inks, Varnishes & related
Software systems & architecture
IT integration & consulting services
Company Overview
Product & Services:
Security features
Anti-counterfeiting materials
Security additives
Printed security feature & watermarks
Serialization, coding, making systems
Thank You! Please do not hesitate to contact us for any further queries:
NanoMatriX International Limited
Attn.: Mr. Alfons Futterer
Flat A, 9/F., Shun Pont Comm. Bldg.
5-11 Thomson Road, Wanchai
Hong Kong S.A.R.
T.: +852 2523 9959; F.: +852 2523 9959
W.: www.nanomatrixsecure.com
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