brainpop lrmi case study | education metadata meetup
DESCRIPTION
From the Education Metadata Meetup on 7/30/14 in Washington, DC - David Grandison from BrainPOP discusses why and how they've implemented LRMI metadata and the results they've seen since, including an increase in Google referrals from 12% to 40%.TRANSCRIPT
© 1999–2011 BrainPOP. All rights reserved. © 1999–2011 BrainPOP. All rights reserved.
David Grandison Jr. Executive Producer, BrainPOP
@Grandison
BrainPOP LRMI Case Study
Welcome!
© 1999–2011 BrainPOP. All rights reserved.
What is BrainPOP? BrainPOP creates animated, movies, games and apps that engage students, support educators, and bolster achievement.
• Search Engine OpCmizaCon
• Common Core Content Standards Alignment
• Internal Search Improvements
Increased Discoverability!
© 1999–2011 BrainPOP. All rights reserved.
Why did we par>cipate?
© 1999–2011 BrainPOP. All rights reserved.
Challenges We Faced • How to classify our content
types and map them to LRMI microdata tags?
• What content to tag? • How much to tag?
© 1999–2011 BrainPOP. All rights reserved.
Challenges We Faced
• What format of structured markup code to use?
Microdata vs. RDFa Lite • How to classify our content
types and map them to LRMI microdata tags?
© 1999–2011 BrainPOP. All rights reserved.
What is Metadata and Microdata?
• Metadata = DescripCon and Keywords
• Microdata = more detailed descripCve info like-‐ • CCSS • Age range • Resource type • EducaConal use • Time required • AcCvity type
© 1999–2011 BrainPOP. All rights reserved.
What is Metadata and Microdata?
• Metadata
• Microdata
Welcome!
© 1999–2011 BrainPOP. All rights reserved.
Preview Page
Where to add iniCal tags?
The Movie Preview Page (primary landing page outside the password)
© 1999–2011 BrainPOP. All rights reserved.
Movies Which content to tag? The Movie and the most important content related to each movie topic (tagged with CCSS and descripCve microdata)
© 1999–2011 BrainPOP. All rights reserved.
Movie Lesson Ideas Page
Which content to tag? The Movie’s resources like Lesson Plans -‐ SHOW CCSS (also tagged with CCSS and descripCve microdata) -‐This enables search of CCSS and the most important resources related to each movie topic
© 1999–2011 BrainPOP. All rights reserved.
Games
Which content to tag? The Game and the most important content related to each game (tagged with CCSS and descripCve microdata)
© 1999–2011 BrainPOP. All rights reserved.
Game Lesson Ideas Page Which content to tag? The Game’s resources like Lesson Plans and other resources
© 1999–2011 BrainPOP. All rights reserved.
Microdata will power the Future
Learning Resource Portals-‐ BrainPOP resource preview pages shared (via LR), and automaCcally categorized, in a wide variety of state and district level learning
resource portals
© 1999–2011 BrainPOP. All rights reserved.
Microdata will power the Future ISLE ( Illinois Shared Learning Environment )
SemanCc Search-‐ easier to find highly specific search results for teachers. AdapCve Learning-‐ differenCated content that a student needs exactly when they need it!
© 1999–2011 BrainPOP. All rights reserved.
Microdata will power the Future
© 1999–2011 BrainPOP. All rights reserved. © 1999–2011 BrainPOP. All rights reserved.
David Grandison
Executive Producer, BrainPOP
@Grandison
Follow BrainPOP on twi.er:
@2mandmoby, @annieandmoby, @brainpop
Facebook: hYp://www.facebook.com/pages/BrainPOP/8706396621