A coastal village in the fjord’s deep bay. Fishing boats, huts and

wooden houses all in colours that have been faded and worn by the

weather and wind. A feeling of quality that has been handcrafted with

care to last forever. It is a place with few people, but rich with

small, magical experiences. There is lots of time to do nothing, and

lots of time for each other.

In the north end of the village lies a hotel so old, everyone stopped

counting its age hundreds of years ago. But it is still in full

splendour, with a glorious past and present.

The village and the hotel are surrounded by cold, quiet waters and

high, green mountains with snowcaps that never melt. Everywhere you

look there are enormous proportions and views – so much nature all

at once. When seen from above, the houses look like dice, randomly

thrown out on the edge of an enormous, expansive ocean.

A weekend in the fjords

6 7

Energia CardiganCalamity ShirtFlisa Trousers

Sammy Flannel TrousersSweater Kristall

8 9

Cassy SweaterJane Sherling Jacket

10 11

Sammy Flannel TrousersVince Flannel BlazerVintergatan Jaquard ScarfTrimfit b.d. Oxford Check ShirtCitrin Wool Tie

Chinos are all about the small, invisible details. Our favorite pair is called Steve, and they are made of comfortable, satin cotton that becomes more beautiful the more you wear and wash it. Steve has a bit of stretch and the silhouette

is narrow so the pants fit just right. It is available in several stylish and easily matched autumn colors.

The essential chino

12 13

Jacket FictionKarl Brushed Twill Pajala Down VestRunmarö Shoe

14 15

Panda Lace PonchoIngeborg Printed Silk Dress

17

Vince Flannel BlazerSammy Flannel Trouser

Jane Sherling Jacket

A classic chambray shirt with a button-down collar and a soft, worn-in indigo hue. The chest pocket and our tailored fit give the shirt an updated look. It can even be worn wrinkled.

A garment that is easy to love.

Our indigo chambray shirt

18 19

Tailored Fit Twill Check Shirt

Outerwear fall/winter 2013

Down jackets have been synonymous with Boomerang ever since the brand was founded in 1976.

Our classic designs are still there, but we have updated the materials, fit and details. There are a number

of new favorites in the collection, like our heavy down parka that can withstand the harshest of

polar winds, and the ultra-light down jacket.

One of our favorites for her is the tailored coat in a double-sided, gray wool fabric. It is a simple and

elegant garment that includes pique plate-stitching along the narrow lapels and thoughtful details inside,

like contrasting fabric lining. For him, one of the season’s favorites is the unstructured peacoat.

Its stylish craftsmanship gives this classic a modern update, inside and out.

Voxnan Down JacketStig ChinoRörö Shoe

Riff ParkaEstelle Knitted BlazerBillie TrousersRörö Shoe

21

ALE X DOWN JACKETA trusty favorite of the men’s collection, the Alex has been around for many years,

and we polish the details every season to make it even better.

BALDAKIN FIELD JACKET In 100 percent compact Italian polyester fabric with water-repellent properties,

this double-collar jacket protects against the wind and cold.

KULING PEA COATThe timeless peacoat has been given a slimmer fit and shorter length for this season.

The jacket is unconstructed with a finely tailored inside, which not only makes the product more beautiful, but also lighter and more supple. An icon of autumn garments.

DUSK JACKETA classic quilted jacket in a new, narrower fit with two large front

pockets and a contrasting collar detail. 22 23

FLO TRENCH PARK AA down jacket that combines the best elements of a classic trench coat

with the warmth of a winter jacket.

ANNA DOWN COAT Long down coat in an ultra-shiny material that protects against the harshest cold.

It has a simple silhouette with warm fur trim and a detachable hood

ALE X ANDRA DOWN JACKET Boomerang’s classic favorite has been improved and refined each year since it was introduced

in 1989. This season’s Alexandra has thermal insulation and a water-resistant outer shell.

HALL A DOWN JACKETA diamond-quilted jacket with warm down padding. The jacket also has a removable

hood, elastic cuffs and a belted waist to accentuate the silhouette.

MINNA JACKETAn easy, waxed cotton jacket with many pockets that give the garment a

slightly tougher look. A sporty, yet dressed-up autumn jacket.24

Star Peacoat

26

Minna JacketPing Sweater Lilly Oxford Shirt

The ultra light down jacketThe lightweight down jacket has become an indispensable, year-round favorite.

Wear it over a shirt on cooler autumn days or under an overcoat if the mercury dips. It is also an attractive

alternative to the suit jacket, and offers a sportier feel when paired with other dressed-up, feminine garments.

The lightweight down jacket is also easy to pack for a trip.

28 29

Rörö ShoeRunmarö ShoeRamsö Shoe

30 31

Peacoat KulingBjörn DenimRörö Shoe

OLLE CARGO TROUSERCargo pant in stretch cotton with slim legs and smooth side

pockets for a dressed-up feel.

NAT T CABLE SWEATER Round neck sweater with shoulder buttons in fine, sun-bleached cotton.

A garment that feels like an old favorite from the very beginning.

HUGO CREW NECK SWEATER Super comfortable sweatshirt with raglan sleeves and a rowing-inspired print across

the chest. Match it with other casual favorites or with a well-cut autumn blazer.

Some selected favorites of the season – men’s garments that we think about just a bit more.

Wonderfully soft, luxurious and warm merino wool. Choose from muted fall hues, or match bold colors with subtle wool and tweed garments. It is available in V-neck, round neck, sweater vest and cardigan. A favorite for her this season is the

oversized boyfriend cardigan with a V-neck and rolled edges. Our round neck sweater with dolman sleeves is another fine example of an updated classic – in a classic material.

Fall favourites man

INDIGO CHECK SHIRT A soft, relaxed and beautiful shirt in a tailored fit, with a button-down

collar and chest pocket.

merino heaven

34 35

Jaqui SweaterFizz Jaquard SkirtSelma Dot Blouse

Brännö ShoeTorö ShoeBullerön Shoe

36 37

Ping SweaterLilly Oxford ShirtFlisa TrousersRörö Shoe

A ZUR CABLE SWEATER Cable-knit cotton sweater in classic fall colors with a casual pattern that gives

it a sportier feel. Round neckline and a feminine, bell-shaped silhouette.

LULU CARDIGAN A zippered cardigan with a concealed, asymmetrical button closure in soft mercerized cotton. A garment that is proper and sensual at the same time.

LISA V-NECK SWEATERA modern, updated V-neck sweater in lovely merino wool.

Available in a large variety of beautiful colors.

MATHILDA SOLID BLOUSE Elegant and flowing viscose blouse with fine, feminine pleating

along the buttons.

Fall favourites womanSome selected favorites of the season – women’s garments that we think about just a bit more.

ELSA VELVET TROUSER Autumn pants in stretch velvet with a narrow leg.

Garment dying intensifies the rich, deep autumn color.

40

Adina CoatCassy SweaterSundsvall Wool Jersey Skirt

Ebb JacketOtto Jacket

42 43

Sweater SnöflinganTailored Fit Cutaway Pinpoint Check ShirtCitrin Wool Tie

44 45

Dusk JacketSteve ChinosRunmarö Shoe

When you have grown out of or worn out your Boomerang garment, you can return it to the store.

Some garments are re-labeled with the ‘good environmental choice’ eco-label from the Swedish Society for Nature

Conservation (SSNC), and given a second chance as Boomerang Vintage pieces in selected stores. The garments that

cannot be sold are recycled and given new life in other ways. We call it the Boomerang Effect. In return, you get a

10 percent discount when you buy something new, all while contributing to a more sustainable and better world.

THI S PRINTE D M AT TE R I S CE RT IF IE D BY THE S W E D I S H EC O - L A BE L S VA NE N

CRE AT I V E D IRECTO R A ND E RS L IND GRE N / PH A RM ACY STHL M | PH OTO GR A PHE R C A RL BE N GT S S O N / S K A RP AGE NT | ST Y L I ST URSUL A WÅ N G A ND E R / L INK D E TA IL S

C O PY W RITE R M A RCUS D UNBE RG | H A IR & M A K E- UP HE L E N BO RG /AGE NT BAUE R | PRINT & PRE PRE S S TM G STHL M | M O D E L S O S C A R S / MIK A S , RIA NNE H / W IL M A WA K K E R

THE PA PE R MUNK E N P O L A R BY A RCT I C PA PE R, I S M A D E IN S W E D E N A ND H A S O NE O F THE LOW E ST C O 2 FO OTPRINT S IN EURO PE

SWEDEN BO O ME R A N G INTE RN AT I O N A L A B, K R Ä F TRIK E T 16 A , 114 19 STO CK H O L M, S W E D E N, + 4 6 (0) 8 5 9 8 9 2 2 0 0 .

NORWAY BO O ME R A N G N O RGE A S , M A RIDA L S V E IE N 87, BYGG 8 , 0 4 61 O S LO, N O RWAY, + 47 4 8 0 6 4 3 9 0 .

FINL AND BO O ME R A N G F INL A ND OY, I TÄ L A HD E NK ATU 2 3 A , 0 0 210 HE L S INK I , F INL A ND, +3 5 8 4 0 0 78 0 374 .

DENMARK BO O ME R A N G DA NM A RK , H JO RTH O L M S V E J 5 , 2 8 0 0 LY N GBY, D E NM A RK , + 4 5 4 5 9 3 4 2 2 2 .

UK CUTL E R AGE N CIE S & M A RK E T IN G FA S HI O N, S A ND E RL IN G , D UNL E YS H IL L , N O RTH WA RNBO RO U GH, H A MP S HIRE RG2 9 1DX , UNITE D K IN GD O M, + 4 4 (0 ) 2 0 76 0 3 4 5 0 0 .

TURKEY ST IL P O INT TE K ST IL S A N AY I V E T I C A . S , 2 H A Z IR A N S O K A K 7 TA R A BYA , 3 4 4 57 I STA NBUL , TURK E Y, +9 0 212 2 6 2 0 0 97.

In the village’s northern outskirts, just above the harbor, stands the Walaker.

The iconic lodge is operated by the same family that opened it in 1640.

See the entire collection and pick out your favourites in our web shop. Don’t forget to sign up for our newsletter to receive information about sales,

news and special offers.

www.boomerang.se