boomerang fall & winter 2014 (english)
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Boomerang Fall & Winter 2014 (English)TRANSCRIPT
W E E K E N D H I D E AWAY
FA L L / W I N T E R 2 0 1 4
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A N N I E S W E AT E R
LU N D C A B L E K N I T O - N EC K
WEEKEND HIDE AWAY
When summer ends, we return to the archipelago. The air is clearer, the sea noisier, the shadows
longer and nature more colorful. Everything is quiet and still. It is the time when the rocky islands take a
holiday – and we love it. Fall is not the end of summer – it's the beginning of everything. It offers a fresh
start, especially when it comes to style. At last, we get to dress again in wonderful natural materials,
sharp silhouettes, and well-cut layers and tonal pieces. Garments that work in many different contexts,
especially for a long-awaited autumn weekend in the archipelago. Here the days go by so wonderfully
slow. And thank goodness. It means that autumn will last that much longer.
A D I N A WO O L C OAT
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D O U G L A S H O P S AC K WO O L B L A Z E R
M A X O - N EC K
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B L Å S K Ä R S W E AT E R
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A S TO R I A WO O L S K I P P E R
I N G R I D T U R T L E C A S H M E R E S W E AT E R
M A R K E T D U F F E L C OAT
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BOOMER ANGHOME
We have long played with the idea of launching a collection for the home. The philosophy and style that
characterizes our clothes fits so well into the home environment. This season, we are launching a collection
that includes bathrobes, towels, beach towels and softly braided knit throws and cushions. Even the colors
have all the hallmarks of Boomerang’s signature style – off white and indigo hues in monochrome and
stripes dominate the launch collection. Welcome home to Boomerang.
D EC K C H A I R
S W E D I S H - M A D E D EC K C H A I R M A D E
F R O M R ECYC L E D D E N I M A N D S W E D I S H OA K .
L AU N C H E D I N S P R I N G 2 01 5 .
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KO S T E R T H R OW
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1 . A N D R E A B LO C K E D C O LO U R E D D OW N JAC K E T. 2 . T I L L S A M M A N S C H EC K E D F L A N N E L S H I R T. 3 . G R Ö N L A N D LO N G LU M B E R . 4 . D R E W C R E W N EC K .
5 . S C A R F. 6 . E L S A D E N I M . 7. G LO R I A JAQ UA R D C A R D I G A N . 8 . B LU E T T S W E AT E R . 9 . S U S I E K N I T T E D B L A Z E R .
L A Z Y LUXURY The autumn women’s collection is well dressed, influenced by the sporty and functional. It’s elegant
yet relaxed, simple and obvious – just how we want to dress this fall. The materials we yearn to wear come
from nature: the softest mohair, wool and luxuriously tailored jersey garments. It is also the season when
we are newly in love with the classic lumberjack style that is so commonly seen on college campuses.
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G R Ö N L A N D LO N G LU M B E R
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V I K TO R I A S H I R T
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O LYA JAC K E T
M E R A K JAQ UA R D C R E W
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1 . I L V E S T. 2 . L E AT H E R B E LT. 3 . O LYA JAC K E T. 4 . LY R A C A R D I G A N . 5 . C I T R I N S A LT A N D P E P P E R T I E .
6 . G O R D O N B L AC K WATC H B OW T I E . 7. O S C A R V I N TAG E D E N I M .
ALL IN THE MIX Contrasts and opposites create the autumn look for him. The style is rebellious yet well behaved
at the same time. Neat bow ties or neckties in muted tones are matched with white sneakers. Soft, natural
knits are worn with smart, functional garments, and of course a few pairs of well-fitting jeans. All of it is
held together by a color scheme that sets the tone for a well-dressed fall.
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RECYCLEREUSE
REWE AR
T H E B O O M ER A N G EFFECT
Our focus on quality and timelessness is not just about fashion and style. It also
characterizes our philosophy about the natural cycle of things – to let pieces that are
seemingly consumed live on in new forms. Each time you return a used Boomerang
Garment to one of our stores, you will receive 10 percent discount on a new garment.
Your old garments are labeled with a SSNC Good Environmental tag and sold as
Boomerang Vintage. The garments that are not sold again are used in furniture for our
Boomerang Home line or reused in other ways, such as pocket linings in our chinos.
You can read more about the Boomerang Effect on boomerang.se
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A K N I T T E D C L A S S I C F R O M 1 978 FO U N D I T ’ S
WAY B AC K TO B O O M E R A N G A F T E R M O R E
T H A N 3 5 Y E A R S , A N D G OT A N E W C A R R I E R
A S A B O O M E R A N G V I N TAG E G A R M E N T.
M O R E V I N TAG E C LOT H I N G C A N B E FO U N D I N
S E L EC T E D B O O M E R A N G S TO R E S .
RECYCLEREUSE
REWE AR
T H E B O O M ER A N G EFFECT
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1 . K R I TA P I N S T R I P E S C A R F. 2 . A S TO R I A WO O L S K I P P E R . 3 . B E T T Y S W E AT E R . 4 . L E AT H E R G LOV E . 5 . T E N D E R S W E AT S H I R T. 6 . B LO N D I E JAQ UA R D S W E AT E R .
7. F L I S A G R E Y F L A N N E L T R O U S E R S . 8 . L E AT H E R B AG . 9 . E D L A F L A N N E L WA I S TC OAT. 10 . C A P U C I N E D OT P R I N T E D TO P.
MRS BLUEEven the autumn women’s collection has the feeling of blue. We flirt with classic men’s garments that are distinguished
in sober grays. A slim cigarette pant and vest in light gray wool flannel define the look, while a well-cut peacoat, so timeless in style
yet modern in fit, complete it. The garments are adorned with playful dots or classic pinstripes, and the materials are luxurious
cashmere and merino wool. The white shirt can only be described as this season’s love. Wear it impeccably pressed or
delightfully rumpled depending on the mood and occasion. Complete with a scarf and a pair of stylish black leather gloves.
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I S L A N D M E LTO N PA R K A
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B J Ö R KÖ G L A S S E S
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S A N D H A M N
G R I N DA
N Ä M N D Ö
S T Y R S Ö
M A R S T R A N D
Å S TO L
BOOMER ANG E YE WE AR In autumn 2014, we are launching Boomerang Eyewear. It is a 15-piece eyewear collection in a variety of different
colors. The designs are timeless and minimalist with a Scandinavian edge. And there are a number of small
details that give the collection its own distinctive identity. We have, of course, included Boomerang Effect in our
eyewear collection. When you want to switch frames, you can leave them in the store and receive a discount on
a new pair. The old frames are donated to Vision for All, a nonprofit organization that provides glasses to those
from difficult economic situations, offering them an opportunity to study and have a better life.
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LU N D C A S H M E R E S W E AT E R & G R I N DA G L A S S E S
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B O R G H O L M G L A S S E S
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P Y R U S P I N S T R I P E I N N E R JAC K E T
D I L A N S K I R T
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JA N A I N TA R S I A J U M P E R
C L A S S I C S H O U L D E R B AG
K U L I N G D OW N P E AC OAT
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I N G R I D T U R T L E C A S H M E R E S W E AT E R
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VOX N A N R E V E R S I B L E L I G H T D OW N JAC K E T
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1 . B R O O K E B LO C K S T R I P E S C A R F. 2 . M A R K E R D U F F E L C OAT. 3 . LU N D C A S H M E R E O - N EC K . 4 . VOX N A N R E V E R S I B L E L I G H T D OW N JAC K E T.
5 . L E AT H E R B E LT. 6 . O S C A R D E N I M . 7. D O U G L A S P I N S T R I P E B L A Z E R .
MR BLUE Blue has been close to our hearts ever since Boomerang’s inception in 1976. And this fall, we feel a
little extra love for the color – preferably matched tone-on-tone with other blue hues. The collection
includes classic favorites like the lightly lined duffle coat, and the cable-knit cashmere sweater worn over
a crisp white shirt. The reversible down jacket in aqua flare pattern – with its blue interior – worn over a
tailored pinstriped blazer is one of the season’s favorite combinations. Autumn is glorious in blue.
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P O L LU X R AG L A N R O L L N EC K
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1 . B R I G I T T E LO N G C A R D I G A N . 2 . M Å S E S K Ä R D OW N S K I P P E R . 3 . I N G R I D T U R T L E C A S H M E R E S W E AT E R . 4 . A S TA D E N I M .
5 . K ÄC K C H EC K E D S C A R F. 6 . H E A R T S W E AT S H I R T. 7. KO S T E R T H R OW. 8 . R I C A P E N C I L S K I R T.
COMFORTABLE CL ASSICS Down jackets are a signature Boomerang garment and have been around since the beginning. Each season, the
collection is developed and updated in materials, fits, colors and details. Autumn’s double-breasted model, inspired by
a captain’s jacket, is femininely figure flattering and wonderfully warm. Wear it with cardigans and sweaters in rib and
bouclé. And of course the jeans – simple in style and well cut – are also one of our signature pieces.
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M Å S E S K Ä R D OW N S K I P P E R
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K A L I X T EC H C R E W
H E AV Y T W I L L C H EC K E D S H I R T
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D R E W C R E W N EC K
B R AG A C H EC K E D S K I R T
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K E N N Y D OW N JAC K E T
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1 . K E N N Y D OW N JAC K E T. 2 .Y E T I PA D D E D S H I R T. 3 . K A L I X T EC H C R E W. 4 . B EC K JAC Q UA R D S C A R F.
5 . S P R U C E T R O U S E R S . 6 . E B B OT C O L L EG E JAC K E T.
ATHLE TIC ELEG ANCE Athletic fashion continues to influence our collections. In addition to classic hoodies,
cotton jersey jackets and pants are two of fall’s favorites. We think that sporty always looks its best
when combined with the more dressy. A piece we really love this season is a thin shirt jacket.
Wear it with a shirt or match it unexpectedly with a well-cut blazer.
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H E A R T S W E AT S H I R T
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THEWHITE SHIRT
STORYFall and winter 2014 belong to the white shirt – whether we’re dressing up for an occasion or just wearing it at home.
A well-fitting and well-made shirt in pure cotton adds a sense of simplicity and elegance.
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V I L DA S H I R T
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V I L DA S H I R T
V I K TO R I A S H I R T
The White Shirt Story contains five different shirt models. They are menswear-inspired and button-down,
as well as feminine and elegant with a wrap-around back. The materials are crisp cotton, cotton poplin with stretch,
and sheer silk and cotton voile. Decorative details include pleating at the chest, inspired by a classic tuxedo shirt.
To create playfulness and variety, there are also two types of detachable collars – a decorative collar in beautiful
lace and another in crisp white. This season, the white shirt has many forms. And we love them all.
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V I N N A S H I R T
V E R A S H I R T
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ZO U L E I K A C R E P E S AT I N D R E S S
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D O U G L A S H O P S AC K WO O L B L A Z E R
S A M M Y H O P S AC K WO O L T R O U S E R S
M O L L C O N T R A S T JAQ UA R D S W E AT E R
B R I N K JAQ UA R D S O C K
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