bluestar social media seminar 2

Socialized.me/BlueStar @SocializedTeam

#VTCA13

How to Profit and Prosper with Social Media Part 2The New Rules of Engagement in Sales and Marketing

with Shane Gibson

#VTCA13


#VTCA13

Saying you don’t believe in social

media is like saying you don’t believe

in the internet


#VTCA13

“The Customer Owns Your Brand”


#VTCA13


#VTCA13

900 million 1Billion


#VTCA13

175 200 Million


#VTCA13

300 million updates/day


#VTCA13

3Billion Views/Day


#VTCA13

Instagram


#VTCA13

Mobile Social

7.3M

6.9M

Daily Active Mobile Users


#VTCA13

1st Time Buyers

Social referral value in e-commerce (Fast Company)

$68.78

$80.22

$179.36


#VTCA13

Islands


#VTCA13

Ecosystem


#VTCA13 Who blogs anyway?


#VTCA13


#VTCA13

Owned?Earned?Paid?Build YourOwn ATM


#VTCA13

What is this?


#VTCA13

To this guy? A weapon.


#VTCA13

“If you think you are a leader and no one is

following you…You’re actually just going for a walk”


#VTCA13


#VTCA13

Boeing


#VTCA13

Mediadecoder.com:

“Like many large companies we do not accept unsolicited ideas. Experience showed that most ideas had already been considered by our engineers and that there can be unintended consequences to simply accepting these ideas. The time, cost and risk involved in processing them, therefore, were not justified by the benefits gained.” - Boeing


#VTCA13

Nano-markets


#VTCA13


#VTCA13

George Moen – CEO, Blenz Coffee


#VTCA13


#VTCA13

Listening


#VTCA13

Business Intelligence

• Search.Twitter.com• Google Alerts• Linkedin.com/Signal• Customer/Community blogs and

social networks• Competitor/Industry news, blogs,

and social networks


#VTCA13

Blog.suggestionbox.com


#VTCA13

Real-Time Feedback


#VTCA13


#VTCA13

Score Keeping?


#VTCA13

Stakeholder Spotting


#VTCA13

Twitter Search (Local)


#VTCA13


#VTCA13

Hootsuite Analytics


#VTCA13


#VTCA13

TweetReach.com


#VTCA13


#VTCA13

LinkedIn Signal


#VTCA13

Social Selling CRM


#VTCA13

How to Win as a Social Business

1. Align with Business Goals2. Identify Your Your Nano-markets3. Pick the Right Platforms4. Map out Social Media Policy & Educate5. Map out Your Plan6. Implement Listening and Engagement Strategy7. Create focused content/conversations 8. Scale through community and relationships


#VTCA13

How Can We Help?

pembertonfishfinder.blogspot.com


#VTCA13

Lets Connect

Socialized.me/BlueStarSocializedAcademy.com@ShaneGibson @AnthonyCaridi #VTCA13

bluestar social media seminar 2

Business

vtca13who blogs

unsolicited ideas

google alerts linkedin

mdaily active mobile

andsocial networks

isfollowing youyoure

sayingyou dont

vtca13george moen ceo