blogpaws 2010 - leveraging social media: jennifer laycock
TRANSCRIPT
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Small business social media strategy www.jenniferlaycock.com
Save Time & Increase Impact with a Social Media Home Base
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The Challenge of Social Media
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Plan an Effective Strategy
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Delivers Credibility
Demonstrates Knowledge Third party vouchers
Delivers Conversions
Registration Leads Sales
Delivers Links
Volume Topical Credible
Delivers Traffic
Focused High volume Emotionally invested
Why Social Media Matters
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Build the Brand
Increase Presence
Drive
Conversions
Decide on Your Goal
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Connect Every Effort to the Blog
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Why the Blog
Content
• Blogs• Photos• Video• Twitter
Subscribe
• Email• Feeds• Social
Conversion• Track Sales• Cross Sell
Control
• Traffic• Links• Comments
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An Example
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The Problem
?
• How do they buy a boxwood?
The Hunt
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An Improvement
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Why the Blog
BeforeAfter
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Social Media Equation
Time
Exposure
Conversions
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The Ripple Effect of Social Media
Social Networks
Blogs
Social Bookmarks
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The Ripple Effect of Twitter
202 retweets Average of 100 followers >20K users
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The Ripple Effect of Facebook
100 shares
Average of 130
followers
Exposed to >13K Users
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Using Social Media to Support the Blog
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Thank You!Jennifer Evans Laycock
Small business social media strategy www.jenniferlaycock.com
Building a Social Media Home Base
SearchEngine Guide