1. 1. Panda, Penguin & Hummingbird LOVE ME?
2. 2. Advanced SEO Strategies IT IS NOT THAT HARD! @2dogsdesign You play by their rules... ...feed them well... & show you care ...easy right?
3. 3. Advanced SEO Strategies IT HELPS TO HAVE FOCUS! Breed Specific Health Niche Review Site @2dogsdesign
4. 4. Advanced SEO Strategies IT IS NOT JUST ABOUT KEYWORDS ANYMORE! @2dogsdesign think topics not keywords technical great content relationships natural links be social
5. 5. Advanced SEO Strategies LETS START WITH THE BASICS! @2dogsdesign
6. 6. Advanced SEO Strategies BUT FIRST! To break the silence in here! WHO WANTS A SHIRT?
7. 7. Title Tags Meta Description Content Advanced SEO Strategies WHAT SEARCHERS SEE @2dogsdesign
8. 8. Advanced SEO Strategies EXCITE THEM! Use enticing Title Tags & Meta Descriptions to engage! @2dogsdesign EXCITE THEM!
9. 9. Advanced SEO Strategies@2dogsdesign Which one of these would you click on? Search term: dog birthday cake recipes
10. 10. Alt Tags Anchor Text Schema Header Tags Advanced SEO Strategies WHAT SEARCH ENGINES SEE @2dogsdesign
11. 11. WHAT THE HECK IS SCHEMA YOU ASK? Schema is a microdata that helps the search engines to better interpret what your pages are about. Advanced SEO Strategies THE SCHEMA ADVANTAGE @2dogsdesign
12. 12. Well, that is why this is Advanced SEO! If it were easy, everyone would be doing it - and reaping the benefits. But they are not. Advanced SEO Strategies I STILL DONT GET IT! @2dogsdesign
13. 13. And you can win those clicks in the search results! Estimates show only .3% of websites are using schema, so what are you waiting for? Advanced SEO Strategies SO START DOING IT! @2dogsdesign
14. 14. Well, here is what it looks like! itemscope itemtype= http://schema.org/Recipe Advanced SEO Strategies OH, YOU ARE WAITING FOR ME! @2dogsdesign
15. 15. So now the search engines know, this content is a recipe! Cool huh? Advanced SEO Strategies@2dogsdesign
16. 16. Articles Products Reviews Events ...and more SCHEMA.ORG SCHEMA-CREATOR.ORG Advanced SEO Strategies SCHEMA CAN BE USED FOR... @2dogsdesign
17. 17. Advanced SEO Strategies ITS THAT TIME AGAIN! Just checking on who is still paying attention! WHO WANTS A SHIRT?
18. 18. Advanced SEO Strategies CONTENT REALLY IS KING @2dogsdesign And Panda will make sure your content ROCKS! Low quality sites or thin sites will feel the Panda kick!
19. 19. Advanced SEO Strategies PANDA LOOKS FOR @2dogsdesign 1)Duplicate content 2)Too many ads (ad/content ratio) 3)Poor grammar 4)Content with no quality 5)Trust/Value to end user
20. 20. Advanced SEO Strategies SPEED @2dogsdesign MATTERS
21. 21. Advanced SEO Strategies VISITORS LOVE SPEED You have about 2 seconds to impress! source: http://www.relentlesstechnology.com/insights/page-speed.html
22. 22. Advanced SEO Strategies SO DOES GOOGLE It is all about user experience! Slow Websites= Bad Experience
23. 23. Advanced SEO Strategies USE A CDN HOSTING MATTERS OPTIMIZE IMAGES CHECK YOUR THEME ADS NO FLASH MINIFY/CACHE JS FILES IN FOOTER SPEED TIPS
24. 24. Advanced SEO Strategies SPEED TOOLS GTmetrix PageSpeed Insights Web Page Test
25. 25. Advanced SEO Strategies DONT BE A HOARDER 1. REMOVE PLUGINS 2. CLEAN YOUR FILES 3. DELETE BACKUPS 4. UNUSED IMAGES 5. OPTIMIZE DATABASE
26. 26. Advanced SEO Strategies IF YOU ARE A HOARDER BY NATURE... Create a folder and place all of your old files in it. Then tell the search engines to ignore it in a robot.txt file! Disallow: /old-files/
27. 27. Advanced SEO Strategies KEEPING THE ROAD TO YOUR WEBSITE CLEAR KEEPING THE ROAD TO YOUR WEBSITE CLEAR
28. 28. Advanced SEO Strategies WILL HELP THE SEARCH ENGINES FIND THE CONTENT THAT YOU WANT SEEN!
29. 29. Advanced SEO Strategies@2dogsdesign ITS ALL ABOUT THE LINKSITS ALL ABOUT THE LINKS
30. 30. Advanced SEO Strategies THE PENGUIN UPDATE Also known as the over- optimization algorithm it looks for the following: Aggressive anchor text Unnatural backlink profile Spammy on page tactics
31. 31. Advanced SEO Strategies SO PLAY BY THE RULES! 1) Do not buy links - EVER 2) EARNED links are the most valuable 3) Social links are AWESOME too 4) Profile links are also a PLUS .be honest, create great content and build relationships. It is that simple.
32. 32. Advanced SEO Strategies INTERNAL LINKING Internal linking is a strategy of linking to other pages within your own website. Benefits include: Clear website navigation Defines site architecture Distributes page authority
33. 33. Advanced SEO Strategies INTERNAL LINKING STRATEGY 1) Link post to post 2) Use great anchor text 3) Link to relevant content 4) Follow links 5) Dont overlink
34. 34. Advanced SEO Strategies EXTERNAL LINKING SPECULATION: linking to high authority websites can help build your own credibility. Wikipedia, NY Times, Petfinder etc. It is all about authority, building reader value and creating useful content.
35. 35. Advanced SEO Strategies EXTERNAL LINKING .and relationships - have we talked about relationships? You link to Dogs.com, they notice - then maybe they give you a mention or a thank you! BONUS!
36. 36. Advanced SEO Strategies GETTING BACKLINKS Give them what they want!
37. 37. Advanced SEO Strategies BACKLINK PROSPECTS Find what others have done and do it better!
38. 38. Advanced SEO Strategies WANT TO RANK FOR DOG FOOD? So does everybody else! 225 MILLION RESULTS! So dont even try!
39. 39. Advanced SEO Strategies BUT WHAT BLUE BUFFALO DID? This was just plain brilliant! A comparison page to educate potential customers
40. 40. Advanced SEO Strategies BUT HOW ABOUT... you try to rank for best dog food for chihuahas
41. 41. Advanced SEO QUALITY OVER QUANTITY! It is better to invest time into creating just a couple of FANTASTIC resource posts a month than to have a bunch of low quality posts. EDUCATEENTERTAINENGAGEVALUE
42. 42. Advanced SEO Strategies WHAT ARE YOU TALKING ABOUT? Latent Semantic Indexing (LSI) Determining what your page is about with synonymous text.
43. 43. Advanced SEO Strategies THIS IS GOING TO BE CONFUSING! So lets de-stress for a moment! WHO WANTS A SHIRT?
44. 44. Advanced SEO Strategies GOOGLE IS PRETTY SMART! It will use the content on your page to determine what message you are trying to give.
45. 45. Advanced SEO Strategies In the past, most would keyword stuff content to get Google to rank and understand their content. Of course this is WRONG!
46. 46. Advanced SEO Strategies Now Google will look at your content in a way that allows it to comprehend all of the content on the page and how it relates to your main topic.
47. 47. Advanced SEO Strategies EXAMPLE: search for types of dogs
48. 48. Advanced SEO Strategies ANOTHER EXAMPLE: search for 10 ways to train my dog
49. 49. Advanced SEO Strategies So, you write an article called 10 Great Vacations For Dogs Keyphrase: Vacations For Dogs
50. 50. Advanced SEO Strategies You should think about synonyms or related phrases that mean the same thing. Remember the old days you would use vacations for dogs over and over.
51. 51. Advanced SEO Strategies Well, this replaces that! So I hit up: http://ubersuggest.org/ and type in vacations for dogs
52. 52. Advanced SEO Strategies And voila, I find: day trips for dogs vacations with dogs
53. 53. Advanced SEO Strategies Then I try Google Keyword Planner: pet friendly vacations dog friendly vacations
54. 54. Advanced SEO Strategies So now, you have several variations of your core keyword to use! H1, H2, H3, Meta Description, Content, Alt tags, Title tags
55. 55. Advanced SEO Strategies
56. 56. Advanced SEO Strategies FINDING KEYPHRASES AKA LONG TAIL KEYWORDS Related Searches Auto Complete Competitors SEMRush Google Trends Webmaster Tools
57. 57. Advanced SEO Strategies CONGRATULATIONS! You made it through the ruff stuff! WHO WANTS A SHIRT?
58. 58. Advanced SEO Strategies BOUNCEY BOUNCEY... Bounce Rate is not used in ranking factors, but can show issues with user experience or content! BOUNCEY BOUNCEY...
59. 59. Advanced SEO Strategies BOUNCEY BOUNCEY. The Higher The Bounce Rate
60. 60. Advanced SEO Strategies BOUNCEY BOUNCEY. ...the lower the interest in my website? NOT NECESSARILY
61. 61. Advanced SEO Strategies But relax - because blogs typically have higher bounce rates - and it is OK
62. 62. Advanced SEO Strategies BOUNCEY BOUNCEY. ...look at the time spent, not bounce rate...
63. 63. Advanced SEO Strategies BOUNCEY BOUNCEY. ...then see where that traffic is coming from...
64. 64. Advanced SEO BOUNCEY BOUNCEY. ...by reviewing this data you can see what your visitors like or dont - and create content that they WANT to read!
65. 65. Advanced SEO BOUNCEY BOUNCEY. WOOHOO! My bounce rate is only 10%, they love me! Not so fast!
66. 66. Advanced SEO Strategies A bounce rate that is too low can mean you have Google Analytics installed 2 times! Even the most popular websites have bounce rates averaging 30-40%
67. 67. Advanced SEO Strategies A FEW THINGS FOR YOU TO DO Crawling your website is critical to getting a technical view of your website!
68. 68. Advanced SEO Strategies Download SCREAMING FROG screamingfrog.co.uk
69. 69. Advanced SEO Strategies REVIEW THE DATA Broken Links No Meta Descriptions Missing Page Titles Image ALT Tags Header Tags
70. 70. Advanced SEO Strategies Meta Descriptions are important! Dont let Google choose! META DESCRIPTIONS SHOULD SELL!
71. 71. Advanced SEO Strategies CHECK YOUR SOCIAL Same with social sharing! Take control of your content!
72. 72. Advanced SEO Strategies KEYWORDS
73. 73. Advanced SEO Strategies KEYWORDS Unfortunately, there are not a lot of free tools to see what keywords you rank for. You can use Webmaster Tools to get an idea of some of the queries that Google thinks are related to your website. I use spyfu.com and semrush.com
74. 74. Advanced SEO Strategies USER EXPERIENCE Page Layout Algorithm targets websites with top heavy ads. http://searchengineland.com/google-updates-page-layout-algorithm-go-sites-top-heavy-ads-183929
75. 75. Advanced SEO Strategies MOBILE Your site will be penalized in mobile search if you are not mobile friendly!
76. 76. Advanced SEO Strategies QUESTIONS ANYONE? Congratulations! You made it to the end! Thank you for being a part of my Advanced SEO session! I hope you enjoyed it!
77. 77. Advanced SEO Strategies Looking for partners to spread our word! Over 6K donated to rescues to date! @charitypaws facebook.com/charitypaws instagram/charity_paws pinterest/charitypaws
78. 78. THANK YOU! 2dogsdesign.com jill@2dogsdesign.com