blogpaws 2014 - advanced seo
DESCRIPTION
My advanced SEO slide deck from BlogPaws 2014.TRANSCRIPT
SuperHero SEO By Matt Beswick
Yesterday...
The “basics”
But once you have your on-page
sorted…
There aren’t really basics any more.
Google Did what they said they’d
do…
Now everyone needs a Strategy.
Repetition Alert
@ma$beswick
SEO is
Part of
a Marketing Strategy
You’re not just a writer
Become a BRAND
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SEO is
NOT
Magic
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SEO is
NOT
a dark art
TIME
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SEO TAKES
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@ma$beswick
@ma$beswick
But First
Correlation is NOT Causation
More Lemons = Fewer Road Fatalities?
Content Marketing – Our Saviour?
Well, Kind of.
Create GREAT Content That IS
Sharable
Because that means it’s
Linkable
And Links still rule
Some Examples…
Category Pages
But please, please, please optimise
them.
1. Page title = “Recipes for Dogs” 2. URL = /”recipes-for-dogs/”
3. Header / Post Title needs adding
4. No Header Content
5. No Social?
+ Meta Description + OG Tags + Strong CTA
Infographics
Infographic Creation 99designs.com – Post a job, get bids.
dribble.com – Find a designer.
piktochart.com – Build your own.
Infogr.am – Again, create your own.
The Importance Of
Outreach (making friends)
Make a List
Then Make Friends
Email Blogger Make Friends
Meet More Friends
Told About BlogPaws
Speak at BlogPaws 2012
Write for BlogPaws
Get Link
Get More PromoEon
Speak at BlogPaws 2013
Email Yvonne Make Friends
Go to SearchLove Boston
Speak at BlogPaws 2014
Awesome opportunEes
Vegas 2014 ($2k win)
Helpareporter.com
Stumbleupon.com/pd
Better Keyword Research
Übersuggest.org
Übersuggest.org
Übersuggest.org
Implement Schema Markup
Schema Markup
http://schema-creator.org/
Author Markup
Remove Thin
Content
Thin Content 1. Use tag pages sparingly or
noindex them.
2. Edit robots.txt to block search result pages.
3. Don’t go OTT with category pages.
Fix Orphaned Links
WTF are Orphaned Links?!
Orphaned Links
BlogPaws 2013 – SEO Pro - @mattbeswick
1. Find all links pointing to your site.
2. Remove any duplicates.
3. Check to see if these are 404 errors
4. If so, 301 redirect them http://www.teapotcreative.co.uk/orphaned-links
Link Removal Requests
You are not the problem…
“I’m a spammer and now Google have banned my
site”
Be Polite
If it’s A quick fix, just do it…
Lots of links? Lots of time?
Explain and ask for reimbursement
But be Fair!
If they disavow your site, it won’t
hurt you.
Tools of the trade
Link Audits
Header Text
Body Text
Google Is Coming For
YOU!
urlprofiler.com
Step 1: Import Links + Run Profiler
Step 2: Put the kettle on and wait…
Step 3: Marvel at the link data (and then do your audit)
RavenTools.com
Opensiteexplorer.org
RavenTools.com
RavenTools.com
Twitter User Profiling
1. Create a list of twitter users 2. Get a list of their last 200
tweets 3. Check those tweets for links 4. Look for trends… and reach out!
A quick how to…
Enter your list of users…
Wait a few minutes for this
We’re at the end and my ears aren’t bleeding!
Why Yes. Yes you can.
Workshop after lunch.
Questions?
@mattbeswick Hiddenpixel.com
Mattbeswick.co.uk
Slideshare.net/mattbeswick